Our Telecom Services Senior Director Matan Barth and Senior Partnerships Account Director Noa Bar Shay hosted "The role of OTTs in current Telecom Industry trends" at GSMA's recent WAS#13 event.They were joined by Zvika Caspy (Telecom Italia Sparkle), Dan Richards (Messagebird) and Krešo Žmak (Infobip).&nbsp;Key talking points:<ul><li>SMS A2P Industry trends and how Rakuten Viber has evolved from an OTP sender to an SMS A2P Hub Service provider</li><li>International voice industry trends and the shift of focus of Rakuten Viber from retail offering only to both retail and wholesale services with its International Voice Hub</li><li>How OTTs have changed the business to/from consumer messaging communication by introducing a new engaging way to communicate on the app and the benefits of Rakuten Viber’s Business Messages solution</li><li>How Rakuten Viber continues to innovate and lead the market with its new Business Calls (beta) offering. The Business Calls solution allows businesses and consumers to make voice conversations on the Rakuten Viber app in addition to messages.</li></ul>You can watch back the webinar in full, below.<figure class="media"><oembed url="https://youtu.be/4KWpuza-mp4"></oembed></figure>

Event recap: GSMA WAS#13

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