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As the second half of the year kicks off, so does the busiest season for customer engagement: back-to-school campaigns, Black Friday, and the holiday shopping rush are just around the corner.<a target="_blank" rel="noopener noreferrer" href="https://www.forbusiness.viber.com/en/blog/post/viber-business-messages-updates-may-2026/">Earlier this year</a>, we focused on strengthening the foundation of your customer communications, including the launch of Transactional Message Templates (now mandatory for all transactional traffic as of July 15th) for more secure, scalable messaging.Now, we're shifting focus to helping you build richer, more engaging customer experiences.Here's what's new this month:<ul><li>Simplified template management: search by name for faster, easier template handling</li><li>Richer content delivery: support for GIFs and new image ratios</li><li>Better conversations: increased character limit for Quick Replies and Custom URLs for buttons and images</li><li>Enhanced user experience: in-message Translation, Tap &amp; Copy, and OTP Auto-copy</li></ul>Read on to learn more and see all the details for these new features in our <a target="_blank" rel="noopener noreferrer" href="http://vb.me/Business-Messages-API">API documentation</a>.<figure class="media"><oembed url="https://www.youtube.com/watch?v=2zNSRNKkiyw"></oembed></figure><h2>Simplified Templates management</h2>Find transactional templates fasterWith <a target="_blank" rel="noopener noreferrer" href="https://www.forbusiness.viber.com/en/blog/post/transactional-message-templates/">Transactional Message Templates</a> now mandatory as of July 15, 2026, managing them at scale matters more than ever.You can now search approved templates by name on Business Messages Partner Portal (CAMP), making it faster to manage templates so you can spend less time searching and more time delivering messages that matter.<h2>Richer content</h2><h3>Bring campaigns to life with GIFs</h3>Animated content is one of the best ways to capture attention, which is why Business Messages now support GIFs!Any message format that supports images now supports GIFs as well, (excluding Viber Carousel Messages), giving brands another way to make campaigns more dynamic and engaging.Whether you're announcing a seasonal promotion, launching a new product, or celebrating a milestone, GIFs help your messages stand out.<video class="video" controls="" width="500px">
 <source src="https://env-stage-hosting.s3.eu-central-1.amazonaws.com/Viber_Business_Messages_GIF_announcement_Aug_2026_3cabab360d.mp4" type="video/mp4">
 </video><h3>More image formats, more creative freedom</h3>Today's marketing creatives are built for multiple channels, and that means supporting a range of image formats too.In addition to the existing square (1:1) format, Viber Business Messages now support:<ul><li>Portrait (9:16): ideal for mobile-first experiences</li><li>Landscape (16:9): perfect for banners and wide-format visuals</li></ul>These new aspect ratios are supported across all image-enabled Business Message types (7, 107, 8, 108, 207, 307, 208, 210), letting you reuse existing campaign assets without additional redesign. <img src="https://env-stage-hosting.s3.eu-central-1.amazonaws.com/1920x1080_a59b4a33a1.png" alt="1920x1080.png" srcset="https://env-stage-hosting.s3.eu-central-1.amazonaws.com/thumbnail_1920x1080_a59b4a33a1.png 245w,https://env-stage-hosting.s3.eu-central-1.amazonaws.com/small_1920x1080_a59b4a33a1.png 500w,https://env-stage-hosting.s3.eu-central-1.amazonaws.com/medium_1920x1080_a59b4a33a1.png 750w,https://env-stage-hosting.s3.eu-central-1.amazonaws.com/large_1920x1080_a59b4a33a1.png 1000w," sizes="100vw" width="1920" height="1080">NOTE: This feature will be released in August 2026.<h2>Better conversations</h2><h3>More flexible Quick Reply Messages</h3>Quick Reply Messages (formerly Viber List Messages) make conversations faster and more intuitive by letting customers choose from up to 10 predefined responses.To make conversational journeys even more flexible, we've increased the maximum text length for Quick Reply options from 80 to 1,000 characters.This gives businesses more room to add context, guide customers through more complex journeys, and create smoother conversational experiences.<h3>Custom Image and Button URLs Now Available</h3>Customers interact with your messages in different ways, depending on where they are in their journey. Some want to learn more and explore product details, while others are ready to take action and make a purchase.Businesses can now assign different destination URLs to images and buttons in selected Business Message types. This allows you to create customer journeys based on user intent:<ul><li>Image click: Direct customers to a product or information page to learn more.</li><li>Button click: Send high-intent users directly to checkout, registration, or another key action.</li></ul>By tailoring URLs to customer intent, you can create shorter conversion paths, gain deeper insights into campaign performance, and optimize your messaging strategy based on what drives the best results.<h2>Better user experience</h2><h3>Automatic in-app message translation</h3>Viber is available in 190 countries and supports 44 languages, making it one of the world's most global messaging platforms.To help businesses communicate more effectively with international audiences, users can now automatically translate Business Message content directly within the Viber app – leading to more accessible and personalized experiences, regardless of language.<h3>Recent enhancements you may have missed</h3>As you prepare your H2 campaigns, make sure you're also taking full advantage of these <a target="_blank" rel="noopener noreferrer" href="https://www.forbusiness.viber.com/en/blog/post/viber-business-messages-updates-may-2026/">recently released features</a>:<ul><li>Tap &amp; Copy: Customers can instantly copy coupon and voucher codes, tracking numbers, or other message content with a single tap, creating a smoother path to purchase.</li><li>OTP Auto-copy: Businesses sending one-time passwords through Viber can now offer an even faster authentication experience. OTP codes are automatically copied on Android devices, while iOS (26+) supports this functionality natively.</li></ul><h2>Stay tuned for more updates</h2>We'll be sharing more updates on our latest features and improvements in the coming months. Follow along so you don’t miss out.If you have any questions, feel free to reach out to your dedicated Account Manager.

New improvements to help you get ready for the upcoming shopping season. Learn more!

[August 2026] Viber Business Messages Updates

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