CM.com is global leader in cloud software for conversational commerce

AI & Chatbots + Omnichannel platform for customer service in messengers

Leading omnichannel communication provider

End-to-end integrated software, internet, mobile and hardware solutions

Communicate with your clients via Viber Business Messages, SMS, E-mail, Chatbot and other channels.

Customized bot development and analytics tools

Optimizing communication channels, from businesses to customers

IMEDIA is operating in the field of providing value-added services on telecommunications platforms.

Omnichannel Messaging Platform for effective marketing communication

Connecting businesses with their customers on Viber, powering secure, private interactions 

Communications APIs, unified communications and contact centers

Providers of Cloud Communication Platforms (CPaaS) for Enterprises, OTT players & Telecom operators

Strengthen your position with Viber messaging for better business with your customers

CPaaS empowering businesses to communicate with customers using messaging, video and voice solutions

Making communications and communities for brands: B2C & D2C messaging, chatbots, campaigns

Creating chatbots that people actually love!

Software development company from UI/UX & Design to product development and IT consulting

Software development company specialising in web, mobile, chatbot and tech consulting

Designing and executing integrated digital, analytic and marketing solutions

Communication platform to keep in touch with your frontline employees

User-friendly chatbot builder for popular messengers, without programming knowledge

Custom chatbot developer with a focus on informative, communicative, awareness and E-commerce

Infobip is a global leader in omnichannel communication

Integrated solutions provider from advertising sales, marketing, branding to production

360 agency building Viber chatbot solutions

International messaging service provider for mobile operators and enterprises worldwide

Hybrid Chat, Conversational Marketing and Customer Automation

Grow your audience, engage your customers, automate your messages - across multiple channels

Platform to automate marketing, ecommerce, service operations and support in messengers

#1 Ukrainian Telecom Operator with over 25 million subscribers

Viber's #1 Business Messaging partner in the Philippines

Omnichannel solution provider in the Cloud Communications industry

Viber and SMS messaging service provider with web interface and via API

SMS Centre provides a professional omni-platform for business tasks

Omnichannel communication platform for modern businesses to delight customers

Οmni Channel Business Messaging Specialists of real-time, one-to-one & two-way communication

Providing mobile services to banks and financial institutions in Nepal

Optimised two-way communication between management and employees

Enterprise chatbot provider with high-end AI and cross-industry communication know-how

One of the biggest companies on the business communication market in Russia and CIS

We offer digital tools: SMS, OTT, Virtual PBX, CRM, AI BOT, Contact Center

A global cloud communications platform for all your mobile marketing needs

Next-gen CPaaS with Web & Cloud API services for marketing automation

Enterprise solutions platform for communications, payments, CRM and marketing

Leading Conversational AI and CX Automation Platform

Digital transformation and engagement services, AI chatbots, smart cities and fintech applications

Expert customer engagement and A2P mobile messaging solutions with over 20 years of experience

SparrowSMS: Leading Bulk SMS provider in Nepal and Global Enterprise Messaging

Multichannel messaging platform for successful business communication

Omnichannel platform for customer support teams

Removing communication complexities, so you can succeed.

Founded in 2006, Logate in Podgorica delivers IT solutions for telecoms and banks

Global communications platform for messaging, verification, and fraud prevention

We offer digital transformation services and global vendor software solutions

URBO is B2B SaaS company for the creative and recreational industries

Messente: Messaging partner for companies who want to send business-critical messages at scale

Omnichannel messaging provider for business communication

First in AI and c-commerce, we provide innovative messaging solutions

A holistic messaging and digital agency for messaging solutions

Largest A2P multi-channel messaging platform in the Philippines

SMSBAT is a group of companies that develops and implements modern digital marketing solutions

Communication platform helping brands build connected customer experiences.

Automate sales, marketing, and support with Terra's smart AI technology

A Leading telecom company, GSMA certified Voice carrier and SMS hub, MEF & ITU member

Omnichannel business messaging platform for marketing, sales & support

Multichannel messaging platform for business communication

Digital Solution Provider, Chatbot development and Customer support

Omnichannel platform with built-in phone, webchat, email, tickets, etc.

Creating OS and application software for business digitalization

Corporation in technology and international business, telecommunication and information solutions.

Different Solutions for different ways of communication

A leading service provider in Myanmar's TMT (Telecom, Media, and Technology) industry since 2003

Digital enabler, specialized in Chatbots, Messaging and Engagement

Omnichannel communication platform for business messaging globally

Operating globally through telecom partnerships, providing tailored messaging solutions and support

Expert in reaching, engaging, and retaining the right audience

Swift Technology specializes in Fintech, Vas SMS & custom software dev

Ommichannel platform to communicate worldwide

Seamlessly integrate GenAI agents and live support for superior CX

WayMore Marketing Intelligence Suite helps marketers achieve their goals.

Develop omni-channel messaging campaign through Viber, RCS, What's Up

The Globally Connected Customer Engagement Platform

We provide SMS A2P to Apac pacific region and fintech solution

Top 3 Mobile Marketing agency in Vietnam, offering fast, diverse solutions

Enable novel customer experiences with Generative AI chatbots

Build the future communication for global mobile operators and enterprises

Custom software solutions, staff augmentation, R&D and MVP development

klink.cloud is a leading omnichannel customer engagement platform provider

Smicos: AI-powered chatbot to boost sales, streamline management, and more.

Positive specializes in IT solutions, complex AI assistants, and chatbots

Nikita Mobile LLC is a leading mobile marketing and e-commerce company

Black Friday, the annual shopping extravaganza that occurs on the last Friday of November, has become a highly anticipated event for both consumers and businesses alike. With huge discounts and limited-time offers, it's a race to snag the best deals.&nbsp;In the age of digital shopping, retailers have shifted their focus to online platforms to reach a wider audience and increase sales. The following statistics show why it's crucial to embrace mobile marketing as an essential part of your Black Friday campaign:<ul><li style="text-align:justify;"><a href="https://influencermarketinghub.com/black-friday-mobile-shopping-trends/" target="_blank" rel="noopener noreferrer nofollow">89%</a> of shoppers rely on their mobile devices to read product reviews before making a purchase, emphasizing the need to have a strong mobile presence.</li><li style="text-align:justify;">Smartphones accounted for a substantial <a href="https://www.salecycle.com/blog/blog/2022-black-friday-ecommerce-strategy-stats-report-webinar/" target="_blank" rel="noopener noreferrer nofollow">74%</a> of the total traffic on Black Friday.</li><li style="text-align:justify;">Mobile shopping on Thanksgiving and Cyber Week in 2022 reached an all-time high and accounted for an impressive <a href="https://news.adobe.com/news/news-details/2022/Adobe-Cyber-Monday-Drove-11.3-Billion-in-Online-Spending-Breaking-E-Commerce-Record--/default.aspx#:~:text=Get%20started-,Adobe%3A%20Cyber%20Monday%20Drove%20%2411.3%20Billion%20in,Spending%2C%20Breaking%20E%2DCommerce%20Record&amp;text=SAN%20JOSE%2C%20Calif.,Black%20Friday%20and%20Cyber%20Monday." target="_blank" rel="noopener noreferrer nofollow">55%</a> of online sales.</li></ul>One tool that has proven to be highly effective in Black Friday marketing is Rakuten <a href="https://www.forbusiness.viber.com/en/" target="_blank" rel="noopener noreferrer nofollow">Viber for Business solutions</a>. Rakuten Viber offers a range of tools and features designed to help businesses connect with their customers, and these tools are especially relevant during this busy shopping season. From managing orders and deliveries to sending personalized alerts and announcements, Rakuten Viber for Business provides a comprehensive suite of solutions for companies to engage with their audience and drive sales.In this blog article, we will explore the various ways in which retailers can leverage Rakuten Viber for Business solutions to step up their Black Friday marketing efforts and achieve their goals.<h2>Achieving Black Friday Campaign Goals with Rakuten Viber Tools&nbsp;</h2>During Black Friday campaigns, businesses pursue several key goals to maximize their success and capitalize on the shopping frenzy. With the help of Rakuten Viber's diverse range of features and capabilities, businesses can effectively reach and engage their target audience, drive sales, and enhance customer satisfaction.&nbsp;<h3>Build Brand Awareness, Engage and Acquire New Customers</h3>Rakuten <a href="https://www.forbusiness.viber.com/en/blog/post/more-than-ads-discover-creative-tools-on-viber/">Viber Ads, Stickers, and Lenses</a> are powerful tools for brands to engage with a wide audience and leave a lasting impression that can help drive customer acquisition.Rakuten Viber Ads allow companies to reach a vast user base and showcase their products or services. With various formats available, such as banners, videos, and native ads, brands can effectively communicate their message and capture the attention of potential clientele. By targeting specific demographics and interests, Rakuten Viber Ads ensure that the right audience is reached, improving the chances of acquiring new customers.<figure class="image"><img src="https://env-stage-hosting.s3.eu-central-1.amazonaws.com/Sephora_s_Black_Friday_campaign_with_Rakuten_Viber_Ads_5e4793b354.jpg"><figcaption>Sephora’s Black Friday&nbsp;campaign with Rakuten Viber Ads</figcaption></figure>Branded Viber Stickers offer a unique and fun way to engage with users and increase brand visibility. On average, each sticker is shared 11 times, and over 1 billion stickers are sent every month. By creating custom stickers, you can tap into this phenomenon and establish a strong brand identity. These stickers can be shared among users, spreading the word about your Black Friday promotions and attracting new potential buyers.Branded <a href="https://www.forbusiness.viber.com/en/blog/post/get-creative-with-viber-lenses-how-to-leverage-them-for-unique-marketing-strategies/">Viber Lenses</a> provide an interactive and immersive brand experience for users. Brands can create augmented reality lenses that allow users to try on products virtually or visualize how they would look in their homes. This innovative feature not only captures attention but also ensures a memorable experience that can leave a lasting impression on potential customers. One of the key benefits of using Lenses is the potential for viral engagement. Users love to share their fun and creative lens captures with their friends, amplifying brand reach and visibility. Within just three months of launching globally, over <a href="https://www.forbusiness.viber.com/en/blog/post/viber-for-business-recap-how-brands-and-users-communicated-in-2021/">52 million</a> lens captures were generated. You can link your chatbot with Rakuten Viber Ads, Stickers, and Lenses, guiding audiences to subscribe to the bot where you can steer them toward making a purchase.<figure class="image"><img src="https://env-stage-hosting.s3.eu-central-1.amazonaws.com/e_MAG_campaign_customer_acquisition_with_Viber_Stickers_and_Chatbots_6858b12503.jpg"><figcaption>eMAG campaign: customer acquisition with Viber Stickers and Chatbots</figcaption></figure><h3>Generate Interest and Drive Conversion</h3>As a business, you want to make sure you reach as many customers as possible and stand out from the competition. That's where <a href="https://www.forbusiness.viber.com/en/business-messages/">Rakuten Viber Business Messages</a> come in, offering a powerful platform for brands to engage with their clientele directly where they are – on their smartphones.&nbsp;Business Messages enable brands to showcase their products, services, and special Black Friday deals directly to users. By leveraging eye-catching visuals and compelling copy, brands can capture the attention of potential customers and generate interest. You can include up to 1000 characters of text, images, videos, links, call-to-action buttons, and various types of files.&nbsp;Take advantage of rich media features to provide more information and showcase your offering. For example, if a client wants to see a product from a different angle, simply send them a picture. If a buyer is unsure about which product to choose from a category, send a video displaying all the options. And if a client needs specifications or wants to review warranty terms, just send them the relevant file. By using these rich media features, brands not only help customers make more informed purchase decisions but also keep them engaged and interested.Additionally, with Rakuten Viber's business messages, you only pay for delivered messages and ensure that you achieve your goals with every resource you invest.<figure class="image"><img src="https://env-stage-hosting.s3.eu-central-1.amazonaws.com/Increasing_conversion_with_Viber_Business_Messages_74f33af8c8.jpg"><figcaption>Increasing conversion with Viber Business Messages&nbsp;</figcaption></figure><h3>Improve Customer Satisfaction</h3>As businesses gear up for the busiest shopping day of the year, it's crucial to have the right tools in place to ensure a satisfying customer experience.<ol><li style="text-align:justify;">During the busy Black Friday period, consumers are pressed for time and more likely to engage with brands that cater to their preferences and needs. Use Rakuten Viber's conversational features to interact with customers and help them find the perfect product. Whether it's answering their questions, providing product recommendations, or guiding them through the buying process, Business Messages allow you to offer personalized support.</li><li style="text-align:justify;">Keep your customers informed about their Black Friday purchases by using transactional Business Messages. You can send order confirmations, updates on shipping status, and even tracking information. This proactive approach helps build trust and provides a seamless shopping experience.</li><li style="text-align:justify;">The buyer’s journey doesn't end with the purchase. With Viber Business Messages, you can offer post-sales support, address any concerns, and guide shoppers through the return or exchange process. This level of customer care helps build loyalty and encourages repeat business.</li><li style="text-align:justify;">Black Friday provides a great opportunity to gather valuable insights about your customers' experiences. Use Viber Business Messages to send feedback requests to improve your products and services for future campaigns.</li></ol>During the hectic Black Friday rush, it's essential to provide immediate responses to customer inquiries. With Viber Chatbots, you can be available 24/7, instantly answering questions related to promotions, availability, and more. According to HubSpot Research, <a href="https://blog.hubspot.com/sales/live-chat-go-to-market-flaw" target="_blank" rel="noopener noreferrer nofollow">82%</a> of consumers expect immediate responses to their sales or marketing questions. By meeting these expectations, you can build trust, engage customers, and drive sales.Not only can our Chatbots assist with personalized shopping experiences, but they can also streamline the payment process. People can shop and <a href="https://www.viber.com/en/blog/2022-07-27/our-latest-super-feature-viber-pay/">make payments</a> within the Rakuten Viber app, eliminating the need to switch between different channels.<figure class="image"><img src="https://env-stage-hosting.s3.eu-central-1.amazonaws.com/Using_Viber_Rich_Business_Messaging_to_enhance_customer_experience_254e52b0c9.jpg"><figcaption>Using Rich Business Messaging on Rakuten Viber to enhance customer experience</figcaption></figure><h3>Increase Sales and Revenue</h3>The primary goal of Black Friday campaigns is to drive sales and revenue. Businesses aim to attract customers with compelling offers, discounts, and promotions to encourage them to buy during this peak season.&nbsp;<a href="https://www.infobip.com/blog/black-friday-shopping-trends-and-insights">Infobip's research</a> revealed that 54% of consumers are annoyed by impersonal messages, while 47% simply ignore messages that lack personalization. By integrating Rakuten Viber Business Messages with your CRM or CDP, you can tap into your customer database to gather valuable insights. This integration allows you to segment your audience based on their preferences, purchase history, and demographics, enabling you to deliver targeted messages that resonate with their needs and interests.Similarly, Rakuten Viber Ads offer robust targeting capabilities. Brands have the flexibility to target specific audiences based on demographics, interests, location, and more. This level of precision enables you to reach the right consumers at the right time, prompting them to make a purchase.Cart abandonment is a common challenge businesses face, especially during high-demand shopping events like Black Friday. With Rakuten Viber Business Messages, you can reach out to customers who abandoned their carts and provide them with personalized reminders and offers to entice them to complete their purchases. By addressing their hesitation and offering relevant incentives, you can significantly reduce cart abandonment and skyrocket your sales.Cross-selling and upselling are valuable strategies to increase your average order value. Viber Business Messages and Viber Chatbots allow you to showcase related products, suggest complementary items, or offer exclusive discounts to encourage shoppers to add more to their carts. By strategically promoting additional products or services, you can see a surge in sales and maximize your revenue during the Black Friday frenzy.<h2>Level Up Your Black Friday Strategy with Rakuten Viber</h2>The <a href="https://www.forbusiness.viber.com/en/blog/post/holiday-marketing-with-viber-in-2023/">holiday season</a> is in full swing, and it's important to capitalize on every opportunity during this period, whether it's Black Friday sales, Christmas campaigns, or making the most of the 'Fifth Quarter'—the period between Christmas and late January when consumers still have a high intent to purchase with remaining cash from returned items and gift cards.Whether you're a smaller retailer or a global retail giant, Rakuten Viber campaigns on Black Friday can help you cut through the competition, boost revenue, and make a lasting impact. With the platform's powerful targeting capabilities, you can deliver tailored offers and promotions directly to your customers' mobile devices. By integrating chatbots into your campaigns, you can provide instant customer support, automate answers to frequently asked questions, and guide shoppers through their purchase journey. This not only ensures a seamless shopping experience but also boosts brand trust and loyalty. Rakuten Viber's rich business messaging capabilities enable brands to reach their customers directly, delivering personalized offers, exclusive discounts, and timely updates on Black Friday deals. The ability to send rich media content, such as images, videos, and interactive CTA buttons, enhances the buyer’s experience and increases engagement.Feel free to <a href="https://b2b.viber.com/viber-for-business-form">contact our team</a> to learn more about increasing your seasonal sales with Rakuten Viber.

Discover how to increase sales and engage customers during Black Friday with Rakuten Viber solutions

Rock Your Black Friday Sales with Rakuten Viber Tools

Поделиться

Похожие статьи