Branded Viber Gems debut in APAC: Nido Mother’s Day campaign in the Philippines on Rakuten Viber

Rakuten Viber, the global leader in private and secure messaging and voice-based communication and a leading communication app in the Philippines, has <a href="https://www.forbusiness.viber.com/en/blog/post/a-unique-media-first-campaign-is-led-by-fanta-on-rakuten-viber/">recently rolled out</a> Branded Viber Gems, its latest interactive <a href="https://www.forbusiness.viber.com/en/blog/post/maximizing-the-power-of-viber-advertising-solutions-for-building-brand-awareness/">advertising</a> solution.One of the country’s trusted growing up milk brands and the expert in healthy toddlerhood, NIDO 3+5+, introduced the solution in the Philippines with a special Mother’s Day campaign, developed together with its integrated media agency OpenMind. The NIDO 3+5+ Branded Viber Gems campaign is the solution’s debut not just in the country, but across the entire Asia Pacific region.Viber Gems are special festive animations activated when users send certain words or phrases such as ‘Happy Birthday’ or ‘Happy New Year’. The feature has long been enlivening chats: in 2023 alone, it received over 35 million views in the Philippines. Branded Viber Gems are a unique product placement option that raises <a href="https://www.forbusiness.viber.com/en/blog/post/more-than-ads-discover-creative-tools-on-viber/">brand visibility</a> and creates <a href="https://www.forbusiness.viber.com/en/blog/post/the-power-of-being-authentic/">positive associations</a> between a popular holiday and a brand.Rakuten Viber and NIDO 3+5+ made sure to celebrate all moms and their acts of love: when users send ‘Happy Mother’s Day’ in chat, their moms, grandmas, aunts, and all kinds of mothers (fur ones included!) will see a vibrant festive greeting with a yellow heart, courtesy of NIDO 3+5+. Truly recognizing everything our moms do for us and honoring every mom as a #1Mom.<figure class="image"><img src="https://env-stage-hosting.s3.eu-central-1.amazonaws.com/Branded_Viber_Gems_debut_in_APAC_with_Nido_Mother_s_Day_campaign_mockups_purple_fc97bf91d4.png"><figcaption>Branded Viber Gems debut in APAC with Nido Mother’s Day campaign</figcaption></figure>“NIDO 3+5+ has been the #1 Ally of Filipino moms for more than 50 years now. We take pride in supporting our moms in ensuring a healthy future for their toddlers. That's why we celebrate all moms as #1Moms! We're very excited to partner with Rakuten Viber for our Mother’s Day campaign. We see Branded Viber Gems as an innovative digital advertising tool in raising brand awareness and engagement but also a way to really connect with an evolving and modern audience,” says Gian Abaya, NIDO 3+5+ Brand Manager. “Given that 65% of Rakuten Viber users in the Philippines are women, we want to leverage this unique opportunity to boost engagement with our target market and deepen our connection with them during this highly anticipated celebration, a time when mothers get the spotlight, uplift each other, and also express love to those who raised them.”“Seeing Filipinos’ enthusiastic response to Viber Gems, we seized the opportunity to introduce it to our brand partners as an <a href="https://www.forbusiness.viber.com/en/blog/post/the-impact-of-visual-content-how-messaging-apps-are-changing-the-way-we-connect/">inventive way to interact</a> with their customers,” shares Karla Banua, Sales Lead, Advertising in APAC at Rakuten Viber. “We’re thrilled to roll out this Branded Viber Gems campaign in collaboration with NIDO 3+5+ and OpenMind for Mother’s Day, a cherished occasion in the country. This partnership allowed us to launch the first Branded Viber Gems campaign in the Philippines and across Asia Pacific. Together, we hope to set new standards for creating immersive digital solutions that enhance positive brand experiences.”&nbsp;The Nido-branded Viber Gems are accessible to users in the Philippines on May 11–15: both on mobile and desktop, matching fun and festive greetings will help celebrate Mother’s Day.Curious about this ground-breaking tool for immersive advertising? <a href="advertisers@forbusiness.viber.com">Get in touch</a> with us to learn more about branded Viber Gems <a href="advertisers@forbusiness.viber.com">advertisers@forbusiness.viber.com</a>

 The superapp and the milk brand make chats more festive for the special occasion

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Immersive advertising on Rakuten Viber: Loux & FYI Marketing Easter campaign with Viber Gems

In collaboration with Rakuten Viber and our partner FYI Marketing House, Greek beverage company Loux , 'celebrated' Easter with an immersive marketing campaign on Rakuten Viber. Loux became the first local brand in Greece to use branded Viber Gems for an Easter celebration.Viber Gems are special animations activated by specific holiday-related words and phrases in users' conversations. So, this year, as millions of people in Greece sent Easter greetings to each other, phrases like "Happy Easter", "Many Happy Returns", and "Xristos Anesti" activated a branded Loux animation with the Easter basket.Perfect for holiday marketing, corporate branded Viber Gems offer a unique brand placement opportunity. They increase brand visibility, while staying immersive and creating a pleasant and positive association between the brand and a holiday period full of festive vibes. During the Easter period of 2024 in Greece, 13 million Loux-branded Viber Gems were created within just 5 days, making the brand a part of the nationwide celebrations. This was an excellent way to leverage the new holiday marketing tool, as well as Rakuten Viber’s tremendous presence in <a href="https://www.forbusiness.viber.com/en/blog/post/shaping-the-future-viber-for-business-exclusive-event-in-greece/">Greece, which is one of the company’s key markets</a>.“In Lοux's DNA lies innovation, even in communication. Through the collaboration we've developed with Rakuten Viber, we believe we've done something different. The utilization of branded Viber Gems not only amplified engagement with Loux but also expanded our reach to a broader audience demographic,” says Platon Marlafekas, Vice President at LOUX. “This online campaign differs from the ways of interacting with the public that we have been using until now as it has something completely new to offer.”<figure class="image"><img src="https://env-stage-hosting.s3.eu-central-1.amazonaws.com/Branded_Viber_Gems_used_in_Loux_s_2024_Easter_campaign_2c635f1ce7.png"><figcaption>Branded Viber Gems used in Loux’s 2024 Easter campaign</figcaption></figure>Branded Viber Gems are an innovation in digital marketing because they:<ul><li>seamlessly integrate the brand into users' daily conversations on Rakuten Viber, providing a unique opportunity to enhance brand recognition immersively;</li><li>offer a <a href="https://www.forbusiness.viber.com/en/blog/post/more-than-ads-discover-creative-tools-on-viber/">fun way to showcase the brand</a> and create positive emotional associations for the users;</li><li>cut through the competition and noise in the digital space as vibrant branded animations easily <a href="https://www.forbusiness.viber.com/en/blog/post/maximizing-the-power-of-viber-advertising-solutions-for-building-brand-awareness/">garner attention from users</a>;</li><li>increase audience interaction and engagement with the brand, while offering a fun user experience on the Rakuten Viber platform;</li><li>enhance the brand's image in the digital space and highlight its use of innovative marketing tools and technical solutions, attracting new and existing customers.</li></ul>"We would like to thank our client, Loux, and our partner, FYI Marketing House, for their trust and continuous effort to innovate and offer inventive formats to the public,” says Nikos Syrios, Media Sales Manager, CEE, at Rakuten Viber. “We believe that this kind of campaign offers Rakuten Viber users a unique interactive experience and strengthens brand awareness.""We're incredibly proud of our collaboration with Loux and Rakuten Viber on this pioneering campaign,” says Giorgos Karamitsos, CEO at FYI Marketing House. “By harnessing the power of branded Viber Gems, we've not only elevated engagement with Loux but also revolutionized the digital marketing landscape in Greece. This innovative approach marks a new era in our industry."Curious about this ground-breaking tool for immersive advertising? <a href="mailto:advertisers@forbusiness.viber.com">Get in touch with us</a> to learn more about branded Viber Gems!

Loux joined nationwide Easter celebrations in Greece with a holiday marketing campaign using branded Viber Gems

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Viber for Business team shows how the app develops solutions to meet the needs of brands and users

Rakuten Viber reveals new superapp features for  trusted brand-user communication in Hungary

<a href="https://www.viber.com/">Rakuten Viber</a>, the leading global communications platform that securely connects hundreds of millions of users with thousands of brands worldwide, presented new features of the app, enabling efficient and trusted interactions between Hungarian businesses and consumers.&nbsp;At an event held in Budapest, Rakuten Viber looked at how trust impacts reputation and revenue for businesses. This is particularly important for the diverse business community in Hungary where the rules of communication are changing, with users relying on fewer mobile apps but are also expecting personalised offers while their privacy is upheld.&nbsp;&nbsp;Expanding features for businesses&nbsp;To address this changing landscape, Rakuten Viber is a superapp that matches expectations of Hungarian consumers with moderated public channels, manually verified official business accounts and high-level encryption and processes that are certified and compliant with international and local data privacy laws.&nbsp;The company enables businesses to reach their customers safely and efficiently through dedicated <a href="https://www.forbusiness.viber.com/en/blog/">Viber for Business</a> solutions, which are gaining more interest among Hungarian brands. In a year, average monthly impressions for <a href="https://www.forbusiness.viber.com/en/marketing-solutions/">Viber Ads</a> grew by 15% as brands enhance their visibility and attract new users. The number of <a href="https://www.forbusiness.viber.com/en/business-messages/">business messages</a>, used to build 1-to-1 communication, increased by 19%. Among these, promotional notifications like special offers grew by 27%, conversational messages used for around-sales support grew by 88%, and transactional messages, such as order confirmations and important information like account balances, grew by 47%, reflecting greater trust from brands.<figure class="image"><img src="https://env-stage-hosting.s3.eu-central-1.amazonaws.com/Konstantin_Kostadinov_Director_Global_Strategic_Partnerships_at_Rakuten_Viber_3b14f54915.JPG"><figcaption>Konstantin Kostadinov, Director, Global Strategic Partnerships at Rakuten Viber</figcaption></figure>The app is expanding its suite for businesses, helping them further build brand awareness, customer engagement and trust. Amongst the updates are click-to-message solutions for simple conversions and branded <a href="https://www.forbusiness.viber.com/en/blog/post/immersive-advertising-on-rakuten-viber-loux-fyi-marketing-easter-campaign-with-viber-gems/">Viber Gems</a> - animations that appear in response to keywords in user chats, which businesses in Hungary can now brand for special occasions.Rakuten Viber also launched Secure Rich Business Messaging solutions for one-to-one communication with customers, which provide a high level of safety for user and transaction verification. In addition, Viber now offers <a href="https://www.forbusiness.viber.com/en/blog/post/rakuten-viber-expands-its-portfolio-for-brand-user-interaction-with-business-calls/">Business Calls</a> in Hungary, which serve as an ‘in-app business call center’ customers can reach from anywhere, for free. This feature has been developed to cater for the <a href="https://www.liveperson.com/resources/reports/2021-conversational-commerce/" target="_blank" rel="noopener noreferrer nofollow">91% of consumers</a> who prefer brands that offer them the option to call or message.&nbsp;<figure class="image"><img src="https://env-stage-hosting.s3.eu-central-1.amazonaws.com/Mariia_Martyrosian_Global_PR_and_Marketing_Innovations_Director_B2_B_at_Rakuten_Viber_190ee04cf5.JPG"><figcaption>Mariia Martyrosian, Global PR &amp; Marketing Innovations Director, B2B at Rakuten Viber</figcaption></figure>Peace of mind for users and brandsWhile these features enable businesses to optimise customer experience, trust is often eroded by identity theft and cyberattacks. Hungary has the fourth highest exposure rate to cybercrime in Central and Eastern Europe, according to a report from 2022. With Hungary also lagging behind other European countries in terms of cyber awareness, businesses in the country are particularly vulnerable to cybercrime.To support them, Rakuten Viber is built with security at its core. Rated among the top three messaging and calling apps for security by the European consumer organization<a href="https://www.test.de/Messenger-Apps-im-Vergleich-4884453-0/" target="_blank" rel="noopener noreferrer nofollow"> Stiftung Warentest</a>, Rakuten Viber uses encryption in transit for brand-user communication. The app also offers end-to-end encryption for its core private and group chats as well as private calls. Private messages are never stored on Viber’s servers, and connections are secure and HTTPS-only. These high security standards give Hungarian users and brands a unique opportunity to communicate with each other in a safe space.&nbsp;<figure class="image"><img src="https://env-stage-hosting.s3.eu-central-1.amazonaws.com/Noa_Bar_Shay_Senior_Director_Sales_and_Partnerships_at_Rakuten_Viber_3cc9bb8560.JPG"><figcaption>Noa Bar Shay, Senior Director, Sales &amp; Partnerships at Rakuten Viber</figcaption></figure>“Hungary has been one of our key markets for many years, and we are excited to expand our offering in the country”, said Noa Bar Shay, Senior Director, Partnerships &amp; Sales at Rakuten Viber. “Businesses are under a lot of pressure to build, retain and grow a loyal customer base. With budget restraints, an easy-to-use and cost-efficient platform is crucial for them to communicate safely with their customers. We will give them a boost with safe and efficient tools that help them increase customer satisfaction and retention.”The new features form part of Rakuten Viber’s superapp strategy in Hungary to build a trusted ecosystem for businesses of all sizes, from MSMEs to large corporations with international operations.<figure class="media"><oembed url="https://youtu.be/p5tKlfxnJDs"></oembed></figure>

Viber for Business team shows how the app develops solutions to meet the needs of brands and users


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Rakuten Viber unveils new added-value features for users and brands in Vietnam

Global app goes local: Recap of Rakuten Viber events in Vietnam

Rakuten Viber visited Vietnam to meet with local journalists, brands, and partners and announce the launch of new initiatives to strengthen ties with users and businesses in the country. At the events with media and brands in Hanoi, the company unveiled its strategy to support local communities with innovative and secure communications solutions.&nbsp;A key focus for the company, which has been in the market for several years,&nbsp; is to provide Vietnamese users and brands with innovative products and features that resonate with their daily needs. Rakuten Viber is already collaborating with multiple government services and over 100 leading brands across sectors including telecommunications, financial technology, and aviation.&nbsp;<h4 style="text-align:justify;"> App usage is growing in Vietnam, based on advanced security features</h4> Each month, Vietnamese Viber users send 474 million messages, make 16 million calls, and exchange 36 million pictures on the app. Usage numbers continue to grow and are primarily driven by highly dynamic working professionals, with the majority living in big cities and 67% aged 25 to 50. The app provides them with new intuitive tools to organize and summarize chat messages, enhancing their productivity.Rakuten Viber also provides users with peace of mind by offering end-to-end encryption for all private and group chats as well as private calls. Messages are never stored on Viber’s servers, and connections are secure and HTTPS-only, keeping the user experience safe. This is crucial as security is a growing concern in Vietnam, with 32,265 cyber attack attempts reported in Q1 2024 by the Information Technology and Cyber Security Monitoring Center of Vietnam. Rated among the top three messaging apps for security by the European consumer organization <a href="https://www.test.de/Messenger-Apps-im-Vergleich-4884453-0/">Stiftung Warentest</a>, Rakuten Viber also uses encryption in transit for brand-user chats. These high security standards give users and brands a unique opportunity to communicate with each other in a safe space.&nbsp;<h4 style="text-align:justify;"> Trusted and targeted communications for businesses</h4> To further enhance the security of these user interactions, Rakuten Viber recently introduced a secure way for brands to safely share activation passwords (OTP codes). Rakuten Viber will also launch ‘enhanced-protection messages’, which verify that a recipient's number is not connected to fraudulent activity. This feature will be available to Vietnamese brands by Q1 2025 and is especially useful for banks, financial institutions, and companies dealing with sensitive information.Vietnamese brands also benefit from Viber for Business, a suite of solutions to build tailored customer journeys within the app. These include Viber Advertising to reach and engage target audiences, and Viber Rich Business Messaging for secure and cost-effective one-to-one communication between brands and users. Viber Business Calls provide an ‘in-app call center’ that is accessible and free for customers from anywhere in the world, helping brands create a better customer experience. In Vietnam, key industries using these solutions are travel and hospitality, retail and e-commerce, finance, real estate, logistics, and transportation. During the presentations, the Rakuten Viber team showed how to use Viber for Business to elevate the brand's mobile marketing strategy.“Vietnam is one of the most developed countries in the world when it comes to smartphone usage, and messaging is a crucial element of day-to-day communications”, says David Hoang, Business Development &amp; Sales Manager for Vietnam at Rakuten Viber. “We look forward to working closely with consumers and businesses in Vietnam, to create an experience that is built on a maximum of security and brings value to both with innovative solutions. These help users to communicate freely and safely, and businesses to engage efficiently and securely with them.”&nbsp;<figure class="media"><oembed url="https://youtu.be/d1LO7QzIJrs"></oembed></figure>

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Branded Viber Gems and Viber Lenses take the award for Best Innovative Service

Rakuten Viber, Fanta, and Mindshare win Silver at the Digital Media Awards 2024 in Greece

Athens, Greece – Rakuten Viber, <a href="https://www.coca-cola.com/gr/el">The Coca-Cola Company </a>, and <a href="https://www.mindshareworld.com/">Mindshare</a>, won the Silver Award at the <a href="https://www.digitalmediaawards.gr/">Digital Media Awards 2024</a> in Greece for Best Innovative Service, recognizing their <a href="https://www.forbusiness.viber.com/en/blog/post/a-unique-media-first-campaign-is-led-by-fanta-on-rakuten-viber/">media-first Fanta campaign</a>. The ceremony, held at the Markou Wine Museum, celebrated top innovations in the digital media space.The Fanta campaign, launched during Greece’s vibrant carnival season, introduced two groundbreaking solutions on Rakuten Viber:<ul><li style="text-align:justify;">Branded Viber Gems: Fanta-themed animations were activated by carnival-related keywords and phrases in users' chats and brought the celebration spirit to life. In Greece alone, Viber Gems are used approximately 7.3 million times each month, highlighting the significant reach and impact of this innovative approach.</li><li style="text-align:justify;">Branded Viber Lenses: Powered by Augmented Reality (AR) technology, these interactive lenses allowed users to embellish their photos and videos with festive carnival themes, encouraging user-generated content and deepening engagement with the Gen Z demographic.</li></ul>Both the Fanta-branded Lenses and Gems were promoted externally and within the app through the official Rakuten Viber Greece channel and a banner on the Explore screen.<figure class="image"><img src="https://env-stage-hosting.s3.eu-central-1.amazonaws.com/Branded_Viber_Lenses_and_Viber_Gems_for_the_award_winning_Fanta_campaign_in_Greece_e4a4579963.png"><figcaption>Branded Viber Lenses and Viber Gems for the Fanta campaign in Greece</figcaption></figure>The Coca-Cola Company became the first company worldwide to use branded Viber Gems and the first to launch branded Viber Lenses in Greece. During the <a href="https://www.forbusiness.viber.com/en/success-stories/story/fanta-greece/">two-week campaign</a>, over 5.6 million Fanta-branded Viber Gems appeared in the chats, and more than 256,000 users engaged with the AR-powered Lenses. Impressively, 13.5% of those who tried the Lenses shared their photos with others."We're thrilled to see our collaboration with Rakuten Viber recognized on such a prestigious platform. The implementation of branded Viber Gems and Viber Lenses marked a significant innovation in digital marketing, resonating strongly with the target audience of the campaign," said Maria Fitta, Media Operations Senior Manager Greece, Cyprus &amp; Malta, at The Coca-Cola Company.Nikos Syrios, Sales Manager, CEE at Rakuten Viber, added, "This award is a testament to our mission to empower local businesses with innovative digital solutions. Our collaboration with Coca-Cola Hellas and Mindshare has pushed the boundaries of what's possible in digital media, and we are honored to have been part of this journey."To learn more about Rakuten Viber’s innovative advertising tools, feel free to <a href="mailto:advertisers@forbusiness.viber.com">reach out</a> to our team.

Blog

Branded Viber Gems debut in APAC: Nido Mother’s Day campaign in the Philippines on Rakuten Viber

Immersive advertising on Rakuten Viber: Loux & FYI Marketing Easter campaign with Viber Gems

Rakuten Viber reveals new superapp features for trusted brand-user communication in Hungary

Global app goes local: Recap of Rakuten Viber events in Vietnam

Rakuten Viber, Fanta, and Mindshare win Silver at the Digital Media Awards 2024 in Greece

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