CM.com is global leader in cloud software for conversational commerce

AI & Chatbots + Omnichannel platform for customer service in messengers

Leading omnichannel communication provider

End-to-end integrated software, internet, mobile and hardware solutions

Communicate with your clients via Viber Business Messages, SMS, E-mail, Chatbot and other channels.

Customized bot development and analytics tools

Optimizing communication channels, from businesses to customers

IMEDIA is operating in the field of providing value-added services on telecommunications platforms.

Omnichannel Messaging Platform for effective marketing communication

Connecting businesses with their customers on Viber, powering secure, private interactions 

Communications APIs, unified communications and contact centers

Providers of Cloud Communication Platforms (CPaaS) for Enterprises, OTT players & Telecom operators

Strengthen your position with Viber messaging for better business with your customers

CPaaS empowering businesses to communicate with customers using messaging, video and voice solutions

Making communications and communities for brands: B2C & D2C messaging, chatbots, campaigns

Creating chatbots that people actually love!

Software development company from UI/UX & Design to product development and IT consulting

Software development company specialising in web, mobile, chatbot and tech consulting

Designing and executing integrated digital, analytic and marketing solutions

Communication platform to keep in touch with your frontline employees

User-friendly chatbot builder for popular messengers, without programming knowledge

Custom chatbot developer with a focus on informative, communicative, awareness and E-commerce

Infobip is a global leader in omnichannel communication

Integrated solutions provider from advertising sales, marketing, branding to production

360 agency building Viber chatbot solutions

International messaging service provider for mobile operators and enterprises worldwide

Hybrid Chat, Conversational Marketing and Customer Automation

Grow your audience, engage your customers, automate your messages - across multiple channels

Platform to automate marketing, ecommerce, service operations and support in messengers

#1 Ukrainian Telecom Operator with over 25 million subscribers

Viber's #1 Business Messaging partner in the Philippines

Omnichannel solution provider in the Cloud Communications industry

Viber and SMS messaging service provider with web interface and via API

SMS Centre provides a professional omni-platform for business tasks

Omnichannel communication platform for modern businesses to delight customers

Οmni Channel Business Messaging Specialists of real-time, one-to-one & two-way communication

Providing mobile services to banks and financial institutions in Nepal

Optimised two-way communication between management and employees

Enterprise chatbot provider with high-end AI and cross-industry communication know-how

One of the biggest companies on the business communication market in Russia and CIS

We offer digital tools: SMS, OTT, Virtual PBX, CRM, AI BOT, Contact Center

A global cloud communications platform for all your mobile marketing needs

Next-gen CPaaS with Web & Cloud API services for marketing automation

Enterprise solutions platform for communications, payments, CRM and marketing

Leading Conversational AI and CX Automation Platform

Digital transformation and engagement services, AI chatbots, smart cities and fintech applications

Expert customer engagement and A2P mobile messaging solutions with over 20 years of experience

SparrowSMS: Leading Bulk SMS provider in Nepal and Global Enterprise Messaging

Multichannel messaging platform for successful business communication

Omnichannel platform for customer support teams

Removing communication complexities, so you can succeed.

Founded in 2006, Logate in Podgorica delivers IT solutions for telecoms and banks

Global communications platform for messaging, verification, and fraud prevention

We offer digital transformation services and global vendor software solutions

URBO is B2B SaaS company for the creative and recreational industries

Messente: Messaging partner for companies who want to send business-critical messages at scale

Omnichannel messaging provider for business communication

First in AI and c-commerce, we provide innovative messaging solutions

A holistic messaging and digital agency for messaging solutions

Largest A2P multi-channel messaging platform in the Philippines

SMSBAT is a group of companies that develops and implements modern digital marketing solutions

Communication platform helping brands build connected customer experiences.

Automate sales, marketing, and support with Terra's smart AI technology

A Leading telecom company, GSMA certified Voice carrier and SMS hub, MEF & ITU member

Omnichannel business messaging platform for marketing, sales & support

Multichannel messaging platform for business communication

Digital Solution Provider, Chatbot development and Customer support

Omnichannel platform with built-in phone, webchat, email, tickets, etc.

Creating OS and application software for business digitalization

Corporation in technology and international business, telecommunication and information solutions.

Different Solutions for different ways of communication

A leading service provider in Myanmar's TMT (Telecom, Media, and Technology) industry since 2003

Digital enabler, specialized in Chatbots, Messaging and Engagement

Omnichannel communication platform for business messaging globally

Operating globally through telecom partnerships, providing tailored messaging solutions and support

Expert in reaching, engaging, and retaining the right audience

Swift Technology specializes in Fintech, Vas SMS & custom software dev

Ommichannel platform to communicate worldwide

Seamlessly integrate GenAI agents and live support for superior CX

WayMore Marketing Intelligence Suite helps marketers achieve their goals.

Develop omni-channel messaging campaign through Viber, RCS, What's Up

The Globally Connected Customer Engagement Platform

We provide SMS A2P to Apac pacific region and fintech solution

Top 3 Mobile Marketing agency in Vietnam, offering fast, diverse solutions

Enable novel customer experiences with Generative AI chatbots

Build the future communication for global mobile operators and enterprises

Custom software solutions, staff augmentation, R&D and MVP development

klink.cloud is a leading omnichannel customer engagement platform provider

Smicos: AI-powered chatbot to boost sales, streamline management, and more.

Positive specializes in IT solutions, complex AI assistants, and chatbots

Nikita Mobile LLC is a leading mobile marketing and e-commerce company

Security has always been one of the top concerns in digital communications; the issue has hardly improved in recent years. In fact, viruses and malware are no longer the only such threat—a new type of scam is on the rise these days. Fraudsters pretend to represent well-known companies on popular digital platforms, such as social media and messengers, to gain and abuse the users’ trust. This malversation harms both the consumers and the company whose reputation is being misused this way. One way to safeguard your company’s public image and reap the benefits of messenger marketing is to represent yourself on the most popular platforms as an officially verified brand.&nbsp;If you're looking to prove that your account in a messenger is authentic, your first priority would be to create an official business account. This would offer your company a verified brand profile to use in client communication: for example, to update on the delivery status, provide customer support, and notify consumers about special offers or new product launches that they might find interesting.&nbsp;But are messengers secure enough to use for business messaging? We prepared some tips to prove that they are: here are some features that make messengers a safe and effective tool to use in your mobile marketing strategy.1. Official accounts are clearly marked. Many companies choose to create an official business account in social channels (for example, to <a href="https://www.forbusiness.viber.com/en/blog/post/how-to-open-a-viber-business-account/">open an official Viber business account</a>) to reassure their customers that they’re talking to the real brand—but it also makes it easier for businesses to communicate directly to their audience. After the account is verified, most messengers will provide some kind of mark or badge proving the account’s authenticity; in Viber such a verification mark comes in the form of “blue tick” next to the brand name in an official Viber business account. It enables the users to distinguish the real brands from fraudsters at a glance and thus helps the company build trust with its clients, so it has utility for both customers and companies.&nbsp;Viber takes issuing the official business accounts very seriously. Each application for the status is manually reviewed by our team, so only genuine brands pass the verification process and gain access to business messaging tools—and only after they’ve accepted Viber’s user privacy rules.<figure class="image"><img src="https://env-stage-hosting.s3.eu-central-1.amazonaws.com/Official_Viber_business_account_032953324f.png"><figcaption>Example of an official business account on Viber</figcaption></figure>2. Besides the verification marks, many companies have a completed business profile that helps to make the right impression; it can contain a logo, brief description, address, and phone number—Viber will state that it’s a “business account” right here under the company’s name and logo. Much like the verification marks, a business profile helps users determine that they are dealing with the real company and not fraudsters (who would be forced to use a regular user profile because they wouldn’t pass the verification process).&nbsp;As a company, you, too, benefit from setting up a Viber business account: not only does it protect your reputation by leaving no space for the “impersonators”, but it is also an excellent way to introduce yourself to the audience by adding a brief description of your services and making the profile part of your mobile marketing strategy.&nbsp;3. Messages not stored on servers. Messaging can even be more secure than email because the messages aren’t stored on the messaging provider’s servers. With email programs, your emails are stored on the provider’s servers, which could allow your email provider to let other companies read your emails in order to serve you with targeted ads. But a trustworthy messaging app like Viber involves no such potential invasions of privacy.&nbsp;4. Data protection. Authenticity aside, there’s always another concern with communication platforms, particularly for companies dealing with sensitive information (such as those in the financial sector and healthcare): are messengers secure enough to exchange confidential information? Whereas the gold standard of security in peer-to-peer communication is “end-to-end encryption”, business messaging requires what is called “encryption in transit”. We use encryption in transit when messages are sent not by an individual but through a brand’s platform, using Viber business API. As soon as the message is sent (it’s “in transit”), it is encrypted, and is only decrypted once it reaches the messaging app’s back-end system. The back end then encrypts the messages again before sending them back to the user or service.Encryption in transit provides an exceptionally high level of security for brands, so your company can rest assured your business <a href="https://www.forbusiness.viber.com/en/blog/post/how-brands-can-find-the-most-secure-messaging-app-for-business-use/">messages are safe from hackers, when using Viber</a> for Business.5. A proper introduction to the user sets the stage for building trust. Viber for Business has handy tools to not only prove you’re a real company but also strike the right tone at the start of your communication with a user. Viber employs a special Overlay for that: it accompanies your first message to customers and explains why they’ve received this message and who it is from. Overlay serves as an official introduction and helps with Viber marketing by signaling to the user that your message isn’t spam: companies utilizing overlay on Viber saw their block rates drop since people tend to feel positive about such explanations.&nbsp;Advantages of interacting with users via an official Viber business account go far beyond protection from scammers: there’s the option of integrating the account with your <a href="https://www.forbusiness.viber.com/en/blog/post/how-to-improve-your-customer-engagement-and-increase-sales-with-personalized-messages/">CRM- or CDP-system to personalize customer communications</a>, real-time analytics, interactive messages and real, two-way conversations, reasonable pricing, and other messenger marketing <a href="https://www.forbusiness.viber.com/en/blog/post/new-viber-business-features-to-help-brands-succeed-in-2022/">tools and features</a>. Whatever your priorities for the messenger marketing strategy may be, an official Viber business account <a href="https://www.forbusiness.viber.com/en/blog/post/top-benefits-of-viber-business-messages/">benefits both you and your clients</a>.Still have questions about the messaging app security and Viber for Business? Don’t hesitate to <a href="mailto:messaging@forbusiness.viber.com">reach out</a>, we are here to help.

Why are official accounts in messengers so important for your company's reputation?

Поделиться

Похожие статьи