CM.com is global leader in cloud software for conversational commerce

AI & Chatbots + Omnichannel platform for customer service in messengers

Leading omnichannel communication provider

End-to-end integrated software, internet, mobile and hardware solutions

Communicate with your clients via Viber Business Messages, SMS, E-mail, Chatbot and other channels.

Customized bot development and analytics tools

Optimizing communication channels, from businesses to customers

IMEDIA is operating in the field of providing value-added services on telecommunications platforms.

Omnichannel Messaging Platform for effective marketing communication

Connecting businesses with their customers on Viber, powering secure, private interactions 

Communications APIs, unified communications and contact centers

Providers of Cloud Communication Platforms (CPaaS) for Enterprises, OTT players & Telecom operators

Strengthen your position with Viber messaging for better business with your customers

CPaaS empowering businesses to communicate with customers using messaging, video and voice solutions

Making communications and communities for brands: B2C & D2C messaging, chatbots, campaigns

Creating chatbots that people actually love!

Software development company from UI/UX & Design to product development and IT consulting

Software development company specialising in web, mobile, chatbot and tech consulting

Designing and executing integrated digital, analytic and marketing solutions

Communication platform to keep in touch with your frontline employees

User-friendly chatbot builder for popular messengers, without programming knowledge

Custom chatbot developer with a focus on informative, communicative, awareness and E-commerce

Infobip is a global leader in omnichannel communication

Integrated solutions provider from advertising sales, marketing, branding to production

360 agency building Viber chatbot solutions

International messaging service provider for mobile operators and enterprises worldwide

Hybrid Chat, Conversational Marketing and Customer Automation

Grow your audience, engage your customers, automate your messages - across multiple channels

Platform to automate marketing, ecommerce, service operations and support in messengers

#1 Ukrainian Telecom Operator with over 25 million subscribers

Viber's #1 Business Messaging partner in the Philippines

Omnichannel solution provider in the Cloud Communications industry

Viber and SMS messaging service provider with web interface and via API

SMS Centre provides a professional omni-platform for business tasks

Omnichannel communication platform for modern businesses to delight customers

Οmni Channel Business Messaging Specialists of real-time, one-to-one & two-way communication

Providing mobile services to banks and financial institutions in Nepal

Optimised two-way communication between management and employees

Enterprise chatbot provider with high-end AI and cross-industry communication know-how

One of the biggest companies on the business communication market in Russia and CIS

We offer digital tools: SMS, OTT, Virtual PBX, CRM, AI BOT, Contact Center

A global cloud communications platform for all your mobile marketing needs

Next-gen CPaaS with Web & Cloud API services for marketing automation

Enterprise solutions platform for communications, payments, CRM and marketing

Leading Conversational AI and CX Automation Platform

Digital transformation and engagement services, AI chatbots, smart cities and fintech applications

Expert customer engagement and A2P mobile messaging solutions with over 20 years of experience

SparrowSMS: Leading Bulk SMS provider in Nepal and Global Enterprise Messaging

Multichannel messaging platform for successful business communication

Omnichannel platform for customer support teams

Removing communication complexities, so you can succeed.

Founded in 2006, Logate in Podgorica delivers IT solutions for telecoms and banks

Global communications platform for messaging, verification, and fraud prevention

We offer digital transformation services and global vendor software solutions

URBO is B2B SaaS company for the creative and recreational industries

Messente: Messaging partner for companies who want to send business-critical messages at scale

Omnichannel messaging provider for business communication

First in AI and c-commerce, we provide innovative messaging solutions

A holistic messaging and digital agency for messaging solutions

Largest A2P multi-channel messaging platform in the Philippines

SMSBAT is a group of companies that develops and implements modern digital marketing solutions

Communication platform helping brands build connected customer experiences.

Automate sales, marketing, and support with Terra's smart AI technology

A Leading telecom company, GSMA certified Voice carrier and SMS hub, MEF & ITU member

Omnichannel business messaging platform for marketing, sales & support

Multichannel messaging platform for business communication

Digital Solution Provider, Chatbot development and Customer support

Omnichannel platform with built-in phone, webchat, email, tickets, etc.

Creating OS and application software for business digitalization

Corporation in technology and international business, telecommunication and information solutions.

Different Solutions for different ways of communication

A leading service provider in Myanmar's TMT (Telecom, Media, and Technology) industry since 2003

Digital enabler, specialized in Chatbots, Messaging and Engagement

Omnichannel communication platform for business messaging globally

Operating globally through telecom partnerships, providing tailored messaging solutions and support

Expert in reaching, engaging, and retaining the right audience

Swift Technology specializes in Fintech, Vas SMS & custom software dev

Ommichannel platform to communicate worldwide

Seamlessly integrate GenAI agents and live support for superior CX

WayMore Marketing Intelligence Suite helps marketers achieve their goals.

Develop omni-channel messaging campaign through Viber, RCS, What's Up

The Globally Connected Customer Engagement Platform

We provide SMS A2P to Apac pacific region and fintech solution

Top 3 Mobile Marketing agency in Vietnam, offering fast, diverse solutions

Enable novel customer experiences with Generative AI chatbots

Build the future communication for global mobile operators and enterprises

Custom software solutions, staff augmentation, R&D and MVP development

klink.cloud is a leading omnichannel customer engagement platform provider

Smicos: AI-powered chatbot to boost sales, streamline management, and more.

Positive specializes in IT solutions, complex AI assistants, and chatbots

Nikita Mobile LLC is a leading mobile marketing and e-commerce company

<p><i>According to </i><a href="https://www.outerboxdesign.com/web-design-articles/mobile-ecommerce-statistics" target="_blank" rel="noopener noreferrer nofollow"><i>Mobile eCommerce statistics</i></a><i>, more than three quarters of mobile phone users have bought products through their phones in 2021. The numbers clearly show that businesses need to upscale their mobile marketing strategies and communicate with customers through their mobile devices.&nbsp;</i></p><h2 style="text-align:justify;"><strong>Trends in messenger and SMS marketing&nbsp;</strong></h2><p style="text-align:justify;">Every business has to send information to their clients from time to time. From notifying them about deliveries, changes in the status of an order, providing special offers or informing about upcoming appointments. Simultaneously, businesses face the challenge of building a mutually beneficial communication with their clients - informative for the customer and effective for the business. Traditional formats, including emails and SMS, may simply go unnoticed. In order to elevate communication with a client base, businesses can turn to a channel that their clients use most often – messaging apps.</p><p style="text-align:justify;">One of the main tendencies of recent years is being closer to your customers and communicating with them at their convenience. Users prefer to keep all the correspondence in a single app where they spend most of their time. <a href="https://www.businesswire.com/news/home/20170214005027/en/Organizations-Wasting-Billions-Customer-Loyalty-Programs-Don%E2%80%99t" target="_blank" rel="noopener noreferrer nofollow">According a study by Accenture</a>, 81% of people are more loyal to brands that communicate with them through their preferred communication channels.</p><p style="text-align:justify;">The demand for personalised, non-intrusive communication is something that companies should keep in mind. Users want to have control over their interactions with businesses: to have an opportunity to start and end the conversation, solve their issues in a chat with a brand and receive relevant information that targets their specific interests.</p><p style="text-align:justify;">Business messaging is a relatively new solution for brands to share important information with their customers - a natural evolution of SMS with an extended set of features. At the outset of SMS marketing, bulk messaging was a more appealing solution for user engagement, however with changes of consumption of technology and information they have become&nbsp; more selective. From all the brands they interact with, customers tend to choose the ones that can build mutual communication with them and accept their feedback. Gradually, messenger marketing has developed from a one-way communication channel (where only brands can send information to clients without an option for clients to send a response), to two-way conversations (dialogues) with clients - an even more beneficial solution for businesses.</p><h3 style="text-align:justify;"><strong>Why you need an official Viber business account&nbsp;</strong></h3><p style="text-align:justify;">Brands around the world see the advantages of personalised messaging and prefer to communicate with their clients through messaging apps. Banks, retailers, delivery services and many businesses of different industries, regions and sizes can use business messages in their mobile marketing strategies.</p><p style="text-align:justify;">It is important to show your customers that they can trust your business messages. For this reason, Viber Business Messages are sent only to those people who are part of the company's client base and have given their consent to receive notifications from the brand, for example, when filling out a loyalty program form or when making an online order. At the same time, users can easily check whether the brand is verified – official business accounts have a "blue tick" near their name.</p><p style="text-align:justify;">The "Blue tick" shows that the account has been verified by the Viber team and guarantees authenticity. In addition, an <a href="https://www.forbusiness.viber.com/en/blog/post/how-to-open-a-viber-business-account/">official Viber business account</a> may include information about the brand, logo, address and phone number. In the first message from the brand, customers can see the reason why they were sent a message, the sender's name and the message context even before they open it, thanks to the Overlay feature - a pop-up window on top of the business message. This means users can decide whether they want to interact or refuse receive notifications from the brand. There is the option to adjust these settings at any point during the conversation.</p><p style="text-align:justify;">Apart from convenient brand verification, Viber also provides businesses and users secure communication enabled by end-to-end encryption of private chats and calls, as well as encryption in transit for Business Messages. Viber does not store messages on servers and uses only a secure HTTPS connection - all designed for safe and secure communication between brands and users.</p><h3 style="text-align:justify;"><strong>Benefits of Viber Business Messages</strong></h3><p style="text-align:justify;">Business Messages are not only a native, secure and bilateral way of brand communication, but unlike regular SMS, they are also an efficient and cost-effective channel with a wide set of analytical tools.</p><h4 style="text-align:justify;"><strong>Interactive Viber marketing</strong></h4><p style="text-align:justify;">While an SMS is a short text of up to 160 characters and, sometimes, a link, <a href="https://www.forbusiness.viber.com/en/messaging-solutions/">Viber Business Messages</a> are a format that significantly expands the possibilities of interaction with customers. They can contain text of up to 1000 characters, images, a link, and various types of files including instructions, warranty cards, etc. For example, brands can send invoices to customers, discuss the terms of the order, and solve customer queries, including receiving photos or videos from them, all in one chat.</p><h4 style="text-align:justify;"><strong>Fair Viber business pricing</strong></h4><p style="text-align:justify;">Apart from being convenient for customers, Business Messages are also cost-effective for businesses: brands only pay for Business Messages that have been delivered rather than just sent ones. In addition, brands can save their budget and deliver time-sensitive messages by setting TTL (Time To Live) – the maximum period of time to deliver a message before it is canceled or redirected to another channel. For example, if a sender sets TTL for 1 hour, the messages that are not consumed within this time frame will expire. With TTL on Viber, a company won’t pay for a message that doesn’t reach a user in a limited time frame and ultimately save money.</p><h4 style="text-align:justify;"><strong>SMS fallback for important messages</strong></h4><p style="text-align:justify;">If a brand’s customers don't have internet access or the Viber app installed, they can still receive important and urgent messages with SMS fallback (using SMS as a backup option - delivering a message via SMS if delivery on Viber has failed). Brands can be confident that, if needed, all of their customers will get key notifications, for example, a one-time password or about financial transaction information via SMS.</p><h4 style="text-align:justify;"><strong>Real-time analytics for your messenger marketing strategy</strong></h4><p style="text-align:justify;">Companies can access a report on customer interaction with Business Messages in real time. They can see the status of the message: whether it was delivered, received, or failed. They also have access to detailed statistics, including open and click rates, which can be taken into account while adjusting mobile marketing strategy, segmenting the audience and personalizing communication with customers.</p><h4 style="text-align:justify;"><strong>Integration with CRM</strong></h4><p style="text-align:justify;">Brands can easily integrate their CRM system with Viber Business Messages to save customer interaction history, analyze behavior and send useful and relevant personalized messages.</p><figure class="image"><img src="https://env-stage-hosting.s3.eu-central-1.amazonaws.com/Different_types_of_Viber_Business_Messages_043d2ecacf_50b0196220.png"><figcaption><i>The different types of Viber Business Messages</i></figcaption></figure><h3 style="text-align:justify;"><strong>How to maximize effectiveness of your business messages&nbsp;</strong></h3><p style="text-align:justify;">Of course, not every business message sent through a messaging app will have the same impact. Here are some tips that will help you to effectively interact with your users, achieve your business goals and retain customers:</p><ul><li><strong>Personalize your messages.</strong> According to <a href="https://smarterhq.com/privacy-report" target="_blank" rel="noopener noreferrer nofollow">SmarterHQ's "Privacy &amp; Personalization"</a> study, 72% of users want to receive individual offers from businesses, and messenger marketing allows that. You can do bulk messaging hoping it will resonate with your audience (aka "Spray and Pray" marketing), or you can use a messaging app connected to your CRM system to target specific audiences. The second approach will help you to communicate with your audience in a more meaningful way, as well as to achieve higher conversion rates and excellent marketing results.</li><li><strong>Speak your customers’ language </strong>- adopt a communication style that matches your customers’ needs. Messaging apps are a space for personal communication, therefore you can afford to be more informal in your conversations with customers. You can not only adjust your tone of voice depending on your customer’s age or interests, but also change it based on their mood during the real-time communication. This approach will make your conversations with customers more engaging and elevate your messenger marketing.</li><li><strong>Endorse conversations and stay in touch after the purchase.</strong> According to <a href="https://www.salesforce.com/au/blog/2019/03/-real-time-engagement--marketers---1-priority-and-challenge.html" target="_blank" rel="noopener noreferrer nofollow">Salesforce</a>, 71% of users want to communicate with companies in real time. Chatting with the customers in a messaging app allows businesses to instantly respond to requests and increase so-called CLV (“customer lifetime value”). Furthermore, such communication makes it easier for companies to provide services and helps consumers to receive a better service. With real-time customer support you can get instant feedback and show your customers that they are valued. Just because people aren't in a physical store, it doesn't mean they should miss out on the experience that only a sales assistant can offer.</li><li><strong>Integrate with your CRM and keep your customer database updated.</strong> You can access your customer’s history by integrating Viber Business Messages with your CRM. This way you will have the opportunity to follow your customer’s journey, see what parts of your business they are most interested in and modify your marketing efforts accordingly. With the ability to track real interests of your customers, you can send truly personalised messages and create a natural end-to-end user experience.</li></ul><p style="text-align:justify;">Business messaging allows you to start communication with users on a platform where they spend most of their time, maintain an informal tone of conversation and solve all important issues in a single conversation. Detailed analytics, interactivity of business messages and easy integration with CRM help brands to segment their audiences and personalize their messages. Companies around the world are already benefiting from the rich set of features, security and cost efficiency of business messages. If you want to keep your brand relevant and interesting to your clients, you can integrate Viber for Business solutions into your marketing strategy and enjoy advantages you can get from two-way conversation with customers.</p><p style="text-align:justify;">Do not hesitate to <a href="https://mail.google.com/mail/u/0/?fs=1&amp;tf=cm&amp;source=mailto&amp;to=messaging@forbusiness.viber.com">contact us </a>to learn how to use Viber for Business services to benefit your business.</p>

Viber Business Messages vs. SMS: Which is better for you?

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