Spread love and romance: Creative ways to use Rakuten Viber for Valentine's Day

As we embrace Valentine's Day, a time brimming with romance, affection, and connection, it’s a great time to explore creative methods to spread love. And what’s better than using Rakuten Viber, the super app that connects billions of hearts globally? With its wide range of features, Rakuten Viber can not only make Valentine's Day special but also cater to changing consumer behavior.

In this blog, we’ll walk you through creative ways to use Rakuten Viber for your Valentine’s Day campaigns and offers. Whether it’s sending heartfelt messages, promoting specific products, or just connecting more with your customers, the possibilities are endless. Read on to learn how to make this Valentine’s Day a memorable one for your brand.

Boost engagement with a variety of ad formats and message types

When it comes to holiday campaigns, diversity is best. Reaching customers in different ways will ensure you cut through the noise and that they resonate with at least one of your messages. If you want to set up a Viber Valentine’s Day campaign that grabs attention and keeps your audience engaged, you should consider using a combination of various ad formats and message types.

Here are a few to consider:

• Viber Ads keep your brand top of mind during busy holiday seasons. Keep your brand visible among consumers while they chat, talk on the phone, or explore content within or outside the app.
• Branded Rakuten Viber Lenses can amplify your promotional campaigns by placing your brand, offers, and discounts in high-visibility positions. These lenses provide an immersive, interactive experience for your audience and drive virality among Gen Z consumers. See how KIKO Milano used this solution to simplify the shopping experience for their customers.
• Branded Viber Gems can further boost your brand visibility by appearing on your audiences’ screens in response to holiday-related keywords, such as “love” or “Happy Valentine’s Day!”, immersing them in festive vibes for greater engagement.
• Rakuten Viber Business Messages makes it easy to connect with your customers through two-way messaging. With a high delivery rate, you can share offers and discounts directly, while engaging with customers in real-time.
• To maximize reach and conversions, amplify your offers and discounts with rich media including images, GIFs, videos, CTA buttons, and more.
• A chatbot can be useful to provide your customers with unique redemption codes for your offers and discounts. It leads to higher conversions and a richer customer experience. 

7 Creative ways to celebrate Valentine’s Day on Viber

Here are a few ideas and examples of how you can use various features to set up an engaging Valentine’s Day experience on Rakuten Viber:

1. Branded Gems: Set up keyword-triggered animations that appear on your customers’ screens when they chat with family and friends. This unique approach will help you boost visibility and increase reach as users see your brand pop up when they wish each other a “Happy Valentine’s Day” or say “I love you.”
2. Branded Stickers: Transform customers into brand ambassadors by creating branded Valentine's Day stickers they can use in their chats. This provides organic exposure and makes your brand a part of the conversation. You can also link the stickers to a Viber Chatbot, guiding users to subscribe when they download your sticker pack.
3. Personalized Messaging: Send personalized messages to loyal customers to show appreciation: "Thank you for being with us. Here's a little token of our love for you on Valentine's Day! Use this code to receive 15% off your entire purchase: VDAY15 🌹"
4. Special Announcements: Share special Valentine's Day news or events using an image that captures the moment, like unveiling a new product accompanied by a message: "Just launched: Our newest product to make your Valentine's Day unforgettable! ❣️"
5. Chatbots: Make your Rakuten Viber chatbot love-ready. Program it to use Valentine's-themed stickers or emojis when interacting. Something like, "Happy Valentine's Day! How can I assist you today? 😍" could be a good start.
6. Seasonal Tips and Advice: Offer daily tips or advice leading up to Valentine's Day with appropriate emojis or images to brighten up the suggestions: "Day 5 Love Tip: Plan a surprise date night at home. Set the mood with candles, music, and a cozy atmosphere. 💑🕯️🎶"
7. Polls and Quizzes: Create polls and quizzes for segmented audiences to give them a more engaging experience. For example, if you want to target your Gen Z customers, you can ask them “What do you want for Valentine’s Day this year? 🍫Chocolate 💍Jewlery ✈️Adventure ♥️Quality time” 

Piecing it all together: 360° Campaigns for Valentine’s Day

Although many of these solutions might do the trick on their own, there is always more power in piecing it all together. Setting up a 360° campaign can take your Valentine’s Day marketing from good to great - giving your audience an end-to-end experience in one place.

For example, if your goal is to attract a new audience, you can launch Viber Ads, branded Gems or stickers, and AR-powered Lenses - all directing customers to your Viber chatbot. Your chatbot can then share your latest offers, links to your ordering site, and product recommendations. It can also assist your customers after they purchase if they aren’t sure about delivery times or refund policies.

Example of a 360° campaign for Valentine’s Day

Unlock the power of Viber for Valentine’s Day

Rakuten Viber offers a variety of features—from engaging branded Lenses and stickers, unique Gems, and eye-catching ads to personalized Business Messages and chatbots—that can be leveraged to enhance the Valentine's Day experience for your customers. Especially relevant in an era where personal connections are cherished, businesses can set up 360° campaigns that help them connect with customers in a meaningful and heartfelt manner.

The possibilities are endless. And it’s up to you to decide what your campaign goals are. Whether you want to build awareness, increase engagement, or simply connect with your customers - there’s a Viber for Business solution that can help. So, embrace the spirit of love and use Rakuten Viber to spread affection, foster connections, and create lasting memories for customers around the globe.

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