Omnichannel messaging and eCommerce marketing automation platform

The new quarter is here!&nbsp;Check out our latest Viber Business Messages updates and what’s coming next.<ul style="margin-bottom:0;margin-top:0;padding-inline-start:48px;"><li style="background-color:transparent;color:#000000;font-family:Arial,sans-serif;font-size:12pt;font-style:normal;font-variant:normal;font-weight:400;list-style-type:disc;text-decoration:none;vertical-align:baseline;white-space:pre;" dir="ltr" aria-level="1">Transactional Message Templates</li><li style="background-color:transparent;color:#000000;font-family:Arial,sans-serif;font-size:12pt;font-style:normal;font-variant:normal;font-weight:400;list-style-type:disc;text-decoration:none;vertical-align:baseline;white-space:pre;" dir="ltr" aria-level="1">Tap &amp; Copy Feature</li><li style="background-color:transparent;color:#000000;font-family:Arial,sans-serif;font-size:12pt;font-style:normal;font-variant:normal;font-weight:400;list-style-type:disc;text-decoration:none;vertical-align:baseline;white-space:pre;" dir="ltr" aria-level="1">Mandatory Dedicated Point of Contact</li><li style="background-color:transparent;color:#000000;font-family:Arial,sans-serif;font-size:12pt;font-style:normal;font-variant:normal;font-weight:400;list-style-type:disc;text-decoration:none;vertical-align:baseline;white-space:pre;" dir="ltr" aria-level="1">New Self-Management Options</li></ul><h2>New: Transactional Message Templates</h2>We&nbsp;<a style="text-decoration:none;" target="_blank" rel="noopener noreferrer" href="https://b2b.viber.com/-temporary-slug-6cf1ff3f-fcaa-44c2-a053-3a8d205aac42?hs_preview=ILvcWaem-208438609728">recently announced</a> the implementation of&nbsp;Message Templates as a new, mandatory standard for all&nbsp;Transactional and&nbsp;Verification (OTP)&nbsp;Viber Business Messages. Message Templates should be used for both local and international traffic,&nbsp;and will not affect rates.These templates will enable businesses to:<ul style="margin-bottom:0;margin-top:0;padding-inline-start:48px;"><li style="background-color:transparent;color:#000000;font-family:Arial,sans-serif;font-size:12pt;font-style:normal;font-variant:normal;font-weight:400;list-style-type:disc;text-decoration:none;vertical-align:baseline;white-space:pre;" dir="ltr" aria-level="1">Ensure a high-quality experience for customers</li><li style="background-color:transparent;color:#000000;font-family:Arial,sans-serif;font-size:12pt;font-style:normal;font-variant:normal;font-weight:400;list-style-type:disc;text-decoration:none;vertical-align:baseline;white-space:pre;" dir="ltr" aria-level="1">Provide structured, pre-approved formats for notifications (e.g., order confirmations, shipping updates, appointment reminders)</li><li style="background-color:transparent;color:#000000;font-family:Arial,sans-serif;font-size:12pt;font-style:normal;font-variant:normal;font-weight:400;list-style-type:disc;text-decoration:none;vertical-align:baseline;white-space:pre;" dir="ltr" aria-level="1">Keep communications aligned with Viber guidelines and best practices</li></ul>Timeline:<ul style="margin-bottom:0;margin-top:0;padding-inline-start:48px;"><li style="background-color:transparent;color:#000000;font-family:Arial,sans-serif;font-size:12pt;font-style:normal;font-variant:normal;list-style-type:disc;text-decoration:none;vertical-align:baseline;white-space:pre;" dir="ltr" aria-level="1">Migration begins April 1, 2026</li><li style="background-color:transparent;color:#000000;font-family:Arial,sans-serif;font-size:12pt;font-style:normal;font-variant:normal;list-style-type:disc;text-decoration:none;vertical-align:baseline;white-space:pre;" dir="ltr" aria-level="1">Mandatory use of templates starts on&nbsp;July 1, 2026</li></ul><h2>Viber Business Messages Updates</h2>Tap &amp; Copy Users can now copy parts of Business Messages such as coupon codes or order tracking numbers, with one tap.[Coming Soon] Business Profiles on Viber Marketplace IIn the coming months, some Business Profiles will appear on Viber Marketplace in supported markets, helping businesses reach new customers and start conversations instantly. More details will be shared as this feature becomes available.<h2>Business Messages Partner Portal updates&nbsp;</h2>Mandatory dedicated Point of Contact&nbsp; From April 1, 2026, our new client onboarding process will require:<ul style="margin-bottom:0;margin-top:0;padding-inline-start:48px;"><li style="background-color:transparent;color:#1f1f1f;font-family:Roboto,sans-serif;font-size:12pt;font-style:normal;font-variant:normal;font-weight:400;list-style-type:disc;text-decoration:none;vertical-align:baseline;white-space:pre;" dir="ltr" aria-level="1">Full name</li><li style="background-color:transparent;color:#1f1f1f;font-family:Roboto,sans-serif;font-size:12pt;font-style:normal;font-variant:normal;font-weight:400;list-style-type:disc;text-decoration:none;vertical-align:baseline;white-space:pre;" dir="ltr" aria-level="1">Job title</li><li style="background-color:transparent;color:#1f1f1f;font-family:Roboto,sans-serif;font-size:12pt;font-style:normal;font-variant:normal;font-weight:400;list-style-type:disc;text-decoration:none;vertical-align:baseline;white-space:pre;" dir="ltr" aria-level="1">Professional email address</li></ul>[Coming Soon] New Self-management Options We are improving our Partner Portal experience to enable you to update technical fields for your Business Messages Account directly, without contacting our Customer Success team. Learn more about all Partner portal updates&nbsp;<a style="text-decoration:none;" target="_blank" rel="noopener noreferrer" href="https://b2b.viber.com/-temporary-slug-655baa10-2b38-4edf-99ea-373e8bb0cf7b?hs_preview=QdXaayRf-210246878809">here.</a>

Learn about our latest features and the launch of Transactional Message templates

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