CM.com is global leader in cloud software for conversational commerce

AI & Chatbots + Omnichannel platform for customer service in messengers

Leading omnichannel communication provider

End-to-end integrated software, internet, mobile and hardware solutions

Communicate with your clients via Viber Business Messages, SMS, E-mail, Chatbot and other channels.

Customized bot development and analytics tools

Optimizing communication channels, from businesses to customers

IMEDIA is operating in the field of providing value-added services on telecommunications platforms.

Omnichannel Messaging Platform for effective marketing communication

Connecting businesses with their customers on Viber, powering secure, private interactions 

Communications APIs, unified communications and contact centers

Providers of Cloud Communication Platforms (CPaaS) for Enterprises, OTT players & Telecom operators

Strengthen your position with Viber messaging for better business with your customers

CPaaS empowering businesses to communicate with customers using messaging, video and voice solutions

Making communications and communities for brands: B2C & D2C messaging, chatbots, campaigns

Creating chatbots that people actually love!

Software development company from UI/UX & Design to product development and IT consulting

Software development company specialising in web, mobile, chatbot and tech consulting

Designing and executing integrated digital, analytic and marketing solutions

Communication platform to keep in touch with your frontline employees

User-friendly chatbot builder for popular messengers, without programming knowledge

Custom chatbot developer with a focus on informative, communicative, awareness and E-commerce

Infobip is a global leader in omnichannel communication

Integrated solutions provider from advertising sales, marketing, branding to production

360 agency building Viber chatbot solutions

International messaging service provider for mobile operators and enterprises worldwide

Hybrid Chat, Conversational Marketing and Customer Automation

Grow your audience, engage your customers, automate your messages - across multiple channels

Platform to automate marketing, ecommerce, service operations and support in messengers

#1 Ukrainian Telecom Operator with over 25 million subscribers

Viber's #1 Business Messaging partner in the Philippines

Omnichannel solution provider in the Cloud Communications industry

Viber and SMS messaging service provider with web interface and via API

SMS Centre provides a professional omni-platform for business tasks

Omnichannel communication platform for modern businesses to delight customers

Οmni Channel Business Messaging Specialists of real-time, one-to-one & two-way communication

Providing mobile services to banks and financial institutions in Nepal

Optimised two-way communication between management and employees

Enterprise chatbot provider with high-end AI and cross-industry communication know-how

One of the biggest companies on the business communication market in Russia and CIS

We offer digital tools: SMS, OTT, Virtual PBX, CRM, AI BOT, Contact Center

A global cloud communications platform for all your mobile marketing needs

Next-gen CPaaS with Web & Cloud API services for marketing automation

Enterprise solutions platform for communications, payments, CRM and marketing

Leading Conversational AI and CX Automation Platform

Digital transformation and engagement services, AI chatbots, smart cities and fintech applications

Expert customer engagement and A2P mobile messaging solutions with over 20 years of experience

SparrowSMS: Leading Bulk SMS provider in Nepal and Global Enterprise Messaging

Multichannel messaging platform for successful business communication

Omnichannel platform for customer support teams

Removing communication complexities, so you can succeed.

Founded in 2006, Logate in Podgorica delivers IT solutions for telecoms and banks

Global communications platform for messaging, verification, and fraud prevention

We offer digital transformation services and global vendor software solutions

URBO is B2B SaaS company for the creative and recreational industries

Messente: Messaging partner for companies who want to send business-critical messages at scale

Omnichannel messaging provider for business communication

First in AI and c-commerce, we provide innovative messaging solutions

A holistic messaging and digital agency for messaging solutions

Largest A2P multi-channel messaging platform in the Philippines

SMSBAT is a group of companies that develops and implements modern digital marketing solutions

Communication platform helping brands build connected customer experiences.

Automate sales, marketing, and support with Terra's smart AI technology

A Leading telecom company, GSMA certified Voice carrier and SMS hub, MEF & ITU member

Omnichannel business messaging platform for marketing, sales & support

Multichannel messaging platform for business communication

Digital Solution Provider, Chatbot development and Customer support

Omnichannel platform with built-in phone, webchat, email, tickets, etc.

Creating OS and application software for business digitalization

Corporation in technology and international business, telecommunication and information solutions.

Different Solutions for different ways of communication

A leading service provider in Myanmar's TMT (Telecom, Media, and Technology) industry since 2003

Digital enabler, specialized in Chatbots, Messaging and Engagement

Omnichannel communication platform for business messaging globally

Operating globally through telecom partnerships, providing tailored messaging solutions and support

Expert in reaching, engaging, and retaining the right audience

Swift Technology specializes in Fintech, Vas SMS & custom software dev

Ommichannel platform to communicate worldwide

Seamlessly integrate GenAI agents and live support for superior CX

WayMore Marketing Intelligence Suite helps marketers achieve their goals.

Develop omni-channel messaging campaign through Viber, RCS, What's Up

The Globally Connected Customer Engagement Platform

We provide SMS A2P to Apac pacific region and fintech solution

Top 3 Mobile Marketing agency in Vietnam, offering fast, diverse solutions

Enable novel customer experiences with Generative AI chatbots

Build the future communication for global mobile operators and enterprises

Custom software solutions, staff augmentation, R&D and MVP development

klink.cloud is a leading omnichannel customer engagement platform provider

Smicos: AI-powered chatbot to boost sales, streamline management, and more.

Positive specializes in IT solutions, complex AI assistants, and chatbots

Nikita Mobile LLC is a leading mobile marketing and e-commerce company

Chatbots are computer programs that mimic human conversation, commonly used in online customer service, e-commerce, and marketing. They have been around for a while in one form or another, but as technology progresses, they, too, are <a href="https://www.forbusiness.viber.com/en/blog/post/the-chatbot-evolution-from-simple-interactions-to-sentient-like-conversations/">evolving and becoming more powerful</a>. Nowadays, with the help of artificial intelligence and machine learning, chatbots can understand human speech and respond appropriately to the topic in a natural way. This technology revolutionizes how businesses interact with customers, providing every user with a more coherent, personalized experience. And as AI continues to develop, virtual assistants will become even more sophisticated and realistic, giving companies more opportunities to connect with their clients on a new level.&nbsp;This article discusses chatbots and explains why you should add one (or more!) chatbots to your 2023 business and marketing toolbox.<h2 style="text-align:justify;">Advantages of Chatbots: Take Your Customer Service to The Next Level</h2>As businesses increasingly look for ways to reach more audiences and better engage with followers, chatbots have become an attractive option for companies big and small. Virtual assistants offer <a href="https://www.forbusiness.viber.com/en/blog/post/maximize-the-value-of-chatbots/">many advantages</a> over traditional methods of communication, such as phone calls, SMS, or email. As a result, they are becoming a popular choice for brands of all directions and industries. Here are some of their main benefits:<ul><li style="text-align:justify;">Chatbots are a cost-effective way to reach a large audience. Compared to other marketing channels, they are relatively inexpensive to set up and maintain. It is possible to scale them to reach as many or as few of your target customers as you wish.</li><li style="text-align:justify;">Chatbots are interactive and easy to use. Many people prefer texting over calls, so chatbots are more attractive to customers. They enjoy interacting with high-quality virtual assistants because they can ask questions and get immediate responses.</li><li style="text-align:justify;">Chatbots are available 24/7. Chatbots can engage with shoppers any time of day or night, providing a valuable service that is always one click away. You won’t have to search for human assistants ready to work night shifts. Your customers are always online. When someone goes offline in one hemisphere, millions wake up in another. So why not have a virtual assistant ready to answer their questions and help them make purchasing decisions whenever they want?</li><li style="text-align:justify;">Chatbots can help you get insights about your clients. Chatbots are great for generating analytical information about customers, which allows businesses to create an accurate portrait of their target audience and to make relevant personalized offers to them. In addition, virtual assistants can add a more personal touch to your marketing efforts with the use of rich media, which can help you build trust and loyalty with your customer base.</li><li style="text-align:justify;">Chatbots can be used to promote special offers and deals. Whether it's a discount code for a next purchase or a reminder about sales that are coming soon, your clients will appreciate it. You can proactively engage with your audience, motivate clientele activity, and initiate more conversions.</li><li style="text-align:justify;">Chatbots can help you automate tasks. Virtual assistants are able to handle client inquiries, questions, and even complaints, freeing up your customer service team to address more complex issues. Besides, many brands use chatbots to close deals and even take payments, making the buying process seamless and easy.</li></ul><figure class="image"><img src="https://env-stage-hosting.s3.eu-central-1.amazonaws.com/Examples_of_engaging_Viber_Chatbots_c5af46257a.png"><figcaption>Examples of engaging Rakuten Viber Chatbots</figcaption></figure><h2>Rakuten Viber Chatbots: The Best of Conversational Commerce</h2><a href="https://www.forbusiness.viber.com/en/chatbots/">Rakuten Viber Chatbots</a> are one of the best ones in the industry. Besides being highly customizable, they're easy to set up and fun to use. Our virtual assistants can be used for a variety of purposes, from customer service to sales. And they're great for businesses of all sizes and budgets.&nbsp;With Rakuten Viber’s chatbot builder, all you need to do is create a bot that can handle all your customer queries in a few clicks – no programming required. You only need to guide the conversation flow, and our platform will take care of the rest. Rakuten Viber Chatbots are an excellent way for you to improve your <a href="https://www.forbusiness.viber.com/en/blog/post/2023-marketing-toolbox-martech-and-adtech-cdp-ai-superapp/">marketing toolbox</a>. With them, you can easily:<ul><li style="text-align:justify;">Send automated messages</li><li style="text-align:justify;">Interact with multiple people at once</li><li style="text-align:justify;">Personalize your messages</li><li style="text-align:justify;">Automate your customer service, and much more.</li></ul>If you’re looking for a new and innovative way to reach and engage your target audience, then a Rakuten Viber Chatbot is the perfect solution for you.<figure class="image"><img src="https://env-stage-hosting.s3.eu-central-1.amazonaws.com/Automated_around_sales_support_via_Viber_Chatbots_abc06b1f7e.png"><figcaption>Automated around-sales support via Rakuten Viber Chatbots</figcaption></figure><h2 style="text-align:justify;">Businesses Using Rakuten Viber Chatbots for Marketing</h2>Many businesses are already using our AI-powered helpers for marketing purposes and getting fantastic results. Take a look at the examples of Rakuten Viber Chatbot integration we are incredibly proud of:&nbsp;<a href="https://www.forbusiness.viber.com/en/success-stories/story/coca-cola/">Coca Cola</a><a href="https://www.forbusiness.viber.com/en/success-stories/story/raiffeisen-bank/">Raiffeisen Bank</a><a href="https://www.forbusiness.viber.com/en/success-stories/story/foodpanda/">FoodPanda</a><figure class="image"><img src="https://env-stage-hosting.s3.eu-central-1.amazonaws.com/Brands_successfully_using_Viber_Chatbots_0f0c154ab9.png"><figcaption>Brands successfully using Rakuten Viber Chatbots</figcaption></figure><h2 style="text-align:justify;">7 Key Metrics to Track to Measure The Success of Your Chatbot Integration</h2>When used correctly, chatbots can be a powerful business tool. But how do you know if your chatbot is actually working? Here are the key metrics you need to track:<ol><li style="text-align:justify;">Number of users: This is the first thing you should pay attention to, as it will indicate how many people are actually using your chatbot.</li><li style="text-align:justify;">Engagement rate: This metric will show users' involvement with a chatbot. Are they using it frequently? Are they sticking around for <a href="https://www.forbusiness.viber.com/en/blog/post/understanding-conversational-commerce/">long conversations</a>? What features are the most popular?</li><li style="text-align:justify;">Number of leads generated: This figure will give you an idea of how effectively your chatbot generates interest and drives conversions.</li><li style="text-align:justify;">Conversion rate: It measures how many of the leads generated by your virtual assistant convert into paying clients.</li><li style="text-align:justify;">Customer satisfaction will help understand how well your chatbot meets people's needs and expectations.</li><li style="text-align:justify;">ROI: This is one of the most vital metrics to track when measuring the success of your campaign. Keep track of the revenue generated by your virtual assistant to calculate your ROI.</li><li style="text-align:justify;">Bounce rate: This is the percentage of people who leave after interacting with your chatbot. A high bounce rate could indicate that the information provided by your chatbot is different from what people are actually looking for. It will help you make informed changes to the contents of the bot.</li></ol><h2 style="text-align:justify;">Chatbots: A Game Changer in the World of Marketing</h2>As artificial intelligence continues to evolve, chatbots are becoming increasingly sophisticated and are changing the marketing landscape as we know it. With the ability to carry out complex conversations and provide accurate results, they are becoming a valuable tool for companies of all types and sizes. As chatbots are more widely used, they will continue to change how businesses market themselves and interact with their customers, allowing companies to free up their employees to focus on other tasks and reach more clients 24/7.At Rakuten Viber, we believe that chatbots are the future of marketing and customer service. With the ability to provide a personalized experience at scale, chatbots offer immense potential for businesses to improve their customer relations and bottom line.&nbsp;Learn more about Rakuten Viber Chatbots and <a href="https://b2b.viber.com/viber-for-business-form">get started today</a>.

The Evolution of Chatbots

Chatbot KPIs, case studies, conversational commerce, and more to know about chatbots in 2023

The Evolution of Chatbots

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