<h1>September 15, 2026</h1><h2>Introducing Two-Factor Authentication (2FA) on Business Messages Partner portal</h2>Mandatory from Monday, October 19th 2026.We’re introducing Two-Factor Authentication (2FA) as an additional layer of security for the Business Messages Partner Portal.2FA helps protect your account from unauthorized access. Even if your password is compromised, a one-time verification code is required to log in. The code will be sent to your designated business email address and will be valid for 10 minutes.<figure class="image"><img style="aspect-ratio:1553/875;" src="https://env-stage-hosting.s3.eu-central-1.amazonaws.com/Business_Portal_2_FA_Screenshot_3_c58deef601.png" alt="BusinessPortal_2FA Screenshot_3.png" srcset="https://env-stage-hosting.s3.eu-central-1.amazonaws.com/thumbnail_Business_Portal_2_FA_Screenshot_3_c58deef601.png 245w,https://env-stage-hosting.s3.eu-central-1.amazonaws.com/small_Business_Portal_2_FA_Screenshot_3_c58deef601.png 500w,https://env-stage-hosting.s3.eu-central-1.amazonaws.com/medium_Business_Portal_2_FA_Screenshot_3_c58deef601.png 750w,https://env-stage-hosting.s3.eu-central-1.amazonaws.com/large_Business_Portal_2_FA_Screenshot_3_c58deef601.png 1000w," sizes="100vw" width="1553" height="875"></figure><img src="https://env-stage-hosting.s3.eu-central-1.amazonaws.com/Business_Portal_2_FA_Screenshot_01_9464c6ea20.png" alt="BusinessPortal_2FA Screenshot_01.png" srcset="https://env-stage-hosting.s3.eu-central-1.amazonaws.com/thumbnail_Business_Portal_2_FA_Screenshot_01_9464c6ea20.png 245w,https://env-stage-hosting.s3.eu-central-1.amazonaws.com/small_Business_Portal_2_FA_Screenshot_01_9464c6ea20.png 500w,https://env-stage-hosting.s3.eu-central-1.amazonaws.com/medium_Business_Portal_2_FA_Screenshot_01_9464c6ea20.png 750w,https://env-stage-hosting.s3.eu-central-1.amazonaws.com/large_Business_Portal_2_FA_Screenshot_01_9464c6ea20.png 1000w," sizes="100vw" width="1600" height="847">What do you need to do?2FA will become mandatory for all Business Messages Partner Portal users on October 19, 2026.To ensure uninterrupted access to your Partner account, please make sure your designated business email address is up to date and accessible to all users of your Business Messages Partner Portal account.<h2>(Coming soon) Cancel Pending Activation or Deactivation Requests</h2>You can now cancel a pending account activation or deactivation request directly in the Business Messages Partner Portal.Previously, once a request was submitted, you had to wait for it to be processed or contact Support to make changes. With this update, you have more flexibility and self-service control to manage requests before they are finalized.If a request was submitted by mistake or your business needs change, you can now instantly cancel the pending request yourself, &nbsp;no need to contact Rakuten Viber Support team. &nbsp;

Latest updates related to our Partner Portal.

Viber Business Messages: Partner Portal Updates

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In the world of global logistics, the "Last Mile" has always been the most expensive, complex, and experience-defining part of the journey.&nbsp;For decades, the industry relied on fragmented systems consisting of paper manifests, SMS alerts, and manual phone calls, to bridge the gap between a warehouse and a customer’s front door. But as we move through 2026, a fundamental shift is occurring.According to <a target="_blank" rel="noopener noreferrer" href="https://b2b.viber.com/simplifying-messaging-for-smarter-customer-growth">our recent survey</a> conducted in collaboration with Omdia, logistics has officially entered the era of predictive visibility. Messaging is no longer just a way to send a tracking number; it has become the primary interface through which supply chains are managed, drivers are coordinated, and customer trust is won or lost.Read on to learn the latest trends shaping the industry and what you should implement today to stay relevant tomorrow.<h2>Moving beyond track and trace</h2>For the modern logistics provider, digital communication is an operational necessity. Our survey data reveals that logistics firms are now using messaging platforms to activate high-value touchpoints that were previously trapped in slow, manual workflows.Currently, 61% of logistics providers prioritize transactional notifications, such as order updates and shipping alerts that keep customers informed. Promotional campaigns and offers follow closely at 57%, and customer surveys and feedback collection rank third at 49%. Rounding out the top four, appointment and reminder notifications, such as delivery windows or terminal slots, reach 45% adoption.<figure class="image"><img style="aspect-ratio:1600/953;" src="https://env-stage-hosting.s3.eu-central-1.amazonaws.com/Logistics_Trends_Top_4_Messaging_Use_Cases_44dae589ff.png" alt="Logistics Trends_Top 4 Messaging Use Cases.png" srcset="https://env-stage-hosting.s3.eu-central-1.amazonaws.com/thumbnail_Logistics_Trends_Top_4_Messaging_Use_Cases_44dae589ff.png 245w,https://env-stage-hosting.s3.eu-central-1.amazonaws.com/small_Logistics_Trends_Top_4_Messaging_Use_Cases_44dae589ff.png 500w,https://env-stage-hosting.s3.eu-central-1.amazonaws.com/medium_Logistics_Trends_Top_4_Messaging_Use_Cases_44dae589ff.png 750w,https://env-stage-hosting.s3.eu-central-1.amazonaws.com/large_Logistics_Trends_Top_4_Messaging_Use_Cases_44dae589ff.png 1000w," sizes="100vw" width="1600" height="953"><figcaption>Top 4 messaging use cases for logistics companies Source: Omdia, commissioned by Rakuten Viber (2026)</figcaption></figure>By moving these interactions into a <a target="_blank" rel="noopener noreferrer" href="https://www.forbusiness.viber.com/en/blog/post/why-brands-need-to-embrace-super-apps/">rich messaging environment</a> (like Rakuten Viber or WhatsApp), companies aren't just sending information; they are enabling action. A customer can now reschedule a delivery or provide gate-access instructions with a single tap, reducing "failed delivery" costs significantly.<h2>Financing the digital supply chain</h2>The logistics industry is backing its digital ambitions with strategic technology upgrades. Predictive Visibility has emerged as a top capability priority: 73.5% of logistics and transportation organizations are already using or planning immediate investments into AI-powered predictive analytics and predictive message engagement over the next 12 to 18 months.In a global economy prone to sudden shocks, from weather events to geopolitical shifts, firms are moving toward proactive frameworks. Instead of just reacting to a disruption after it happens, companies are investing in data-driven messaging platforms that can forecast a delay before it happens and automatically communicate solutions to stakeholders.The impact is measurable in how logistics organizations plan to prove it. When asked which KPIs they will prioritize to evaluate the success of their messaging investments, four measures rise to the top: direct revenue generation (51.0%), customer satisfaction scores (42.9%), operational cost savings (34.7%), &nbsp;and overall bottom-line ROI (34.7%).<figure class="image"><img style="aspect-ratio:1080/688;" src="https://env-stage-hosting.s3.eu-central-1.amazonaws.com/Logistics_trends_Blog_Graphic_Top_KP_Is_to_measure_messaging_success_edb8f15826.png" alt="Logistics trends_Blog Graphic_Top KPIs to measure messaging success.png" srcset="https://env-stage-hosting.s3.eu-central-1.amazonaws.com/thumbnail_Logistics_trends_Blog_Graphic_Top_KP_Is_to_measure_messaging_success_edb8f15826.png 245w,https://env-stage-hosting.s3.eu-central-1.amazonaws.com/small_Logistics_trends_Blog_Graphic_Top_KP_Is_to_measure_messaging_success_edb8f15826.png 500w,https://env-stage-hosting.s3.eu-central-1.amazonaws.com/medium_Logistics_trends_Blog_Graphic_Top_KP_Is_to_measure_messaging_success_edb8f15826.png 750w,https://env-stage-hosting.s3.eu-central-1.amazonaws.com/large_Logistics_trends_Blog_Graphic_Top_KP_Is_to_measure_messaging_success_edb8f15826.png 1000w," sizes="100vw" width="1080" height="688"><figcaption>Top KPIs logistics firms use to measure messaging success Source: Omdia, commissioned by Rakuten Viber (2026)</figcaption></figure><h2>The danger of inconsistent experiences</h2>Despite the massive investment, fragmentation remains a significant hurdle. As logistics firms rushed to adopt new tools, many ended up with a "patchwork" of systems. One team manages driver SMS, another handles customer WhatsApp inquiries, and a third manages the web tracking portal.&nbsp;Now, 33% of businesses report inconsistent experiences across these channels, where a customer might get a "Delivered" alert via SMS while the web portal still says "In Transit."In an industry where precision is the product, these inconsistencies negatively impact customer trust. 14% of logistics businesses cite tool &amp; data silos or poor hand-offs across teams as a top customer engagement challenge – exactly the kind of disorganization that erodes trust when a delivery issue needs solving. Which brings us back to the basics of adding messaging to your communications mix: more channels are not better if they aren't talking to each other.<h2>From predictive to "agentic" AI</h2>To solve the fragmentation and scale challenges, logistics is moving toward a more advanced form of AI. We are shifting from "Predictive AI" (which tells you something might be late) to "Agentic AI" (which takes the steps to fix it).<ul><li>WISMO (“Where is my order?”) automation: Approximately 82% of firms are deploying AI-powered assistants to handle the "Where Is My Order?" queries that typically clog up contact centers.</li><li>Driver coordination: New "voice-to-messaging" AI tools are allowing drivers to remain hands-free and safe while updating their status or reporting compliance issues via messaging apps.</li><li>Predictive engagement: 73.5% of organizations are leveraging AI to time notifications perfectly. Instead of a generic "Your package is coming today," AI analyzes traffic and route data to send a "We are 10 minutes away" message, ensuring the customer is ready and reducing dwell time.</li></ul><h2>The cybersecurity gap</h2>One concerning data point from the research is a lack of focus on security. While visibility and AI are top of mind, only 12% of third-party logistics (3PL) providers identify cybersecurity and compliance as a top priority.As logistics systems become more interconnected through APIs and messaging integrations, they become more vulnerable. High-value cargo data, customer addresses, and driver identities are now flowing through messaging threads.&nbsp;For the logistics leaders of 2026, security can no longer be a back-office afterthought; it must be a core part of the messaging strategy. This is a primary driver behind the trend of consolidation, with 49% of businesses aiming to move their disparate channels onto a single, secure, and governed platform.<figure class="image"><img style="aspect-ratio:1729/902;" src="https://env-stage-hosting.s3.eu-central-1.amazonaws.com/Logistics_Trends_Security_Stat_Callouts_0a9a2abfcd.png" alt="Logistics_Trends_Security_Stat_Callouts.png" srcset="https://env-stage-hosting.s3.eu-central-1.amazonaws.com/thumbnail_Logistics_Trends_Security_Stat_Callouts_0a9a2abfcd.png 245w,https://env-stage-hosting.s3.eu-central-1.amazonaws.com/small_Logistics_Trends_Security_Stat_Callouts_0a9a2abfcd.png 500w,https://env-stage-hosting.s3.eu-central-1.amazonaws.com/medium_Logistics_Trends_Security_Stat_Callouts_0a9a2abfcd.png 750w,https://env-stage-hosting.s3.eu-central-1.amazonaws.com/large_Logistics_Trends_Security_Stat_Callouts_0a9a2abfcd.png 1000w," sizes="100vw" width="1729" height="902"></figure><h2>How to get logistics right in 2026 and beyond</h2>The logistics industry has always been about moving things from Point A to Point B. But in 2026, success will stem from the clearest communication, not the shortest delivery time.To stand out from the rest, logistics brands must:<ul><li>Consolidate: Eliminate the "confusing experience" by bringing all communication onto a single, unified platform.</li><li>Integrate: Connect messaging directly to the CRM and the Transportation Management System (TMS) to ensure every alert is backed by real-time data.</li><li>Automate: Use AI to handle routine WISMO queries and route optimizations, freeing up human agents for complex problem-solving.</li><li>Secure: Prioritize verified business profiles and encrypted messaging to protect the integrity of the supply chain.</li></ul>Treating messaging as a governed, intelligence-driven platform will be a key growth driver for logistics companies over the next few years.Ready to upgrade your delivery experience? <a target="_blank" rel="noopener noreferrer" href="http://orbusiness.viber.com/en/blog/#form_f2068195-d9a1-43a2-bd10-e4a6372fbec7">Talk to us!</a><h2>Unlock smarter customer messaging strategies</h2>Find out how 271 enterprise executives across retail, banking, logistics, and more, are moving beyond fragmented customer communication to a simplified business messaging journey, based on our 2025 study conducted with Omdia: <a target="_blank" rel="noopener noreferrer" href="https://b2b.viber.com/simplifying-messaging-for-smarter-customer-growth">Download the ebook to learn more</a>.<a target="_blank" rel="noopener noreferrer" href="https://b2b.viber.com/simplifying-messaging-for-smarter-customer-growth"><img src="https://env-stage-hosting.s3.eu-central-1.amazonaws.com/1200_627_1_fa1e3ace5a.png" alt="1200_627 1.png" srcset="https://env-stage-hosting.s3.eu-central-1.amazonaws.com/thumbnail_1200_627_1_fa1e3ace5a.png 245w,https://env-stage-hosting.s3.eu-central-1.amazonaws.com/small_1200_627_1_fa1e3ace5a.png 500w,https://env-stage-hosting.s3.eu-central-1.amazonaws.com/medium_1200_627_1_fa1e3ace5a.png 750w,https://env-stage-hosting.s3.eu-central-1.amazonaws.com/large_1200_627_1_fa1e3ace5a.png 1000w," sizes="100vw" width="1200" height="627"></a> &nbsp;

Messaging has become the new operational backbone of the supply chain, helping firms move from track and trace to predicitve visibility. Learn more!

Messaging Trends in Logistics

Find out how messaging is transforming the logistics industry based on our 2026 study with Omdia.

How messaging has become the new operational backbone of the supply chain

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As the second half of the year kicks off, so does the busiest season for customer engagement: back-to-school campaigns, Black Friday, and the holiday shopping rush are just around the corner.<a target="_blank" rel="noopener noreferrer" href="https://www.forbusiness.viber.com/en/blog/post/viber-business-messages-updates-may-2026/">Earlier this year</a>, we focused on strengthening the foundation of your customer communications, including the launch of Transactional Message Templates (now mandatory for all transactional traffic as of July 15th) for more secure, scalable messaging.Now, we're shifting focus to helping you build richer, more engaging customer experiences.Here's what's new this month:<ul><li>Simplified template management: search by name for faster, easier template handling</li><li>Richer content delivery: support for GIFs and new image ratios</li><li>Better conversations: increased character limit for Quick Replies and Custom URLs for buttons and images</li><li>Enhanced user experience: in-message Translation, Tap &amp; Copy, and OTP Auto-copy</li></ul>Read on to learn more and see all the details for these new features in our <a target="_blank" rel="noopener noreferrer" href="http://vb.me/Business-Messages-API">API documentation</a>.<figure class="media"><oembed url="https://www.youtube.com/watch?v=2zNSRNKkiyw"></oembed></figure><h2>Simplified Templates management</h2>Find transactional templates fasterWith <a target="_blank" rel="noopener noreferrer" href="https://www.forbusiness.viber.com/en/blog/post/transactional-message-templates/">Transactional Message Templates</a> now mandatory as of July 15, 2026, managing them at scale matters more than ever.You can now search approved templates by name on Business Messages Partner Portal (CAMP), making it faster to manage templates so you can spend less time searching and more time delivering messages that matter.<h2>Richer content</h2><h3>Bring campaigns to life with GIFs</h3>Animated content is one of the best ways to capture attention, which is why Business Messages now support GIFs!Any message format that supports images now supports GIFs as well, (excluding Viber Carousel Messages), giving brands another way to make campaigns more dynamic and engaging.Whether you're announcing a seasonal promotion, launching a new product, or celebrating a milestone, GIFs help your messages stand out.<video class="video" controls="" width="500px">
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 </video><h3>More image formats, more creative freedom</h3>Today's marketing creatives are built for multiple channels, and that means supporting a range of image formats too.In addition to the existing square (1:1) format, Viber Business Messages now support:<ul><li>Portrait (9:16): ideal for mobile-first experiences</li><li>Landscape (16:9): perfect for banners and wide-format visuals</li></ul>These new aspect ratios are supported across all image-enabled Business Message types (7, 107, 8, 108, 207, 307, 208, 210), letting you reuse existing campaign assets without additional redesign. <img src="https://env-stage-hosting.s3.eu-central-1.amazonaws.com/1920x1080_a59b4a33a1.png" alt="1920x1080.png" srcset="https://env-stage-hosting.s3.eu-central-1.amazonaws.com/thumbnail_1920x1080_a59b4a33a1.png 245w,https://env-stage-hosting.s3.eu-central-1.amazonaws.com/small_1920x1080_a59b4a33a1.png 500w,https://env-stage-hosting.s3.eu-central-1.amazonaws.com/medium_1920x1080_a59b4a33a1.png 750w,https://env-stage-hosting.s3.eu-central-1.amazonaws.com/large_1920x1080_a59b4a33a1.png 1000w," sizes="100vw" width="1920" height="1080">NOTE: This feature will be released in August 2026.<h2>Better conversations</h2><h3>More flexible Quick Reply Messages</h3>Quick Reply Messages (formerly Viber List Messages) make conversations faster and more intuitive by letting customers choose from up to 10 predefined responses.To make conversational journeys even more flexible, we've increased the maximum text length for Quick Reply options from 80 to 1,000 characters.This gives businesses more room to add context, guide customers through more complex journeys, and create smoother conversational experiences.<h3>Custom Image and Button URLs Now Available</h3>Customers interact with your messages in different ways, depending on where they are in their journey. Some want to learn more and explore product details, while others are ready to take action and make a purchase.Businesses can now assign different destination URLs to images and buttons in selected Business Message types. This allows you to create customer journeys based on user intent:<ul><li>Image click: Direct customers to a product or information page to learn more.</li><li>Button click: Send high-intent users directly to checkout, registration, or another key action.</li></ul>By tailoring URLs to customer intent, you can create shorter conversion paths, gain deeper insights into campaign performance, and optimize your messaging strategy based on what drives the best results.<h2>Better user experience</h2><h3>Automatic in-app message translation</h3>Viber is available in 190 countries and supports 44 languages, making it one of the world's most global messaging platforms.To help businesses communicate more effectively with international audiences, users can now automatically translate Business Message content directly within the Viber app – leading to more accessible and personalized experiences, regardless of language.<h3>Recent enhancements you may have missed</h3>As you prepare your H2 campaigns, make sure you're also taking full advantage of these <a target="_blank" rel="noopener noreferrer" href="https://www.forbusiness.viber.com/en/blog/post/viber-business-messages-updates-may-2026/">recently released features</a>:<ul><li>Tap &amp; Copy: Customers can instantly copy coupon and voucher codes, tracking numbers, or other message content with a single tap, creating a smoother path to purchase.</li><li>OTP Auto-copy: Businesses sending one-time passwords through Viber can now offer an even faster authentication experience. OTP codes are automatically copied on Android devices, while iOS (26+) supports this functionality natively.</li></ul><h2>Stay tuned for more updates</h2>We'll be sharing more updates on our latest features and improvements in the coming months. Follow along so you don’t miss out.If you have any questions, feel free to reach out to your dedicated Account Manager.

New improvements to help you get ready for the upcoming shopping season. Learn more!

Viber Business Messages Updates: August 2026

New improvements to help you get ready for the upcoming shopping season.

[August 2026] Viber Business Messages Updates

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Most businesses advertise only when they have something big to announce: a product launch, a holiday sale, a grand opening. The rest of the year, they go quiet.The most successful businesses do the opposite. They find reasons to stay visible all year long.Marketing isn't just Black Friday, Christmas, and the occasional product launch. It's dozens of moments, scattered across every month, each one a reason to reach the people who matter to your business.Read on to learn about the different ways you can advertise your brand all year long, and how <a target="_blank" rel="noopener noreferrer" href="https://www.forbusiness.viber.com/en/ads-manager/">Viber Ads Manager</a> can help make always-on campaigns easy, not exhausting.<blockquote><a target="_blank" rel="noopener noreferrer" href="https://b2b.viber.com/viber-ads-manager-campaign-playbook">Download the full playbook</a> with 5 ready-to-launch Viber ad campaign ideas</blockquote><h2>Great marketing isn't one campaign</h2>One of the biggest misconceptions in marketing is that every campaign needs to be a major event with a big budget, idea, or reveal.In reality, the brands that stay top of mind aren't the ones with the flashiest launch. They're the ones who never really disappear. They keep showing up between the big moments, with campaigns that simply reflect what's happening in their business right now.A local restaurant doesn't need to wait for Valentine's Day to advertise. A new seasonal menu, live music on the weekend, or a lunch special are all reasons to reach customers.Similarly, a retailer doesn't need to save their entire budget for Black Friday. New arrivals, a limited-time offer, or a change of season can all become campaigns that keep the brand relevant throughout the year.Once you start looking for marketing moments instead of "big campaign ideas," advertising stops being an occasional event and becomes part of how you run your business.<h3>What counts as a “moment”?</h3>If something is new, changing, or time-sensitive in your business, it's a moment worth advertising:<ul><li>Something new like a product, a service, a location, a menu item, or a feature update</li><li>Something seasonal such as a holiday, change of season, back-to-school rush, or summer sale</li><li>Something ongoing including a loyalty program or weekly special</li><li>Something you want people to know about, for example, a milestone, partnership, rebrand, or an award</li></ul>None of these need to be a "campaign" in the traditional sense. They just need small captures of attention, and a way to reach the right people at the right time.Why this works better today than it used toPart of why "always-on" marketing makes more sense now is how people actually spend their time. Consumers move seamlessly between social media, search, online stores, and messaging apps, which makes attention harder to earn on any single channel than it used to be. A one-off, high-production campaign on one platform just doesn't carry the way it once did.Successful campaigns today reach people across the platforms they already use every day.That's part of what makes <a target="_blank" rel="noopener noreferrer" href="https://www.forbusiness.viber.com/en/blog/post/why-brands-need-to-embrace-super-apps/">messaging apps</a> such a natural fit for year-round marketing. People open them multiple times a day, not to browse or scroll, but to communicate, make plans, and stay informed inside an environment built on trust and familiarity. That's a fundamentally different kind of attention than a feed you're passively swiping through. For a business, it means the chance to reach genuinely engaged audiences in a space that already has a place in their daily routine.It's also a much lower barrier to actually doing this kind of frequent, moment-based advertising. A platform like <a target="_blank" rel="noopener noreferrer" href="https://viber.adslot.com">Viber Ads Manager</a> is built as a self-serve, all-in-one tool that doesn’t require a big production budget or a media-buying team to launch a campaign around this week's promotion. That's the kind of flexibility that enables you to launch something small, targeted, and quick, as often as your business gives you a reason to.<h2>Five ways to put your brand in front of your audience throughout the year</h2>Not every moment calls for the same approach. A launch needs urgency and visibility. A loyalty push needs consistency. Matching your campaign type to the moment is what keeps advertising feeling relevant instead of repetitive, and it's also how Viber Ads Manager is organized, so you're never starting from a blank page. Broadly, most marketing moments fall into one of five categories:<h3>1. Building awareness</h3>Use this when you want the right people to know who you are before you ask them to act — entering a new market, building consideration ahead of a bigger push, or increasing your share of voice against competitors. It's the steady layer that makes every other campaign work better, since you're not introducing your brand and asking for a sale in the same breath.How to set it up:<ul><li>Package: <a target="_blank" rel="noopener noreferrer" href="https://env-stage-hosting.s3.eu-central-1.amazonaws.com/Rakuten_Viber_Ads_Manager_Ads_specifications_2025_99556d4b41.pdf">Display Reach</a> to maximize visibility across Viber's premium inventory, or Video Pulse if your story leans more emotional or benefits from motion.</li><li>Targeting &amp; timing: Start broad (location, age, relevant interests), narrow as you see performance, and run consistently over several days or weeks ahead of a bigger campaign moment.</li><li>Creative: One clear message, a strong visual, and copy that scans in a second. Use a simple CTA like Learn More, and don't assume people already know your brand — that's the whole point of this campaign.</li></ul><figure class="image"><img style="aspect-ratio:2400/1254;" src="https://env-stage-hosting.s3.eu-central-1.amazonaws.com/In_Blog_graphics_1_6ec2d24404.png" alt="In Blog graphics_1.png" srcset="https://env-stage-hosting.s3.eu-central-1.amazonaws.com/thumbnail_In_Blog_graphics_1_6ec2d24404.png 245w,https://env-stage-hosting.s3.eu-central-1.amazonaws.com/small_In_Blog_graphics_1_6ec2d24404.png 500w,https://env-stage-hosting.s3.eu-central-1.amazonaws.com/medium_In_Blog_graphics_1_6ec2d24404.png 750w,https://env-stage-hosting.s3.eu-central-1.amazonaws.com/large_In_Blog_graphics_1_6ec2d24404.png 1000w," sizes="100vw" width="2400" height="1254"><figcaption>Details of a brand awareness ad campaign on Viber</figcaption></figure><h3>2. Launching something new</h3>This is the moment for a new product, service, store, feature update, rebrand, or milestone worth celebrating. The goal is to build anticipation and give people a reason to act right away.How to set it up:<ul><li>Package: Video Pulse as your primary package since it pairs premium video placements with high visibility, better suited to launch energy than a static banner. Then layer in Display Reach for extra coverage.</li><li>Targeting &amp; timing: Target existing customers, new markets you're expanding into, and relevant interests. Front-load budget in the first few days when curiosity is highest, then sustain visibility for at least two weeks post-launch.</li><li>Creative: Lead with what's new, not your brand history. State the customer benefit clearly and close with a strong CTA like Learn More, Shop Now, or Visit Us. Skip generic headlines and save the product details for the landing page.</li></ul><figure class="image"><img style="aspect-ratio:2400/1254;" src="https://env-stage-hosting.s3.eu-central-1.amazonaws.com/In_Blog_graphics_2_6d674e6bcf.png" alt="In Blog graphics_2.png" srcset="https://env-stage-hosting.s3.eu-central-1.amazonaws.com/thumbnail_In_Blog_graphics_2_6d674e6bcf.png 245w,https://env-stage-hosting.s3.eu-central-1.amazonaws.com/small_In_Blog_graphics_2_6d674e6bcf.png 500w,https://env-stage-hosting.s3.eu-central-1.amazonaws.com/medium_In_Blog_graphics_2_6d674e6bcf.png 750w,https://env-stage-hosting.s3.eu-central-1.amazonaws.com/large_In_Blog_graphics_2_6d674e6bcf.png 1000w," sizes="100vw" width="2400" height="1254"><figcaption>Details of a launch ad campaign on Viber</figcaption></figure><h3>3. Driving seasonal and promotional sales</h3>This is your highest-intent moment type: holidays, Black Friday, flash sales, limited-time discounts. People are already primed to buy so the job of the campaign is timing and urgency.How to set it up:<ul><li>Package: Daily Essentials, built for recurring promotions and always-on visibility, which is a natural fit when you're running several offers back to back. You can also layer in Display Reach for major retail events where you want maximum coverage.</li><li>Targeting &amp; timing: Target by relevant interest or by region around participating stores. Start a few days before the promotion, increase spend on peak shopping days, and run through the full offer window.</li><li>Creative: State the offer clearly and lead with the price or discount. Urgency language like Ends Sunday or Limited Time earns its place here more than anywhere else, and your CTA should be big and bold. Avoid burying the offer details, overcomplicating the message, or running a promotion without a visible end date.</li></ul><figure class="image"><img style="aspect-ratio:2400/1254;" src="https://env-stage-hosting.s3.eu-central-1.amazonaws.com/In_Blog_graphics_3_60379c02b9.png" alt="In Blog graphics_3.png" srcset="https://env-stage-hosting.s3.eu-central-1.amazonaws.com/thumbnail_In_Blog_graphics_3_60379c02b9.png 245w,https://env-stage-hosting.s3.eu-central-1.amazonaws.com/small_In_Blog_graphics_3_60379c02b9.png 500w,https://env-stage-hosting.s3.eu-central-1.amazonaws.com/medium_In_Blog_graphics_3_60379c02b9.png 750w,https://env-stage-hosting.s3.eu-central-1.amazonaws.com/large_In_Blog_graphics_3_60379c02b9.png 1000w," sizes="100vw" width="2400" height="1254"><figcaption>Details of a promotional ad campaign on Viber</figcaption></figure><h3>4. Acquiring new customers</h3>This is about turning interested strangers into qualified prospects through lead generation, website traffic, free trial sign-ups, or newsletter growth. Unlike a launch or a sale, this type of campaign works best running continuously in the background.How to set it up:<ul><li>Package: Business Exclusive, built specifically for engagement and getting people to click, visit, or fill out a form. Expand with Daily Essentials if you want a broader, more continuous acquisition push.</li><li>Targeting &amp; timing: Target based on your ideal customer profile, and run it alongside your other marketing initiatives rather than in a defined burst, with budget optimized against your expected cost per lead or visit.</li><li>Creative: Lead with the benefit the customer gets, not the mechanics of your offer. Use one clear CTA, and reinforce trust with recognizable branding, especially if this is someone's first interaction with your business.</li></ul><figure class="image"><img style="aspect-ratio:2400/1254;" src="https://env-stage-hosting.s3.eu-central-1.amazonaws.com/In_Blog_graphics_4_a6f084cf46.png" alt="In Blog graphics_4.png" srcset="https://env-stage-hosting.s3.eu-central-1.amazonaws.com/thumbnail_In_Blog_graphics_4_a6f084cf46.png 245w,https://env-stage-hosting.s3.eu-central-1.amazonaws.com/small_In_Blog_graphics_4_a6f084cf46.png 500w,https://env-stage-hosting.s3.eu-central-1.amazonaws.com/medium_In_Blog_graphics_4_a6f084cf46.png 750w,https://env-stage-hosting.s3.eu-central-1.amazonaws.com/large_In_Blog_graphics_4_a6f084cf46.png 1000w," sizes="100vw" width="2400" height="1254"><figcaption>Details of a acquisition ad campaign on Viber</figcaption></figure><h3>5. Keeping customers engaged</h3>The moment right after someone's first purchase or click is one of the most commonly wasted opportunities in marketing. Retargeting and always-on campaigns are how you stay connected with people who already know you, rather than letting that relationship go cold.How to set it up:<ul><li>Package: Daily Essentials, built for continuous, low-friction visibility such as reminders, loyalty pushes, and recurring promotions. Business Exclusive is the stronger complement if you want to nudge people toward a specific repeat action.</li><li>Targeting &amp; timing: Target existing customer locations, previous campaign audiences where available, and interests tied to what someone's already bought or shown interest in. Keep the budget steady and always-on.</li><li>Creative: Rotate creative regularly to avoid fatigue. Personalize where you can, highlight what's new or exclusive to existing customers. Avoid showing an identical message to your entire audience regardless of what they've already done.</li></ul><figure class="image"><img style="aspect-ratio:2400/1254;" src="https://env-stage-hosting.s3.eu-central-1.amazonaws.com/In_Blog_graphics_5_332e2ecb81.png" alt="In Blog graphics_5.png" srcset="https://env-stage-hosting.s3.eu-central-1.amazonaws.com/thumbnail_In_Blog_graphics_5_332e2ecb81.png 245w,https://env-stage-hosting.s3.eu-central-1.amazonaws.com/small_In_Blog_graphics_5_332e2ecb81.png 500w,https://env-stage-hosting.s3.eu-central-1.amazonaws.com/medium_In_Blog_graphics_5_332e2ecb81.png 750w,https://env-stage-hosting.s3.eu-central-1.amazonaws.com/large_In_Blog_graphics_5_332e2ecb81.png 1000w," sizes="100vw" width="2400" height="1254"><figcaption>Details of an engagement ad campaign on Viber</figcaption></figure><h2>Small, frequent, and relevant beats big and rare</h2>There's a natural pull toward saving your marketing energy for the "big" moments, since it feels safer.But audiences experience your business in glimpses (a message, an ad, a mention from a friend), not as one big campaign followed by silence. The businesses that stay memorable are the ones who show up consistently in those small glimpses.That's the advantage of a platform built around flexible, self-serve campaigns rather than one-off productions. Five campaign types, matched to five kinds of moments, means you're never stuck trying to force a seasonal sale and a loyalty push into the same generic template. Each moment gets the setup, targeting, and creative approach that actually fits it, and you can move from one to the next as often as your business gives you a reason to.<h2>Set up your next campaign, today</h2>Stop waiting for the perfect time to advertise, because there isn’t one. The perfect time is all the moments built up throughout the year that give you a chance to showcase your brand in new and unique ways to different audiences.Look at your business over the next few months. What's new? What's seasonal? Who haven't you talked to in a while? Each answer is a campaign waiting to happen, and a package in Viber Ads Manager already built for it. <a target="_blank" rel="noopener noreferrer" href="https://b2b.viber.com/viber-ads-manager-campaign-playbook"><img src="https://env-stage-hosting.s3.eu-central-1.amazonaws.com/Graphic_with_playbook_cover_006c7ddca4.png" alt="Graphic with playbook cover.png" srcset="https://env-stage-hosting.s3.eu-central-1.amazonaws.com/thumbnail_Graphic_with_playbook_cover_006c7ddca4.png 245w,https://env-stage-hosting.s3.eu-central-1.amazonaws.com/small_Graphic_with_playbook_cover_006c7ddca4.png 500w,https://env-stage-hosting.s3.eu-central-1.amazonaws.com/medium_Graphic_with_playbook_cover_006c7ddca4.png 750w,https://env-stage-hosting.s3.eu-central-1.amazonaws.com/large_Graphic_with_playbook_cover_006c7ddca4.png 1000w," sizes="100vw" width="1200" height="627"></a>

Get 5 ready-to-use campaign blueprints for Viber Ads Manager, from awareness, launches, and seasonal sales to acquisition and retention. Download the free playbook!

5 Ready-to-Run Viber Ad Campaigns | Free Playbook

Discover 5 campaign ideas you can launch today with Viber Ads Manager.

Stop waiting for the "perfect time" to advertise

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Как да използваш „Чат с един клик“ на Rakuten Viber

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Як використовувати функцію «Написати у Viber» у бізнес-акаунті 

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In the traditional world of banking, "distance" was once a sign of security. Grand marble lobbies and thick vault doors were physical manifestations of trust.&nbsp;Today, that paradigm has shifted. In the modern financial landscape, trust is built through closeness, specifically the ability of a bank to sit right alongside a customer’s family and friends in their primary messaging inbox.Our <a target="_blank" rel="noopener noreferrer" href="https://b2b.viber.com/simplifying-messaging-for-smarter-customer-growth">global study in collaboration with Omdia</a> reveals that we have entered the era of Conversational Finance. For the Banking and Financial Services (BFS) sector, messaging is no longer just a way to send an <a target="_blank" rel="noopener noreferrer" href="https://www.forbusiness.viber.com/en/blog/post/how-to-use-viber-for-one-time-passwords/">OTP (One-Time Password)</a> or a fraud alert.&nbsp;It has become a primary commercial engine, a sophisticated service interface, and the frontline of customer loyalty.Read on to learn the <a target="_blank" rel="noopener noreferrer" href="https://www.forbusiness.viber.com/en/blog/post/the-next-decade-of-business-conversations/">latest trends</a> in banking and how messaging can help you build a credible, trustworthy brand with customers, based on real data from our 2025 study.<h2>1. The strategic shift: Messaging as a mission-critical interface</h2>For years, banks pushed customers toward proprietary mobile apps. While those apps remain important for complex transactions, they often lead customers to suffer from "app fatigue." Customers don't want to log into a heavy, secure app just to ask a quick question about a mortgage rate or a branch location.Our data shows that BFS leaders are recognizing this shift. While email (97%) remains the bedrock of formal communication, decision-makers now identify <a target="_blank" rel="noopener noreferrer" href="https://www.forbusiness.viber.com/en/blog/post/10-years-of-viber-business-messages/">messaging apps </a>(Rakuten Viber, WhatsApp, etc.) and native messaging (SMS/RCS) as the most critical interfaces for customer interactions through 2026.This shift highlights a change in strategy for banks and financial institutions. Over 80% of BFS organizations now view messaging-based commerce as either strategic or transformational. They are moving toward a model where a customer can discover a credit card offer, chat with an advisor, and complete an application within a single, continuous messaging thread.<h2>2. Proving ROI: The 75% growth milestone</h2>One of the most significant findings in the BFS sector is the maturity of the ROI. Unlike other industries that may still be "testing the waters," banks are seeing hard results. 75% of BFS enterprises report already achieving measurable revenue growth or significant engagement improvements from their messaging investments.This growth is being driven by two primary activation strategies:<ul><li>Transactional excellence (65%): Moving beyond simple alerts to interactive notifications that allow a customer to take action (e.g., "Confirm this transaction" or "Increase your limit") with a single tap.</li><li>Promotional precision (72%): Using the high open rates of messaging apps to deliver personalized loan offers, insurance products, and investment tips that feel like advice rather than advertisements.</li></ul><h2>3. Fragmentation is a main challenge</h2>Despite the success, the BFS sector faces a unique technical challenge: fragmentation.Because banks are large, siloed organizations, different departments often own different channels. The marketing team might run the Viber campaigns, while the support team handles webchat, and the security team manages SMS alerts.According to our study with Omdia, almost 38% of BFS firms cite fragmented communication as their top challenge. This leads to a disjointed customer experience where the "voice" of the bank changes depending on the channel being used. For a bank, where consistency equals reliability, this is a brand risk.In addition, 37% of leaders struggle with a lack of personalization at scale. In an industry where "personal" financial advice is the ultimate product, sending the same generic message to thousands of people is a missed opportunity.<h2>4. Scaling intelligence and trust</h2>To solve the personalization gap, BFS firms are turning to AI with more intensity than almost any other sector. But in banking, AI is less about "chatting" and more about intelligence.<ul><li>The virtual banker: 79% of BFS organizations are deploying AI-powered service assistants. Unlike the basic bots we were introduced to five years ago, these are integrated systems capable of answering complex balance queries, explaining fees, and even helping with basic financial planning.</li><li>Predictive finance: 75% of leaders are prioritizing AI-driven personalized offers. By connecting messaging to their CRM (65% integration rate), banks can use predictive analytics to send a message before a customer even knows they need it, such as a travel insurance offer the moment a flight purchase is detected.</li></ul><h2>5. Security: The non-negotiable foundation</h2>In banking, a single security lapse can end a customer relationship. This is why security and customer data protection is the #1 factor for BFS firms when choosing a messaging partner (60%).Banks are moving away from unverified channels and toward governed platforms. They need end-to-end encryption, verified business profiles (the "Blue Tick"), and secure business inboxes that protect customers from phishing.&nbsp;This drive for security is also fueling the trend toward consolidation. 41% of BFS firms plan to consolidate their various channels onto a <a target="_blank" rel="noopener noreferrer" href="https://www.forbusiness.viber.com/en/blog/post/why-brands-need-to-embrace-super-apps/">single, primary platform</a> to ensure that the same high security and compliance standards are applied to every single byte of data.<h2>What’s next: The personalized banking era</h2>The future of banking is focused on personalization through conversation.&nbsp;The banks that will succeed in the next decade are those that stop treating messaging as a series of "blasts" and start treating it as a series of "relationships."The roadmap for BFS success in the next five years:<ol><li>Unify the experience: Consolidate channels to ensure the customer gets the same secure, professional experience on Viber as they do on SMS or Email.</li><li>Integrate the data: Messaging only becomes "finance" when it’s connected to the CRM and core banking systems.</li><li>Lead with AI: Use AI to move from "reactive" support to "proactive" financial guidance.</li><li>Never compromise on security: Use verified, governed platforms to ensure that the messaging inbox remains a safe space for customers’ financial life.</li></ol>As loyalty in the banking sector becomes harder to earn, the brands that "sit in the pocket" of the customer and offer value, security, and intelligence in a simple chat, will be the ones that own the future of finance.Ready to set up your conversational banking experience? <a target="_blank" rel="noopener noreferrer" href="http://orbusiness.viber.com/en/blog/#form_f2068195-d9a1-43a2-bd10-e4a6372fbec7">Talk to us!</a><h2>Unlock smarter customer messaging strategies</h2>Find out how 271 enterprise executives across retail, banking, logistics, and more, are moving beyond fragmented customer communication to a simplified business messaging journey, based on our 2025 study conducted with Omdia.<a target="_blank" rel="noopener noreferrer" href="https://b2b.viber.com/simplifying-messaging-for-smarter-customer-growth"><img src="https://env-stage-hosting.s3.eu-central-1.amazonaws.com/Ebook_Banner_Product_email_486f6f1712.png" alt="Ebook Banner_Product email.png" srcset="https://env-stage-hosting.s3.eu-central-1.amazonaws.com/thumbnail_Ebook_Banner_Product_email_486f6f1712.png 245w,https://env-stage-hosting.s3.eu-central-1.amazonaws.com/small_Ebook_Banner_Product_email_486f6f1712.png 500w," sizes="100vw" width="600" height="200"></a>

Learn about the latest shifts in the financial sector based on our latest research with Omdia.

Messaging: The new gold standard for banking

Why messaging is the new gold standard for banking

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Every customer interaction is an opportunity. Viber Click to Chat makes it effortless for customers to reach you, helping you build deeper connections and drive business growth.In this guide, you’ll learn how Viber Click to Chat works and how you can use it for your business. Read on to learn more.&nbsp;<h2>What is Click to Chat?</h2>Rakuten Viber’s Click to Chat feature allows customers to instantly chat with you on the Viber App.So what is click to chat? Customers who either visit your website or social media can click the chat link and start a conversation without the need to save phone numbers.You can use the Click to Chat feature in a couple ways: Add it in your social media or even add in a button on your website.<img src="https://env-stage-hosting.s3.eu-central-1.amazonaws.com/Chat_on_Viber_button_1_ae1042eddf.png" alt="Chat_on_Viber_button (1).png" srcset="https://env-stage-hosting.s3.eu-central-1.amazonaws.com/thumbnail_Chat_on_Viber_button_1_ae1042eddf.png 245w,https://env-stage-hosting.s3.eu-central-1.amazonaws.com/small_Chat_on_Viber_button_1_ae1042eddf.png 500w," sizes="100vw" width="674" height="187"><h2>Step 1: Create Viber Business Account</h2>To use Rakuten Viber’s Click to Chat feature, you need to set up a <a target="_blank" rel="noopener noreferrer" href="https://help.viber.com/hc/en-us/articles/10738959646621-Small-business-accounts">Viber Business Account</a> (all free, no payment required).Create your Viber Business account here [Mobile-Only]: <a target="_blank" rel="noopener noreferrer" href="https://vb.me/JoinViberBizAcct">https://vb.me/JoinViberBizAcct</a>&nbsp;<h2>Why Use a Rakuten Viber Chat Link for your Business?</h2><img src="https://env-stage-hosting.s3.eu-central-1.amazonaws.com/ICONS_MOBILE_11_c47dc27c87.png" alt="ICONS-MOBILE-11.png" srcset="https://env-stage-hosting.s3.eu-central-1.amazonaws.com/thumbnail_ICONS_MOBILE_11_c47dc27c87.png 245w,https://env-stage-hosting.s3.eu-central-1.amazonaws.com/small_ICONS_MOBILE_11_c47dc27c87.png 500w,https://env-stage-hosting.s3.eu-central-1.amazonaws.com/medium_ICONS_MOBILE_11_c47dc27c87.png 750w,https://env-stage-hosting.s3.eu-central-1.amazonaws.com/large_ICONS_MOBILE_11_c47dc27c87.png 1000w," sizes="100vw" width="19454" height="10315">Note: The Click to Chat link (viber.me) will not work if your phone number is not registered as a Viber Business Account.&nbsp;<h2>Step 2: Create a Viber Click to Chat link for your business</h2>Use the deep link format https://viber.me/&lt;mobile number&gt; where &lt;mobile number&gt; is in international format. This link offers customers a direct way to reach your Viber account.&nbsp;How to format your Viber Click to Chat link:&nbsp;<ul><li>Example (Correct): <a target="_blank" rel="noopener noreferrer" href="https://viber.me/1XXXXXXXXXX">https://viber.me/1XXXXXXXXXX</a><ul><li>If you are in the Philippines, use viber.me/639XXXXXXXXX</li></ul></li><li>Example (Incorrect): <a target="_blank" rel="noopener noreferrer" href="https://viber.me/+001-(XXX)XXXXXXX">https://viber.me/+001-(XXX)XXXXXXX</a></li></ul><h2>Create your Click to Chat link on the Viber App</h2>After setting up your Viber Business Account, your Click to Chat link is readily available in the Business Account Settings. Follow the steps below to get your link from your Viber app.Get your pre-created Click-to-Chat link here [Use Mobile to get]: <a target="_blank" rel="noopener noreferrer" href="https://vb.me/ClicktoChatPage">https://vb.me/ClicktoChatPage</a>&nbsp;<img src="https://env-stage-hosting.s3.eu-central-1.amazonaws.com/Business_Infographic_01_55a7de2210.png" alt="Business_Infographic-01.png" srcset="https://env-stage-hosting.s3.eu-central-1.amazonaws.com/thumbnail_Business_Infographic_01_55a7de2210.png 245w,https://env-stage-hosting.s3.eu-central-1.amazonaws.com/small_Business_Infographic_01_55a7de2210.png 500w,https://env-stage-hosting.s3.eu-central-1.amazonaws.com/medium_Business_Infographic_01_55a7de2210.png 750w,https://env-stage-hosting.s3.eu-central-1.amazonaws.com/large_Business_Infographic_01_55a7de2210.png 1000w," sizes="100vw" width="14816" height="8759"><h2>Add a Viber Chat Plugin to Your Website</h2>You can boost engagement by using official Rakuten Viber branding for your website's chat plugin. Add the button in areas like:&nbsp;<img src="https://env-stage-hosting.s3.eu-central-1.amazonaws.com/ICONS_MOBILE_12_5a25aa3947.png" alt="ICONS-MOBILE-12.png" srcset="https://env-stage-hosting.s3.eu-central-1.amazonaws.com/thumbnail_ICONS_MOBILE_12_5a25aa3947.png 245w,https://env-stage-hosting.s3.eu-central-1.amazonaws.com/small_ICONS_MOBILE_12_5a25aa3947.png 500w,https://env-stage-hosting.s3.eu-central-1.amazonaws.com/medium_ICONS_MOBILE_12_5a25aa3947.png 750w,https://env-stage-hosting.s3.eu-central-1.amazonaws.com/large_ICONS_MOBILE_12_5a25aa3947.png 1000w," sizes="100vw" width="19454" height="7796"> Use this logo as an example of how the official Chat on Viber button looks like:<img src="https://env-stage-hosting.s3.eu-central-1.amazonaws.com/Chat_on_Viber_icon_08d2331e77.png" alt="Chat_on_Viber_icon.png" srcset="https://env-stage-hosting.s3.eu-central-1.amazonaws.com/thumbnail_Chat_on_Viber_icon_08d2331e77.png 156w," sizes="100vw" width="180" height="180"><img src="https://env-stage-hosting.s3.eu-central-1.amazonaws.com/Chat_on_Viber_button_1_ae1042eddf.png" alt="Chat_on_Viber_button (1).png" srcset="https://env-stage-hosting.s3.eu-central-1.amazonaws.com/thumbnail_Chat_on_Viber_button_1_ae1042eddf.png 245w,https://env-stage-hosting.s3.eu-central-1.amazonaws.com/small_Chat_on_Viber_button_1_ae1042eddf.png 500w," sizes="100vw" width="674" height="187">Notes for the button:&nbsp;<ul><li>Do not alter the logo: Keep the Viber "Violet" or "White" branding as provided.</li></ul><h2>Create a Click to Chat link with pre-filled message</h2>You can create a link that automatically inserts a message into the user’s message field to help them start the conversation.<ul><li>Format: https://viber.me/&lt;number&gt;?draft=&lt;message template&gt;</li></ul>Replace spaces with %20. For example, We use the phrase "I want to inquire about" below:<ul><li>Example Link: https://viber.me/1XXXXXXXXXX?draft=I%20want%20to%20inquire%20about</li></ul><h2>HTML Code for Viber Click to Chat</h2>To add in SVG Image (for high-resolution display)&lt;a aria-label="Message us on Viber" href="https://viber.me/1XXXXXXXXXX"&gt;&nbsp; &nbsp; &lt;img alt="Message us on Viber" src="ViberButtonViolet.svg" /&gt; &lt;/a&gt;To add in PNG Image (compatible with most versions)&lt;a aria-label="Message us on Viber" href="https://viber.me/1XXXXXXXXXX"&gt;&nbsp; &nbsp;&lt;img alt="Message us on Viber" src="ViberButtonViolet.png" /&gt; &lt;/a&gt;

Help your customers get in touch with just one tap with Viber's new Click-to-Chat feature. Learn more!

How to use Viber Click-to-Chat for your business

Learn about our new feature that makes it easier for customers to connect with your business.

How to use Click to Chat for your business

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Building meaningful connections between businesses and customers takes the right tools. That’s why we're constantly evolving Viber Business Messages to deliver them.&nbsp;This month's updates bring four new features and improvements, all designed to help you streamline your messaging workflows and drive better results.&nbsp;May 2026 highlights:<ul><li>Quick Replies: A new message format for better two-way conversations</li><li>OTP Auto-copy: The faster way to authenticate</li><li>Tap &amp; Copy: Built for a seamless path to purchase</li><li>Partner Portal: New self-service options that empower your team</li></ul>Let's dive into what each update means for your business.<figure class="media"><oembed url="https://www.youtube.com/watch?v=D4GCzkthUIs"></oembed></figure><h2>Quick Replies: A new message format for better two-way conversations</h2>What once required multiple systems (email, call centers, web portals) can now happen inside one conversation. Customers desire simplicity, ease, and the ability to complete entire processes, from choosing between offers to arranging and scheduling delivery, with one tap.This is exactly what our newest message format, Quick Reply, is all about.<h3>Viber List Messages have evolved into Quick Replies with new UI options</h3>Quick Reply Messages (formerly List Messages) are an interactive message type that lets businesses guide customers through simple journeys using up to 10 predefined responses, making two-way communication faster and more intuitive.Businesses can choose between two designs: &nbsp;<figure class="image"><img style="aspect-ratio:2160/1215;" src="https://env-stage-hosting.s3.eu-central-1.amazonaws.com/Quick_reply_messages_feature_overview_cd87dfc74d.png" alt="Quick reply messages_feature overview.png" srcset="https://env-stage-hosting.s3.eu-central-1.amazonaws.com/thumbnail_Quick_reply_messages_feature_overview_cd87dfc74d.png 245w,https://env-stage-hosting.s3.eu-central-1.amazonaws.com/small_Quick_reply_messages_feature_overview_cd87dfc74d.png 500w,https://env-stage-hosting.s3.eu-central-1.amazonaws.com/medium_Quick_reply_messages_feature_overview_cd87dfc74d.png 750w,https://env-stage-hosting.s3.eu-central-1.amazonaws.com/large_Quick_reply_messages_feature_overview_cd87dfc74d.png 1000w," sizes="100vw" width="2160" height="1215"><figcaption>Quick Reply Messages feature overview including two new design options</figcaption></figure><h3>Starting a free 24-hour session with Quick Reply Messages</h3>With Quick Reply Messages, brands can receive instant responses from customers, automatically opening a free 24-hour conversational session.*&nbsp;This results in:<ul><li>Faster customer interactions</li><li>Improved conversion rates</li><li>A more intuitive experience</li></ul>By delivering Quick Replies as a session message, businesses can respond to user-initiated conversations at no cost, while customers benefit from a seamless experience by tapping a reply instead of typing one.For incoming messages that fall outside the Quick Reply options, businesses can configure responses via their provider. This will help you set clear expectations and a high standard of customer service. &nbsp;<figure class="image"><img style="aspect-ratio:2160/1215;" src="https://env-stage-hosting.s3.eu-central-1.amazonaws.com/Quick_reply_sessions_overview_41cba125a9.png" alt="Quick reply_sessions overview.png" srcset="https://env-stage-hosting.s3.eu-central-1.amazonaws.com/thumbnail_Quick_reply_sessions_overview_41cba125a9.png 245w,https://env-stage-hosting.s3.eu-central-1.amazonaws.com/small_Quick_reply_sessions_overview_41cba125a9.png 500w,https://env-stage-hosting.s3.eu-central-1.amazonaws.com/medium_Quick_reply_sessions_overview_41cba125a9.png 750w,https://env-stage-hosting.s3.eu-central-1.amazonaws.com/large_Quick_reply_sessions_overview_41cba125a9.png 1000w," sizes="100vw" width="2160" height="1215"><figcaption>The difference between message-based pricing model (before) and session-based pricing model (now)</figcaption></figure><h3>Quick Reply use cases</h3>Quick replies can find their use in any industry by simplifying and streamlining processes when it comes to:<ul><li>Satisfaction surveys</li><li>Delivery or appointment scheduling</li><li>Post-sale follow up</li><li>Customer onboarding to a new product or service</li><li>Collecting customer feedback and preferences</li></ul>Check out our <a target="_blank" rel="noopener noreferrer" href="https://vb.me/Business-Messages-API">BM API documentation</a> and prepare to use Quick Replies with session pricing (available from June 1, 2026).*Available from June 1, 2026. Session starts when the user replies to a Quick Reply message, and all messages sent within 24 hours are free of charge. The first message after the 24h session ends will be charged at the promotional rate, while Quick Replies are charged at the transactional rate.<h2>OTP Auto-copy: The faster way to authenticate</h2>Businesses using Viber for sending OTP can now offer even smoother service to their Android users - PIN code background auto-copy is now available, making authentication simpler, faster and safer. On IOs (26+) this is a native functionallity.<h2>Tap &amp; Copy: Built for a seamless path to purchase</h2>We have also released Tap&amp;Copy feature, so Viber users can now copy parts of Business Messages, such as coupon codes or order tracking numbers, with one tap.<h2>Partner Portal: New self-service options that empower your team</h2>We’ve expanded the self-service capabilities in the Partner Portal, giving you more control over your Viber Business Messages Account without needing to contact our Customer Success team.In addition to updating your business account’s Logo and Description, you can now directly manage technical fields such as Callback/Message URL, IP addresses, and template webhooks.Changes to these technical fields are applied automatically and reflected almost immediately (within one minute), with no moderation required. Because these settings directly impact your ability to send and receive messages, we recommend reviewing all entries carefully before submitting. Once your changes are applied, you’ll receive a confirmation email.<h2>Stay tuned for more updates</h2>We'll be sharing more updates on our features and latest improvements in the coming months. Follow along and stay tuned. If you have any questions, feel free to reach out to your dedicated Account Manager.Don't have a Viber Business Messages Account? <a target="_blank" rel="noopener noreferrer" href="https://www.forbusiness.viber.com/en/#form_f2068195-d9a1-43a2-bd10-e4a6372fbec7">Talk to us!</a>

Learn what's new with Viber Business Messages this month - from new message formats to self-service options.

Viber Business Messages Updates: May 2026

[May 2026] Viber Business Messages Updates

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Clarity. Trust. Efficiency.&nbsp;Today, these are all essential parts of a successful business messaging experience.&nbsp;To support this, Rakuten Viber is introducing Transactional Message Templates – a structured way for brands to send important customer updates in a more consistent and reliable format.Starting July 1, 2026, templates will become mandatory for all transactional Viber Business Messages.In this guide, you’ll learn:<ul><li>Why Viber is introducing templates</li><li>What transactional templates are</li><li>The difference between transactional and promotional messages</li><li>Common template use cases</li><li>How to get started</li></ul><h2>Why is Viber introducing Transactional Message templates?</h2>Over the past decade, Rakuten Viber has continuously enhanced its Business Messages offering to support brands in delivering timely and relevant communication. But as messaging channels become more crowded, ensuring that important messages are both noticeable and trusted has become more challenging.Transactional messages, such as delivery updates, verification codes, or booking confirmations, are often the most important touchpoints between a brand and its customers. These messages must be:<ul><li>Instantly recognizable</li><li>Easy to read and act on</li><li>Trusted by recipients</li></ul>Transactional Message templates are designed to meet these expectations by combining structure, clarity, and reliability into a consistent messaging experience.By providing ready-made formats optimized for effectiveness, templates help brands create high-quality messages while automatically aligning with Viber’s guidelines.Templates have already been tested across multiple markets, where partners and brands reported improved message quality, greater consistency, and more efficient workflows. Following this positive feedback, Viber is now rolling out Transactional Message templates globally to further standardize and elevate business communication.<h2>What are Transactional Message templates?</h2>Transactional Message Templates are structured text-only message formats that businesses use to send recurring customer updates in a clear and consistent way. They combine fixed text with customizable fields, making it easy to personalize messages at scale while maintaining a consistent experience.Message templates include:<ul><li>Static text (fixed parts of the message)</li><li>Variables (dynamic fields such as name, time, order number, etc.)</li></ul>For example:Hi {{NAME}}, your order has shipped! It will be delivered between {{TIME_START}} and {{TIME_END}}.Each template is reviewed and approved by Rakuten Viber to ensure compliance with platform guidelines, reduce the risk of errors or misuse, and simplify the overall message-sending process.<h2>Transactional vs Promotional Messages</h2>Understanding the difference between transactional and promotional messages is essential for choosing the correct messaging format and ensuring compliance with Viber guidelines.<h3>Transactional messages</h3>Transactional messages are designed to inform or update customers with important, non-commercial information.<ul><li>Common examples include:</li><li>OTP and verification codes</li><li>Delivery updates</li><li>Appointment reminders</li><li>Booking confirmations</li><li>Account or security alerts</li></ul>These messages must use approved Transactional Message Templates starting July 1, 2026.<h3>Promotional messages</h3>Promotional messages are designed to market a product, service, or offer.These may include:<ul><li>Discounts or special offers</li><li>Product announcements</li><li>Invitations to take action</li><li>Marketing campaigns</li></ul>Promotional messages support additional rich media formats such as:<ul><li>Images</li><li>Buttons</li><li>URLs</li><li>Carousels</li><li>Videos</li></ul>Promotional content cannot be sent through transactional templates. Including promotional content inside a transactional template may result in template rejection.Beyond improving message consistency, templates also provide several operational and customer experience benefits.<h2>Key benefits of Transactional Message templates</h2>Transactional Message templates are designed to improve both the business and customer experience. By standardizing how critical updates are delivered, templates help brands streamline operations while ensuring users receive clear and trustworthy information.<ol><li>Security and trust: Templates help customers easily recognize legitimate business messages and reduce the risk of fraud or impersonation. This strengthens brand credibility and gives customers greater confidence in message authenticity, an increasingly critical factor in engagement and conversion.</li><li>Consistency: A standardized format ensures that important information is presented clearly and predictably, making messages easier to scan and understand at a glance.</li><li>Operational efficiency: With pre-defined structures, brands no longer need to invest time and resources into crafting repetitive transactional content. This allows them to focus on delivering value rather than formatting messages.</li><li>Compliance: Templates help ensure communications follow Viber guidelines and messaging best practices.</li><li>Reliability: By optimizing format and delivery, templates support higher engagement with critical messages, helping ensure critical updates are delivered clearly and reliably.</li></ol><h2>Common use cases for Transactional Templates</h2>Transactional templates are best suited for recurring customer updates such as:<ul><li>OTP and verification messages</li><li>Order confirmations and receipts</li><li>Delivery and journey updates</li><li>Appointment reminders</li><li>Account activity alerts</li><li>Password and security notifications</li><li>Subscription renewal reminders</li></ul><h2>Best Practices for Using Templates</h2><ul><li>Keep messages clear and concise</li><li>Use variables to personalize content</li><li>Avoid any promotional language in transactional templates</li><li>Test templates across different use cases</li><li>Templates must comply with Viber’s general messaging guidelines.</li></ul><h2>How to Get Started</h2>Getting started with Transactional Message Templates is easy. Here's how it works:For Messaging Partners: If you're an official Viber Business Messages Partner, you'll need to upgrade your integration with our new Templates API to enable this feature for your brand clients.For Brands: Reach out to your Messaging Provider to check their integration status and get the feature enabled. Once your provider's integration is complete, you can activate Transactional Message Templates directly through your existing Viber Business Messages account.Don’t have a Viber Business Messages Account? Set one up through one of our <a target="_blank" rel="noopener noreferrer" href="https://www.forbusiness.viber.com/en/messaging-partners/">trusted messaging partners</a> to start sending Transactional Viber Business Messages to your customers.<h2>Start using message templates today</h2>Message templates are a strategic step toward more secure, scalable, and user-friendly business communication.By adopting templates early, brands and partners can improve message performance, build stronger customer trust, and streamline their operations.Messaging Partners can refer to the <a target="_blank" rel="noopener noreferrer" href="https://www.google.com/url?q=https://vb.me/Transactional_Message_Templates_API&amp;sa=D&amp;source=docs&amp;ust=1779355614608128&amp;usg=AOvVaw2i7Glj4NgUm3lEJ-VQQ3FB">Templates API documentation</a> for technical integration details. For any other questions, reach out to your Rakuten Viber account manager.

Learn more about the new templates available for Transcational Viber Business Messages and how they can help your business.

Viber Message Templates: What you need to know

Find out more about the new standard for Transactional Viber Business Messages and how to get started.

Transactional Message Templates: Everything You Need to Know

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Transactional Message Templates: Everything you need to know

In global retail, the path from seeing a product to owning it has never been shorter. We have moved beyond the era of omnichannel into something much faster and more personal: Conversational Commerce.According to <a target="_blank" rel="noopener noreferrer" href="https://b2b.viber.com/simplifying-messaging-for-smarter-customer-growth">our latest research</a> with Omdia, messaging has evolved from a simple notification tool into a storefront. But there’s a catch. Despite the hype, 70% of retail businesses are struggling to see measurable revenue or engagement from their messaging spend.The "chat window" is the new digital storefront, but most retailers are leaving the lights off. Read on and <a target="_blank" rel="noopener noreferrer" href="https://env-stage-hosting.s3.eu-central-1.amazonaws.com/Rakuten_Viber_Retail_Messaging_Trends_One_pager_31274ae2fe.pdf">download the one-pager</a> to learn how to bridge the performance gap and turn conversations into growth.<h2>1. The performance gap: Why "blasting" no longer works</h2>The 70% failure rate isn't a tech problem; it’s a strategy problem. Most retailers are stuck in a "broadcast" mindset, leading to three main friction points:<ul><li>Inconsistent experiences: One-third of retailers report that customer service varies by platform. For instance, a helpful live chat is often followed by a robotic, unhelpful SMS.</li><li>Campaign fatigue: Low open rates suggest retailers are still "blasting" generic messages instead of building genuine engagement.</li><li>The conversion hurdle: Even when customers click, the path to purchase is often too clunky, causing them to abandon their carts before finishing the purchase.</li></ul><h2>2. The maturity shift: Moving toward predictive engagement</h2>To fix the gap, retailers are pivoting. While Email (85%) remains the standard for receipts, "active" engagement has moved to platforms that support the entire shopping journey.<ul><li>Social commerce: 62% of retailers are prioritizing platforms like Facebook, Instagram, and TikTok, which is well above the average in other industries. This shift highlights how visual and social modern shopping has become.</li><li>The "Superapp" model: Retailers are moving toward platforms like WhatsApp and Rakuten Viber. These apps act as a single hub where a customer’s identity, loyalty points, and purchase history are all stored in one secure chat thread.</li><li>The RCS frontier: There is a surge in interest for RCS (Rich Communication Services). Retailers want to use its "app-like" features, such as high-res image carousels and clickable buttons, to provide a premium shopping experience directly in the phone’s native messaging app.</li></ul><h2>3. The AI solution: Personalization at scale</h2>To bridge this performance gap, retailers are turning to Artificial Intelligence as the only way to deliver true personalization at scale.70% of retailers now state that their primary goal for AI is to improve targeting.Instead of generic weekly blasts, they are shifting toward "Predictive Engagement”, using AI to analyze browsing and buying habits so they can send the right message at the perfect time.For example, an AI assistant does more than just answer a sizing question; it recognizes a past purchase, like a red dress, and suggests matching shoes through a rich-media message with a one-tap payment option.<h2>4. The mandate: Simplify to grow</h2>The biggest takeaway for global retail leaders is that messaging cannot be treated as a collection of disconnected tools; success depends on managing it as a single, unified platform through two key strategies:<ul><li>System integration: Messaging only becomes "smart" when it’s connected to your CRM and payment systems. When tools share data, the interface knows exactly who the customer is and what they need.</li><li>Platform consolidation: 48% of retailers are consolidating their tools into a single, primary platform. This reduces "technical bloat," cuts costs, and ensures a consistent brand voice globally.</li></ul><h2>The new rule of retail</h2>The next era of retail growth won’t be defined by how many channels a brand uses, but by the quality of the conversations within them. Success now depends on creating a shopping experience that feels both intuitive and secure.The most effective strategy is to simplify to grow.&nbsp;By moving away from fragmented tools and toward integrated, AI-driven personalization, retailers can transform messaging from a simple notification center into a powerful, proactive assistant. The brands that thrive will be those that stop shouting at their customers and start listening to them.Ready to simplify your messaging and grow revenue? <a target="_blank" rel="noopener noreferrer" href="https://stage.forbusiness.viber.com/en/blog/post/retail-messaging-trends/#form_f2068195-d9a1-43a2-bd10-e4a6372fbec7">Talk to us!</a><a target="_blank" rel="noopener noreferrer" href="https://b2b.viber.com/simplifying-messaging-for-smarter-customer-growth"><img src="https://env-stage-hosting.s3.eu-central-1.amazonaws.com/1200_627_1_fa1e3ace5a.png" alt="Download the full ebook to learn more" srcset="https://env-stage-hosting.s3.eu-central-1.amazonaws.com/thumbnail_1200_627_1_fa1e3ace5a.png 245w,https://env-stage-hosting.s3.eu-central-1.amazonaws.com/small_1200_627_1_fa1e3ace5a.png 500w,https://env-stage-hosting.s3.eu-central-1.amazonaws.com/medium_1200_627_1_fa1e3ace5a.png 750w,https://env-stage-hosting.s3.eu-central-1.amazonaws.com/large_1200_627_1_fa1e3ace5a.png 1000w," sizes="100vw" width="1200" height="627"></a> &nbsp;

Learn how to turn conversational commerce into a revenue engine, based on research from Omdia.

Retail Messaging Trends to Watch in 2026

Why messaging is failing 70% of retailers (and how to fix it)

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The new quarter is here!&nbsp;Check out our latest Viber Business Messages updates and what’s coming next.<ul style="margin-bottom:0;margin-top:0;padding-inline-start:48px;"><li style="background-color:transparent;color:#000000;font-family:Arial,sans-serif;font-size:12pt;font-style:normal;font-variant:normal;font-weight:400;list-style-type:disc;text-decoration:none;vertical-align:baseline;white-space:pre;" dir="ltr" aria-level="1">Transactional Message Templates</li><li style="background-color:transparent;color:#000000;font-family:Arial,sans-serif;font-size:12pt;font-style:normal;font-variant:normal;font-weight:400;list-style-type:disc;text-decoration:none;vertical-align:baseline;white-space:pre;" dir="ltr" aria-level="1">Tap &amp; Copy Feature</li><li style="background-color:transparent;color:#000000;font-family:Arial,sans-serif;font-size:12pt;font-style:normal;font-variant:normal;font-weight:400;list-style-type:disc;text-decoration:none;vertical-align:baseline;white-space:pre;" dir="ltr" aria-level="1">Mandatory Dedicated Point of Contact</li><li style="background-color:transparent;color:#000000;font-family:Arial,sans-serif;font-size:12pt;font-style:normal;font-variant:normal;font-weight:400;list-style-type:disc;text-decoration:none;vertical-align:baseline;white-space:pre;" dir="ltr" aria-level="1">New Self-Management Options</li></ul><h2>New: Transactional Message Templates</h2>We&nbsp;<a style="text-decoration:none;" target="_blank" rel="noopener noreferrer" href="https://b2b.viber.com/-temporary-slug-6cf1ff3f-fcaa-44c2-a053-3a8d205aac42?hs_preview=ILvcWaem-208438609728">recently announced</a> the implementation of&nbsp;Message Templates as a new, mandatory standard for all&nbsp;Transactional and&nbsp;Verification (OTP)&nbsp;Viber Business Messages. Message Templates should be used for both local and international traffic,&nbsp;and will not affect rates.These templates will enable businesses to:<ul style="margin-bottom:0;margin-top:0;padding-inline-start:48px;"><li style="background-color:transparent;color:#000000;font-family:Arial,sans-serif;font-size:12pt;font-style:normal;font-variant:normal;font-weight:400;list-style-type:disc;text-decoration:none;vertical-align:baseline;white-space:pre;" dir="ltr" aria-level="1">Ensure a high-quality experience for customers</li><li style="background-color:transparent;color:#000000;font-family:Arial,sans-serif;font-size:12pt;font-style:normal;font-variant:normal;font-weight:400;list-style-type:disc;text-decoration:none;vertical-align:baseline;white-space:pre;" dir="ltr" aria-level="1">Provide structured, pre-approved formats for notifications (e.g., order confirmations, shipping updates, appointment reminders)</li><li style="background-color:transparent;color:#000000;font-family:Arial,sans-serif;font-size:12pt;font-style:normal;font-variant:normal;font-weight:400;list-style-type:disc;text-decoration:none;vertical-align:baseline;white-space:pre;" dir="ltr" aria-level="1">Keep communications aligned with Viber guidelines and best practices</li></ul>Timeline:<ul style="margin-bottom:0;margin-top:0;padding-inline-start:48px;"><li style="background-color:transparent;color:#000000;font-family:Arial,sans-serif;font-size:12pt;font-style:normal;font-variant:normal;list-style-type:disc;text-decoration:none;vertical-align:baseline;white-space:pre;" dir="ltr" aria-level="1">Migration begins April 1, 2026</li><li style="background-color:transparent;color:#000000;font-family:Arial,sans-serif;font-size:12pt;font-style:normal;font-variant:normal;list-style-type:disc;text-decoration:none;vertical-align:baseline;white-space:pre;" dir="ltr" aria-level="1">Mandatory use of templates starts on&nbsp;July 1, 2026</li></ul>Resources&nbsp;To help you navigate this change, we have prepared Transactional Message Templates Guidelines and&nbsp;<a style="text-decoration:none;" target="_blank" rel="noopener noreferrer" href="https://drive.google.com/file/d/1lOHC7VSElV2tUeHL06WzpgZmSmlLqSSw/view">Transactional Message Templates API documentation</a>.<h2>Viber Business Messages Updates</h2>Tap &amp; Copy Users can now copy parts of Business Messages such as coupon codes or order tracking numbers, with one tap.[Coming Soon] Business Profiles on Viber Marketplace IIn the coming months, some Business Profiles will appear on Viber Marketplace in supported markets, helping businesses reach new customers and start conversations instantly. More details will be shared as this feature becomes available.<h2>Business Messages Partner Portal updates&nbsp;</h2>Mandatory dedicated Point of Contact&nbsp; From April 1, 2026, our new client onboarding process will require:<ul style="margin-bottom:0;margin-top:0;padding-inline-start:48px;"><li style="background-color:transparent;color:#1f1f1f;font-family:Roboto,sans-serif;font-size:12pt;font-style:normal;font-variant:normal;font-weight:400;list-style-type:disc;text-decoration:none;vertical-align:baseline;white-space:pre;" dir="ltr" aria-level="1">Full name</li><li style="background-color:transparent;color:#1f1f1f;font-family:Roboto,sans-serif;font-size:12pt;font-style:normal;font-variant:normal;font-weight:400;list-style-type:disc;text-decoration:none;vertical-align:baseline;white-space:pre;" dir="ltr" aria-level="1">Job title</li><li style="background-color:transparent;color:#1f1f1f;font-family:Roboto,sans-serif;font-size:12pt;font-style:normal;font-variant:normal;font-weight:400;list-style-type:disc;text-decoration:none;vertical-align:baseline;white-space:pre;" dir="ltr" aria-level="1">Professional email address</li></ul>[Coming Soon] New Self-management Options We are improving our Partner Portal experience to enable you to update technical fields for your Business Messages Account directly, without contacting our Customer Success team. Learn more about all Partner portal updates&nbsp;<a style="text-decoration:none;" target="_blank" rel="noopener noreferrer" href="https://b2b.viber.com/-temporary-slug-655baa10-2b38-4edf-99ea-373e8bb0cf7b?hs_preview=QdXaayRf-210246878809">here.</a>

Learn about our latest features and the launch of Transactional Message templates

Q2 Viber for Business product updates

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Modern life, both personal and professional, runs on messaging. It has quietly become one of the most frequently used tools on our phones. Over the past decade at Rakuten Viber, we have watched messaging evolve from a useful notification channel into a core part of how businesses operate.That evolution is the focus of <a target="_blank" rel="noopener noreferrer" href="https://b2b.viber.com/simplifying-messaging-for-smarter-customer-growth">our latest research</a> with Omdia. Surveying 271 senior decision-makers across industries, the study reveals an important shift: messaging is now critical to customer engagement, but many organizations are still catching up operationally. How companies respond will define who leads in this messaging-driven era.<figure class="image image_resized" style="width:50%;"><a href="https://b2b.viber.com/simplifying-messaging-for-smarter-customer-growth" target="_blank" rel="noopener noreferrer"><img style="aspect-ratio:1200/627;" src="https://env-stage-hosting.s3.eu-central-1.amazonaws.com/1200_627_1_fa1e3ace5a.png" alt="1200_627 1.png" srcset="https://env-stage-hosting.s3.eu-central-1.amazonaws.com/thumbnail_1200_627_1_fa1e3ace5a.png 245w,https://env-stage-hosting.s3.eu-central-1.amazonaws.com/small_1200_627_1_fa1e3ace5a.png 500w,https://env-stage-hosting.s3.eu-central-1.amazonaws.com/medium_1200_627_1_fa1e3ace5a.png 750w,https://env-stage-hosting.s3.eu-central-1.amazonaws.com/large_1200_627_1_fa1e3ace5a.png 1000w," sizes="100vw" width="1200" height="627"></a></figure><h2>Messaging has become the front door to customer experience</h2>A typical customer interaction today often starts and ends within a single messaging thread—from a delivery notification and quick reply to a request for support or a return. What once required multiple systems (email, call centers, web portals) now happens inside one conversation.This shift reflects customers’ desire for simplicity, meeting them in the familiar environment of a messaging app. Yet, the way many organizations manage this channel hasn't kept pace. Our research highlights this operational gap:<ul><li>33% of businesses report inconsistent customer communication across channels</li><li>Only 27% say their messaging experiences are consistent and predictable</li></ul>Messaging may be where the customer journey begins, but the systems behind it are often fragmented.<figure class="image image_resized" style="width:50%;"><img style="aspect-ratio:1920/1080;" src="https://env-stage-hosting.s3.eu-central-1.amazonaws.com/Cris_blog_in_blog_graphic_1_4_cfa406dd10.png" alt="Cris' blog_in-blog graphic 1 (4).png" srcset="https://env-stage-hosting.s3.eu-central-1.amazonaws.com/thumbnail_Cris_blog_in_blog_graphic_1_4_cfa406dd10.png 245w,https://env-stage-hosting.s3.eu-central-1.amazonaws.com/small_Cris_blog_in_blog_graphic_1_4_cfa406dd10.png 500w,https://env-stage-hosting.s3.eu-central-1.amazonaws.com/medium_Cris_blog_in_blog_graphic_1_4_cfa406dd10.png 750w,https://env-stage-hosting.s3.eu-central-1.amazonaws.com/large_Cris_blog_in_blog_graphic_1_4_cfa406dd10.png 1000w," sizes="100vw" width="1920" height="1080"><figcaption>The gap lies between businesses having inconsistent communication but wanting to provide a consistent experience</figcaption></figure><h2>Fragmentation: The unintended outcome of digital growth</h2>Few companies designed a <a target="_blank" rel="noopener noreferrer" href="https://www.forbusiness.viber.com/en/blog/post/why-brands-need-to-embrace-super-apps/">cohesive messaging ecosystem</a>. It often grew organically: a marketing team introduces one tool, customer support deploys another, and product teams integrate in-app chat. Businesses accumulate a mix of platforms including SMS, messaging apps, social channels, and notifications.While each tool solves a specific problem, together they create a complicated environment where conversations are spread across multiple systems. Customers experience this as repetition and disconnected messages. For businesses, the result is declining engagement and operational complexity.<h2>Messaging is moving from communication channel to business workflow</h2>The next phase of messaging adoption has already begun, moving beyond just updates and campaigns. It is increasingly becoming part of how companies execute everyday business processes.Customers now rely on messaging to confirm deliveries, resolve support issues, receive personalized recommendations, and complete purchases within a conversation—a trend often described as <a target="_blank" rel="noopener noreferrer" href="https://www.forbusiness.viber.com/en/blog/post/what-is-conversational-commerce/">conversational commerce</a>.The broader change is fundamentally operational: messaging is moving into areas traditionally handled by different systems, such as customer support, authentication, payments, and marketing automation.In practice, this means messaging is now part of the infrastructure of <a target="_blank" rel="noopener noreferrer" href="https://www.forbusiness.viber.com/en/blog/post/how-to-effectively-engage-your-audience-on-viber-without-overwhelming-them/">customer engagement</a>, not just a communication channel.<figure class="image image_resized" style="width:50%;"><img style="aspect-ratio:1920/1080;" src="https://env-stage-hosting.s3.eu-central-1.amazonaws.com/Cris_blog_in_blog_graphic_2_1_a88f180c97.png" alt="Cris' blog_in-blog graphic 2 (1).png" srcset="https://env-stage-hosting.s3.eu-central-1.amazonaws.com/thumbnail_Cris_blog_in_blog_graphic_2_1_a88f180c97.png 245w,https://env-stage-hosting.s3.eu-central-1.amazonaws.com/small_Cris_blog_in_blog_graphic_2_1_a88f180c97.png 500w,https://env-stage-hosting.s3.eu-central-1.amazonaws.com/medium_Cris_blog_in_blog_graphic_2_1_a88f180c97.png 750w,https://env-stage-hosting.s3.eu-central-1.amazonaws.com/large_Cris_blog_in_blog_graphic_2_1_a88f180c97.png 1000w," sizes="100vw" width="1920" height="1080"><figcaption>Messaging has evolved beyond "just communication"</figcaption></figure><h2>Automation, trust, and measurable outcomes</h2>As messaging embeds itself deeper into business processes, the expectations around its performance are changing. The question is no longer if messaging should be part of the strategy, but what it must deliver.Organizations expect messaging platforms to support several key outcomes simultaneously: automated customer journeys, personalized communication at scale, measurable revenue impact, and strong privacy and security standards. This is why 74% of businesses in the study plan to adopt at least one OTT messaging channel.Automation and AI will be significant in this evolution, but the goal is to combine technology with human expertise. This approach allows routine tasks to be handled automatically while preserving the human element customers still value for complex issues.<h2>Looking ahead: What the next 3–5 years will bring</h2>In 2026, Rakuten Viber <a target="_blank" rel="noopener noreferrer" href="https://www.forbusiness.viber.com/en/blog/post/10-years-of-viber-business-messages/">marks a decade of business messaging</a> on the platform. Looking ahead, the future will be defined less by the number of channels available and more by how effectively businesses orchestrate them.Based on the research, three developments are likely to shape the future of business messaging:<ol><li>Messaging will become a managed capability: Organizations will consolidate fragmented systems into unified platforms that support multiple channels and teams.</li><li>Conversations will become a primary digital interface: Customers will increasingly complete everyday tasks within messaging environments, from purchases to service requests.</li><li>Trust will become a differentiator: Verified business identities, secure environments, and transparent practices will play a larger role in determining which brands customers choose to engage with.</li></ol><h2>A final thought</h2>Technology evolves quickly, but customer expectations remain consistent: people want communication that is clear, responsive, and trustworthy. Messaging, when implemented thoughtfully, can provide exactly that.The companies that succeed in the next decade will build systems that allow conversations with customers to happen naturally, consistently, and at scale.<figure class="table" style="width:100%;"><table class="ck-table-resized"><colgroup><col style="width:46.33%;"><col style="width:53.67%;"></colgroup><tbody><tr><td>Make Messaging Your Growth Engine <a target="_blank" rel="noopener noreferrer" href="https://b2b.viber.com/simplifying-messaging-for-smarter-customer-growth">Download the full report</a> powered by Omdia to learn how messaging is evolving and what businesses should prioritize next.&nbsp;</td><td><figure class="image image_resized" style="width:54.43%;"><img class="image_resized" style="aspect-ratio:607/475;" src="https://env-stage-hosting.s3.eu-central-1.amazonaws.com/Ebook_Cover_f12735af85.png" alt="Ebook Cover.png" srcset="https://env-stage-hosting.s3.eu-central-1.amazonaws.com/thumbnail_Ebook_Cover_f12735af85.png 199w,https://env-stage-hosting.s3.eu-central-1.amazonaws.com/small_Ebook_Cover_f12735af85.png 500w," sizes="100vw" width="607" height="475"></figure></td></tr></tbody></table></figure>

Learn about the trends shaping the future of messaging from Rakuten Viber's Chief Revenue Officer, Cristina Constandache.

What the next 3–5 years will look like for messaging

Messaging at a crossroads: What the next decade of business conversations will look like

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<a style="text-decoration:none;" target="_blank" rel="noopener noreferrer" href="https://www.forbusiness.viber.com/en/">Rakuten Viber</a> is teaming up with ad-tech leader&nbsp;<a style="text-decoration:none;" target="_blank" rel="noopener noreferrer" href="https://happydemics.com/">Happydemics</a> to move beyond traditional view metrics and to help brands understand how their ads impact consumer perceptions. With the partnership, advertisers gain access to a unified, real-time dashboard that quantifies the brand lift of their campaigns on Viber. By measuring metrics like ad recall and purchase intent, the system identifies which creative elements work best, allowing brands to optimise their performance across the marketing funnel.Today’s marketers are under more pressure than ever to justify every dollar spent. With&nbsp;<a style="text-decoration:none;" target="_blank" rel="noopener noreferrer" href="https://investors.nielseniq.com/news/news-details/2025/CMOs-Face-a-Reputation-and-Results-Reckoning-According-to-NIQs-2026-Outlook/default.aspx#:~:text=CHICAGO%2D%2D(BUSINESS%20WIRE)%2D%2D,brand%20building%20and%20revenue%20accountability.">84%</a> of CMOs now prioritizing ROI as their primary metric for budget allocation, there is a demand for high-quality data around campaign performance.&nbsp;Through this partnership, Viber enables brands to measure brand lift with a privacy-first, cross-media methodology. Happydemics combines probability of exposure with ad recall. By collecting real-time, voluntary feedback from people who remember seeing the ad versus those who don’t, the approach delivers reliable and comparable insights across channels and formats, without relying on cookies or user tracking.By using AI, the system compares these results against industry standards and gives brands actionable recommendations on how to make their future ads more effective. This empowers advertisers to optimise their marketing spend, making their investments more accountable.&nbsp;“We aim to help brands build campaigns that truly resonate with people, and we see a growing appetite for insights that go beyond standard metrics,” said&nbsp;Jean-Marc Alomassor, VP, Advertising Solutions at Rakuten Viber. “While reach and impressions are the foundation, this partnership adds the human layer. It shows brands how they are actually changing perceptions and driving decisions, not just how many screens they landed on.”Virginie Chesnais, CMO at Happydemics says: "For too long, digital advertising performance has been reduced to visibility metrics. This partnership with Rakuten Viber enables brands to reconnect exposure with real impact, understanding how advertising shifts perception, intent, and preference. By benchmarking performance across media and regions, and combining human insights with AI-powered optimization, brands can confidently optimize creative and investment decisions, at scale."&nbsp;Businesses can get these new insights for all&nbsp;<a style="text-decoration:none;" target="_blank" rel="noopener noreferrer" href="https://www.forbusiness.viber.com/en/marketing-solutions/">Viber advertising</a> solutions, from native and display ads to branded content.&nbsp;

Learn more about the new advertising partnership

Rakuten Viber and Happydemics bridge the gap between ad impressions and human perception

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Rakuten Viber & Happydemics partnership

Find out how Viber Business Messages trailblazed the way to better interactions between brands and customers.

10 years of building Viber Business Messages: What we've learned

From messages to meaningful conversations: 10 years of building Viber Business Messages

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<a style="text-decoration:none;" target="_blank" rel="noopener noreferrer" href="https://www.forbusiness.viber.com/en/">Rakuten Viber</a> has partnered with<a style="text-decoration:none;" target="_blank" rel="noopener noreferrer" href="https://doubleverify.com/">&nbsp;DoubleVerify</a>, a leading software platform to verify media quality, optimize ad performance and prove campaign outcomes. With this partnership, advertisers can confidently engage real users across Viber’s trusted ad inventory.&nbsp;This approach is intended to protect their reputation and ensure their budgets are spent effectively.Tens of thousands of brands already use Viber to reach its highly engaged users worldwide via ads. DoubleVerify’s technology helps advertisers monitor where their ads are displayed, measure viewability, and give brands added transparency into their campaigns, helping them reach the right audience and deliver effective results.Brands<a style="text-decoration:none;" target="_blank" rel="noopener noreferrer" href="https://www.forbusiness.viber.com/en/marketing-solutions/">&nbsp;running ads</a> on Viber will now be able to:<ul style="margin-bottom:0;margin-top:0;padding-inline-start:48px;"><li style="background-color:transparent;color:#000000;font-family:Arial,sans-serif;font-size:12pt;font-style:normal;font-variant:normal;font-weight:400;list-style-type:disc;text-decoration:none;vertical-align:baseline;white-space:pre;" dir="ltr" aria-level="1">Measure brand suitability and align ads with appropriate content</li><li style="background-color:transparent;color:#000000;font-family:Arial,sans-serif;font-size:12pt;font-style:normal;font-variant:normal;font-weight:400;list-style-type:disc;text-decoration:none;vertical-align:baseline;white-space:pre;" dir="ltr" aria-level="1">Monitor viewability and filter out invalid traffic</li><li style="background-color:transparent;color:#000000;font-family:Arial,sans-serif;font-size:12pt;font-style:normal;font-variant:normal;font-weight:400;list-style-type:disc;text-decoration:none;vertical-align:baseline;white-space:pre;" dir="ltr" aria-level="1">Track impact, measure results, and optimize campaigns with granular media quality and performance insights</li></ul>The research from the DV Fraud Lab revealed that general invalid ad traffic generated by bots has risen by&nbsp;<a style="text-decoration:none;" target="_blank" rel="noopener noreferrer" href="https://doubleverify.com/blog/web/verify/ai-crawlers-and-scrapers-are-contributing-to-an-increase-in-general-invalid-traffic">86%</a>. At the same time,&nbsp;<a style="text-decoration:none;" target="_blank" rel="noopener noreferrer" href="https://page.warc.com/the-future-of-programmatic-2024.html">6 in 10</a> advertisers are most concerned about where their ads appear and the context around them. To address these concerns, Viber now offers brands extra confidence that their campaigns are running in a suitable environment, which marks an important step for the advertising industry.“Security and privacy are at the core of everything we do at Rakuten Viber,” said Jean-Marc Alomassor, Senior Director of Advertising Solutions at Rakuten Viber. “Our partnership with DoubleVerify gives advertisers peace of mind to place their campaigns with confidence, knowing they are safe, transparent, and impactful.”“This partnership allows us to support Rakuten Viber in maintaining the highest standards for contextually appropriate advertising and campaign effectiveness,” said David Goddard, SVP of Business Development, Measurement and Publisher Solutions at DV. “Together, we help advertisers reach their audiences in a trusted and engaging environment.”&nbsp;

Advertisers are given extra confidence that their campaigns run in a suitable environment

Rakuten Viber strengthens tools to optimize ad placements and performance with DoubleVerify partnership

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Rakuten Viber partners with DoubleVerify

The holiday season is prime time for advertisers, but it’s also a highly competitive window. With consumers bombarded by offers, brands need sharper targeting, creative messaging, and streamlined workflows to stand out.&nbsp;This can be even more challenging if you’re a small or medium-sized business with a limited budget and big goals, which is exactly where <a target="_blank" rel="noopener noreferrer" href="https://www.forbusiness.viber.com/en/blog/post/rakuten-viber-introduces-viber-ads-manager/">Viber Ads Manager </a>comes in.&nbsp; Our self-serve platform is built to help SMBs launch, manage, and optimize ads easily, whether you’re a seasoned marketer or just getting started. That means faster campaign launches, even during the busiest time of year.&nbsp;Read on to learn our top tips for making the most of your advertising on Viber this holiday season.<h2>1. Start early and stay ahead &nbsp;</h2>It’s tempting to wait until the holiday rush kicks in, but starting early gives you higher chances of increased conversions. Start building your campaigns before the shopping frenzy begins so you have time to test, tweak, and learn what resonates with your audiences.Roll out teaser, main, and last-chance phases rather than using up your full budget at once. This lets you test what messaging or creatives resonate before scale.And because many advertisers target the same high-demand slots during holidays, securing ad inventory early can help you avoid premium inflation or inventory scarcity.<h2>2. Know who you’re talking to</h2>Everyone’s in buying mode during the holidays, but not everyone’s buying the same thing. So the magic of advertising that works lies in targeting the right people at the right time.With <a target="_blank" rel="noopener noreferrer" href="https://www.forbusiness.viber.com/en/blog/post/how-to-use-viber-ads-manager/">Viber Ads Manager</a>, &nbsp;you can narrow your audience by age group, gender, and city/region. Making sure your audiences see only the deals relevant to them can increase click-through rates and conversions.If you want to take it one step further, you can set up an advanced <a target="_blank" rel="noopener noreferrer" href="https://www.forbusiness.viber.com/en/blog/post/what-is-viber-advertising/">Viber 360 campaign</a> with our team, giving you advanced targeting options. For instance, you can target users who have recently clicked on deals or coupons to increase response rates. Or combine demographics and interests to build niche campaigns, such as segmenting customers based on gift-givers versus self-shoppers or by categories like fashion, tech, and toys.<h2>3. Make your creatives count</h2>Holiday ads have one job: to make people stop scrolling.Lean into the festive vibe with warm colors, cheerful visuals, and concise copy that feels joyful but still clear. Think: “Wrap up your holiday shopping early!” or “Limited-time offers to make your season brighter.”If you’re testing multiple versions, play with small differences. Sometimes a simple tweak can double your engagement.<h2>4. Optimize as you go</h2>The best part of Viber Ads Manager is that you don’t have to “set it and forget it.” You can see your campaign’s performance in real time, such as impressions, CTR, and spend pacing.If results are low, make adjustments rather than pausing too quickly.&nbsp;For example, if one creative is outperforming the rest, shift your budget toward it. If your audience is getting ad fatigue, refresh your visuals and copy. You’ll find that a few quick changes can make a big difference, especially during high-traffic periods like Black Friday and the week before New Year’s Eve.<h2>5. Think beyond a single ad</h2>The holidays are busy, but they’re also an opportunity to build relationships beyond one-off sales.Instead of disappearing when the season’s done, use what you’ve learned to re-engage your audience in the new year with post-holiday sales, loyalty offers, or “thanks for shopping with us” messages.You can also explore <a target="_blank" rel="noopener noreferrer" href="http://forbusiness.viber.com/en/advertising-solutions">Viber Advertising Solutions</a> with our team to set up retargeting options. For example, if someone engages with your ad but doesn’t convert right away, you can retarget them with a follow-up offer or a friendly reminder, or cross-promote your products based on their previous purchases.<h2>Boost your holiday ads on Viber</h2>Viber Ads Manager was built to make advertising simple, flexible, for small and medium-sized businesses that want big results. Our goal is to give you all the tools you need to make this your best holiday campaign yet, and to reach your audience in a place they already know and trust.<a target="_blank" rel="noopener noreferrer" href="https://viber.adslot.com/">Sign up for Viber Ads Manager </a>to:<ul><li>create and launch ads quickly</li><li>fine-tune your targeting</li><li>monitor performance in real time and optimize on the go</li><li>scale up effortlessly when the season peaks</li></ul>Make the most of the season—one ad, one chat, and one happy customer at a time.

Make the most of your holiday ads with Viber Ads Manager. Learn how!

Tips to maximize your holiday ads on Viber

Learn how to make the most of your shopping season advertising

5 tips to maximize your holiday ads with Viber Ads Manager

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The holiday shopping season is fast-paced, competitive, and crowded. Shoppers are scrolling, comparing, and buying on the go—while brands are vying for attention in an environment where distractions are endless. That’s why smart advertising is crucial.<a target="_blank" rel="noopener noreferrer" href="https://www.forbusiness.viber.com/en/blog/post/what-is-viber-advertising/">Viber Advertising solutions </a>provide a way to reach shoppers directly in their messaging app with visibility, interactivity, and a seamless path to action. With ad placements designed for visibility and interactivity, plus creative tools like Gems and Lenses, Viber helps brands connect with shoppers at every stage of the holiday journey.Here are the best strategies for advertising on Viber this shopping season.<h2>Advertising challenges during the holiday rush</h2>Even experienced brands face hurdles during peak shopping periods. Between competing for attention among millions and battling fragmented communication on traditional channels, efforts often result in wasted ad spend, missed conversions, and lower ROI if campaigns aren’t carefully planned.Choosing the right channel to set up your campaigns is a critical first step in shopping season success. And since mobile devices accounted for <a target="_blank" rel="noopener noreferrer" href="https://www.reuters.com/markets/us/us-online-holiday-sales-rise-nearly-9-mobile-shopping-boom-report-shows-2025-01-07">over 54% of all online holiday purchases</a> last year, a mobile-first strategy might be the right approach.<h2>How to overcome advertising challenges with Viber</h2>Viber provides solutions designed specifically for the mobile-first, messaging-focused shopper. Here’s how setting up your ad campaigns on Viber can help you reach your goals this season:<ol><li>Cut through the clutter with high-visibility solutions: Branded Viber Gems appear directly in users’ chats—the area they visit most. By placing your campaign where attention naturally lands, you become part of the conversation.</li><li>Capture fleeting attention and guide decisions: Viber Lenses create interactive, shareable AR experiences that engage users and make your brand memorable. Meanwhile, Click-to-Message provides an immediate way for your customers to connect with your brand, get answers, and make a purchase, helping you capitalize on short decision windows during last-minute shopping frenzies.</li><li>Provide instant interaction and support: Messaging apps excel where email often falls short: immediate two-way communication. Click-to-Message campaigns allow brands to offer personalized advice, confirm stock or delivery, and even provide chat-based discounts. Shoppers get real-time assistance, reducing friction and boosting conversion.</li></ol><h2>5 strategies for advertising on Viber this holiday season</h2><h3>Build awareness early with native ads</h3>The shopping season doesn’t start on Black Friday. It starts weeks earlier, when shoppers begin researching gifts and making shortlists. And native ads help you stand out by blending in.<ul><li>Why native ads work: They look and feel like part of the user’s natural content feed, which boosts trust and engagement. They also appear across the most-visited areas of the app, such as chats, calls, and other screens, ensuring maximum visibility.</li><li>Best use: Promote your upcoming sales, tease holiday collections, or tell the audience about gift card options. It’s about planting the seed before the rush begins. For example, a spotlight on “Top 5 Gifts for Her” or “This Year’s Bestsellers” featuring your products.</li></ul><h3>Create emotional connections with video ads</h3>The holidays are about storytelling, and nothing tells a story better than video.<ul><li>Why video ads work: Up to 30 seconds of motion and sound give you space to connect emotionally, show products in action, or highlight festive campaigns.</li><li>Best use: Showcase holiday collections, demonstrate “perfect gift” ideas, or highlight limited-time promotions. Pair with a strong CTA like “Shop Now” or “Gift It Today.”</li></ul><h3>Convert interest with Click-to-Message</h3>Once you’ve captured attention, you want to make it easy for customers to connect. That’s where Click-to-Message comes in: it takes users directly from an ad into a private conversation with your <a target="_blank" rel="noopener noreferrer" href="https://www.forbusiness.viber.com/en/blog/post/viber-chatbots-everything-you-need-to-know/">Viber Chatbot</a>.<ul><li>Why Click-to-Message works: During the shopping rush, a seamless chat experience builds trust and accelerates conversions. Set up predefined responses that speak to your audience segment and lead customers to complete their purchase on your website.</li><li>Best use: Train your chatbot to be festive, fast, and helpful. Provide gift guidance, order assistance, and exclusive deals via chat.</li></ul><figure class="media"><oembed url="https://www.youtube.com/watch?v=sz7ipOlDXPw"></oembed></figure>Example of a holiday click-to-message campaign on Rakuten Viber<h3>Stay top-of-mind with branded Viber Gems</h3><a target="_blank" rel="noopener noreferrer" href="https://www.forbusiness.viber.com/en/success-stories/story/fanta-greece/">Viber Gems</a> are high-impact animations triggered by specific keywords that appear directly in users’ chats — one of the most frequently visited spaces in the app. Because people open Viber daily to check messages, Gems put your brand front and center.<ul><li>Why branded Viber Gems work: They appear in users’ chats, making your brand a subtle but constant presence.</li><li>Best use: Use festive branded visuals that feel celebratory (snow, ribbons, lights) to build an emotional connection between the holiday and your brand. Tie your Gems theme to a special event or a holiday to increase awareness and visibility of your brand, and stay top of mind when customers are making purchases around the date.</li></ul><figure class="media"><oembed url="https://www.youtube.com/watch?v=YM6whghsXVU"></oembed></figure>Examples of holiday branded Viber Gems that drove results globally<h3>Spark shareability with Branded Viber Lenses</h3><a target="_blank" rel="noopener noreferrer" href="https://www.forbusiness.viber.com/en/blog/post/how-to-use-viber-lenses-a-guide-for-marketers/">Viber Lenses</a> bring augmented reality (AR) into the shopping season. They’re fun, interactive, and perfect for campaigns that need a creative, shareable boost.<ul><li>Why Branded Viber Lenses work: People love to share AR experiences with friends and family. Every Lens interaction spreads your brand organically, turning shoppers into advocates.</li><li>Best use: Launch a holiday-themed Lens, like trying on festive accessories. Use them to gamify shopping experiences, for example, “Snap your festive look and unlock a discount.”&nbsp;</li></ul><figure class="media"><oembed url="https://www.youtube.com/watch?v=fd1LxhX07O8"></oembed></figure>Examples of how to use branded Viber Lenses for the shopping season<h2>Best practices for a holiday campaign on Viber</h2>The shopping season isn’t one moment; it’s a series of waves. And the real magic happens when you connect these strategies:<ol><li>Start early: Launch Viber Ads in early November to announce your campaign and keep your brand visible.</li><li>Layer engagement: Introduce a holiday lens mid-season to spark sharing and fun around your products. Then launch Branded Viber Gems around the same date to build an association between your brand and the occasion.</li><li>Close the sale: Use Click-to-Message during peak weeks (Black Friday through the final days before Christmas) to help last-minute shoppers choose gifts quickly.</li><li>Extend post-season: Repurpose your messaging to promote clearance sales or loyalty offers in January.</li><li>Leverage precise targeting: Narrow down by geolocation or user interest to boost relevance and ROI during crowded holiday spend windows.</li><li>Keep campaigns dynamic and testable: Shift different visuals or copy during Black Friday, last-minute gifting, or New Year promos — then optimize based on performance.</li></ol><figure class="image"><img style="aspect-ratio:8000/4500;" src="https://env-stage-hosting.s3.eu-central-1.amazonaws.com/Shart_Graphics_e01fe7038a.png" alt="Сhart Graphics.png" srcset="https://env-stage-hosting.s3.eu-central-1.amazonaws.com/thumbnail_Shart_Graphics_e01fe7038a.png 245w,https://env-stage-hosting.s3.eu-central-1.amazonaws.com/small_Shart_Graphics_e01fe7038a.png 500w,https://env-stage-hosting.s3.eu-central-1.amazonaws.com/medium_Shart_Graphics_e01fe7038a.png 750w,https://env-stage-hosting.s3.eu-central-1.amazonaws.com/large_Shart_Graphics_e01fe7038a.png 1000w," sizes="100vw" width="8000" height="4500"><figcaption>Example of a shopping season roadmap with Viber advertising solutions</figcaption></figure><h2>Set up your holiday campaign on Viber</h2>Viber Advertising solutions are not just about one placement — it’s about choosing the right mix of solutions and formats at the right time. By combining high-visibility ads with in-app experiences, you can guide shoppers from discovery to decision in one place.The combination of visibility, interactivity, and seamless messaging solves the top challenges brands face during the holiday rush. Your campaigns are not just seen—they’re engaged with, shared, and acted upon. Consumers can interact with your brand directly, making the shopping process easier and increasing your chances of converting attention into sales.Whether you're building holiday hype, driving click-throughs, or reinforcing your brand's festive feel, Viber makes it easy to be seen, remembered, and loved.Ready to launch your holiday campaign on Viber? <a target="_blank" rel="noopener noreferrer" href="https://www.forbusiness.viber.com/en/viber-for-business/">Talk to us!</a>

Convert holiday browsers into buyers with these proven Viber Advertising strategies. Learn more!

Viber Advertising: Best strategies for the shopping season

Convert holiday browsers into buyers with these proven Viber Advertising strategies.

Viber Advertising strategies for the shopping season

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Small businesses need advertising tools that are simple, powerful, and designed with their realities in mind. Complicated ad platforms often require steep budgets, long lead times, or dedicated marketing staff—luxuries that many micro, small, and medium-sized businesses don’t have.That’s why <a target="_blank" rel="noopener noreferrer" href="https://www.forbusiness.viber.com/en/blog/post/rakuten-viber-introduces-viber-ads-manager/">we launched Viber Ads Manager</a>: a self-service advertising platform that makes it easy for any business (whether you’re a neighborhood bakery, an e-commerce startup, or a boutique agency) to run impactful ads directly on Rakuten Viber.Whether you’re promoting a local service, launching a new product, or simply looking to reach more customers, Viber Ads Manager gives you direct access to Rakuten Viber’s global audience and advertising inventory with just a few clicks.Read on to learn how you can use the platform to achieve your business goals:<h2>What is Viber Ads Manager?</h2><a target="_blank" rel="noopener noreferrer" href="https://viber.adslot.com/">Viber Ads Manager</a> is an all-in-one platform that helps you create, manage, and optimize mobile ad campaigns inside the Rakuten Viber app. With an intuitive interface and flexible ad packages, it’s tailor-made for smaller advertisers and local agencies that want real results without dealing with the complexity of traditional advertising.<img src="https://env-stage-hosting.s3.eu-central-1.amazonaws.com/1_15_0a35c81cb9.png" alt="1 (15).png" srcset="https://env-stage-hosting.s3.eu-central-1.amazonaws.com/thumbnail_1_15_0a35c81cb9.png 245w,https://env-stage-hosting.s3.eu-central-1.amazonaws.com/small_1_15_0a35c81cb9.png 500w,https://env-stage-hosting.s3.eu-central-1.amazonaws.com/medium_1_15_0a35c81cb9.png 750w,https://env-stage-hosting.s3.eu-central-1.amazonaws.com/large_1_15_0a35c81cb9.png 1000w," sizes="100vw" width="4040" height="950">Here’s what you can do with it:<ul><li>Select from multiple campaign objectives, whether your goal is awareness, engagement, website traffic, or conversions.</li><li>Choose from different ad formats, including static banners or video ads</li><li>Place ads in high-traffic areas of the app where users are most active, such as Chats, Calls, and the Explore screen.</li><li>Track performance in real time so you can make quick adjustments.</li></ul>In other words, it puts big-brand advertising power into the hands of smaller businesses.<a target="_blank" rel="noopener noreferrer" href="https://env-stage-hosting.s3.eu-central-1.amazonaws.com/Ads_manager_Onepager_72b3d3c190.pdf">Download one-pager</a><h2>Why SMBs use Viber Ads Manager</h2>If you’re running a small or medium business, you already know every marketing dollar has to work hard for you. So, why choose Viber Ads Manager over other platforms?<h3>1. Reach people where they’re active</h3>Viber isn’t just another app—it’s where people chat, call, and explore daily. By placing ads directly in those environments, you reach potential customers while they’re already engaged.<h3>2. Global reach with local precision</h3>Viber has users across 34+ markets worldwide. Want to stay hyperlocal and reach only people in your city? You can. Want to expand into new international markets? That’s an option too.<h3>3. You’re in control</h3>The platform is fully self-serve. You can launch, pause, or optimize campaigns on your schedule.<h3>4. Flexible, goal-based campaigns</h3>Every business has unique objectives. With Viber Ads Manager, you can choose a campaign goal that fits:<ul><li>Brand awareness: Put your business on the map.</li><li>Website traffic: Drive users to your site or online store.</li><li>Engagement: Get users to interact with your business.</li><li>Conversions: Encourage sign-ups, purchases, or downloads.</li></ul><h3>5. Budget-friendly advertising</h3>Unlike traditional advertising that requires large upfront spends, Viber Ads Manager lets you start small. You can set a budget that works for your business, experiment with campaigns, and scale when you’re ready.<h2>Top ways to use Viber Ads Manager</h2>Viber Ads Manager is versatile enough to support a wide range of goals. Whether you’re a local shop or a growing e-commerce brand, here are the top ways businesses can use the platform:<h3>Promote local offers and services</h3>Run ads to let nearby customers know about your latest offers—like a restaurant promoting a lunch special, a salon advertising seasonal discounts, or a gym pushing a new membership package.<h3>Drive online sales for e-commerce</h3>Boost traffic to your online store by highlighting new arrivals, sales events, or exclusive online deals. With precise targeting, you can reach people most likely to buy.<h3>Increase brand awareness</h3>Use high-visibility ad placements to get your business on people’s radar. Perfect for new businesses looking to build recognition or existing brands expanding into new markets.<h3>Promote events and experiences</h3>Advertise local concerts, workshops, webinars, or community events to ensure a strong turnout. Viber’s local reach makes it especially effective for neighborhood and city-level promotions.<h2>How to get started with Viber Ads Manager</h2>One of the biggest advantages of Viber Ads Manager is how quick and approachable it is, even if you’ve never run a digital ad before. In just a few steps, you can create an account, set up your first campaign, and start reaching new customers on Viber.&nbsp;Here’s a step-by-step guide:<h3>Step 1: Create your account</h3><ol><li>Head over to <a target="_blank" rel="noopener noreferrer" href="https://viber.adslot.com/">Viber Ads Manager</a></li><li>Sign up with your business email</li><li>Complete the simple onboarding process by entering your business details</li><li>You’re ready to start building campaigns!</li></ol><h3>Step 2: Choose a campaign package</h3>Decide what you want your ad to achieve. Options include promoting a product or service, driving traffic to your website, or increasing awareness about your business. You’ll also pick your preferred ad format, from eye-catching static banners to engaging video ads.<h3>Step 3: Set audience, budget, and dates</h3>This is where you define the scope of your campaign:<ul><li>Duration: Choose how long your campaign should run (days, weeks, or longer).</li><li>Budget: Set the amount you want to spend. You can always start small and scale up later.</li><li>Audience: Select your target market based on demographics, location, or interests.</li></ul>The platform makes it simple to fine-tune your targeting, so you’re reaching the right people at the right time.<h3>Step 4: Launch your campaign</h3>Once everything looks good, hit “Publish”. Your ads will start running across Viber, and you’ll be able to see results in real time through the dashboard.<h3>Step 5: Track and optimize</h3>Advertising isn’t “set it and forget it.” With Viber Ads Manager, you can track metrics like impressions, clicks, and conversions. Use this data to refine your targeting, adjust your budget, or test new ad formats.Watch the step-by-step walkthroughs below to learn how to set up your first campaign:<div style="height:0;padding-bottom:56.25%;position:relative;"><iframe style="height:100%;left:0;position:absolute;top:0;width:100%;" sandbox="allow-scripts allow-same-origin" src="https://app.claap.io/viber/creating-a-campaign-on-viber-ad-manager-c-uRKbua4ar8-aXCjj1WwQv9Y/embed" frameborder="0" webkitallowfullscreen="" mozallowfullscreen="" allowfullscreen=""></iframe></div>Video: How to set up your first campaign with Viber Ads Manager<div style="height:0;padding-bottom:56.25%;position:relative;"><iframe style="height:100%;left:0;position:absolute;top:0;width:100%;" sandbox="allow-scripts allow-same-origin" src="https://app.claap.io/viber/adding-creatives-to-your-campaign-c-uRKbua4ar8-9owB4T6dDIAS/embed" frameborder="0" webkitallowfullscreen="" mozallowfullscreen="" allowfullscreen=""></iframe></div>Video: How to add creatives to your campaign with Viber Ads Manager<h2>Best practices for successful ad campaigns on Viber</h2>Launching a campaign on Viber Ads Manager is simple, but getting the best results takes a bit of strategy. With the right approach, you can stretch your budget further, engage more effectively with your audience, and turn clicks into customers.Here are some proven tips to help you get the most out of every campaign:<ol><li>Start small, then scale: Run a test campaign with a limited budget to see what works before investing more.</li><li>Use eye-catching visuals: Ads with clear, high-quality images or videos grab attention faster.</li><li>Align ads with goals: Don’t just run ads for the sake of it. Always connect your creative and targeting to your business objectives.</li><li>Experiment with formats: Try both banners and video ads to see what resonates most with your audience.</li><li>Monitor often: Check performance regularly and adjust campaigns in real time.</li></ol>Have questions? <a target="_blank" rel="noopener noreferrer" href="https://www.forbusiness.viber.com/en/blog/#form_844b64f4-4c98-4d6b-818f-165a36de8b2f">Talk to us!</a> &nbsp;

Viber Ads Manager makes it easy for small and medium-sized businesses to launch their campaigns in three simple steps. Learn more!

How to use Viber Ads Manager

Discover the easy yet impactful way to launch your Viber Ads with our new self-service platform.

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<span style="font-style:normal;font-variant-alternates:normal;font-variant-caps:normal;font-variant-east-asian:normal;font-variant-ligatures:normal;font-variant-numeric:normal;font-variant-position:normal;font-weight:400;text-decoration:none;vertical-align:baseline;white-space:pre-wrap;">Rakuten Viber today announces the global availability of Viber Ads Manager, a self-service advertising platform that enables small and medium agencies and advertisers to independently run ad campaigns in target markets with a pay-as-you-go model.<span style="font-style:normal;font-variant-alternates:normal;font-variant-caps:normal;font-variant-east-asian:normal;font-variant-ligatures:normal;font-variant-numeric:normal;font-variant-position:normal;font-weight:400;text-decoration:none;vertical-align:baseline;white-space:pre-wrap;">Powered by global ad tech provider Adslot, Viber Ads Manager gives direct access to Viber’s ad inventory and extensive global user base. Smaller advertisers can choose from preset advertising packages tailored to their goals and budgets, target audiences with ease to maximize visibility and performance, and engage users through captivating mobile ad formats.<span style="font-style:normal;font-variant-alternates:normal;font-variant-caps:normal;font-variant-east-asian:normal;font-variant-ligatures:normal;font-variant-numeric:normal;font-variant-position:normal;font-weight:400;text-decoration:none;vertical-align:baseline;white-space:pre-wrap;">Viber Ads Manager is available globally from today, and small and medium agencies and advertisers can now&nbsp;<a style="text-decoration:none;" target="_blank" rel="noopener noreferrer" href="https://viber.adslot.com/signup"><span style="font-style:normal;font-variant-alternates:normal;font-variant-caps:normal;font-variant-east-asian:normal;font-variant-ligatures:normal;font-variant-numeric:normal;font-variant-position:normal;font-weight:400;text-decoration-skip-ink:none;vertical-align:baseline;white-space:pre-wrap;">join the platform</a><span style="font-style:normal;font-variant-alternates:normal;font-variant-caps:normal;font-variant-east-asian:normal;font-variant-ligatures:normal;font-variant-numeric:normal;font-variant-position:normal;font-weight:400;text-decoration:none;vertical-align:baseline;white-space:pre-wrap;"> to run their own ad campaigns.<span style="font-style:normal;font-variant-alternates:normal;font-variant-caps:normal;font-variant-east-asian:normal;font-variant-ligatures:normal;font-variant-numeric:normal;font-variant-position:normal;font-weight:400;text-decoration:none;vertical-align:baseline;white-space:pre-wrap;">Getting started is easy: advertisers only need to open their account and launch campaigns in three easy steps:<ul><li><span style="font-style:normal;font-variant-alternates:normal;font-variant-caps:normal;font-variant-east-asian:normal;font-variant-ligatures:normal;font-variant-numeric:normal;font-variant-position:normal;font-weight:400;text-decoration:none;vertical-align:baseline;white-space:pre-wrap;">Choose an ad package based on campaign goal and define target audience</li><li><span style="font-style:normal;font-variant-alternates:normal;font-variant-caps:normal;font-variant-east-asian:normal;font-variant-ligatures:normal;font-variant-numeric:normal;font-variant-position:normal;font-weight:400;text-decoration:none;vertical-align:baseline;white-space:pre-wrap;">Set campaign dates and budget, starting at just $100</li><li><span style="font-style:normal;font-variant-alternates:normal;font-variant-caps:normal;font-variant-east-asian:normal;font-variant-ligatures:normal;font-variant-numeric:normal;font-variant-position:normal;font-weight:400;text-decoration:none;vertical-align:baseline;white-space:pre-wrap;">Launch and reach Viber users around the world</li></ul><span style="font-style:normal;font-variant-alternates:normal;font-variant-caps:normal;font-variant-east-asian:normal;font-variant-ligatures:normal;font-variant-numeric:normal;font-variant-position:normal;font-weight:400;text-decoration:none;vertical-align:baseline;white-space:pre-wrap;">With the new platform, advertisers can directly manage their campaigns in real-time and can experiment with different placements and monitor performance metrics, all within a user-friendly interface.&nbsp;<span style="font-style:normal;font-variant-alternates:normal;font-variant-caps:normal;font-variant-east-asian:normal;font-variant-ligatures:normal;font-variant-numeric:normal;font-variant-position:normal;font-weight:400;text-decoration:none;vertical-align:baseline;white-space:pre-wrap;">Thousands of global and regional brands already advertise on Viber via the&nbsp;<a style="text-decoration:none;" target="_blank" rel="noopener noreferrer" href="https://www.forbusiness.viber.com/en/"><span style="font-style:normal;font-variant-alternates:normal;font-variant-caps:normal;font-variant-east-asian:normal;font-variant-ligatures:normal;font-variant-numeric:normal;font-variant-position:normal;font-weight:400;text-decoration-skip-ink:none;vertical-align:baseline;white-space:pre-wrap;">Viber for Business</a><span style="font-style:normal;font-variant-alternates:normal;font-variant-caps:normal;font-variant-east-asian:normal;font-variant-ligatures:normal;font-variant-numeric:normal;font-variant-position:normal;font-weight:400;text-decoration:none;vertical-align:baseline;white-space:pre-wrap;"> suite tailored for enterprises. Viber Ads Manager complements the app’s existing self-serve accounts which help smaller businesses optimise communication with customers.&nbsp;<span style="font-style:normal;font-variant-alternates:normal;font-variant-caps:normal;font-variant-east-asian:normal;font-variant-ligatures:normal;font-variant-numeric:normal;font-variant-position:normal;font-weight:400;text-decoration:none;vertical-align:baseline;white-space:pre-wrap;">"Viber Ads Manager is the next step in Viber’s super app strategy, part of which is to create an ecosystem of solutions for businesses of all sizes," said&nbsp;<span style="font-style:normal;font-variant-alternates:normal;font-variant-caps:normal;font-variant-east-asian:normal;font-variant-ligatures:normal;font-variant-numeric:normal;font-variant-position:normal;text-decoration:none;vertical-align:baseline;white-space:pre-wrap;">Cristina Constandache<span style="font-style:normal;font-variant-alternates:normal;font-variant-caps:normal;font-variant-east-asian:normal;font-variant-ligatures:normal;font-variant-numeric:normal;font-variant-position:normal;font-weight:400;text-decoration:none;vertical-align:baseline;white-space:pre-wrap;">, Chief Revenue Officer at Rakuten Viber. "We’re excited to launch it after successful testing, giving smaller advertisers a simple way to run targeted campaigns on their own terms."<p style="-webkit-text-stroke-width:0px;caret-color:rgb(0, 0, 0);color:rgb(0, 0, 0);font-style:normal;font-variant-caps:normal;font-weight:400;letter-spacing:normal;orphans:auto;text-align:justify;text-decoration:none;text-indent:0px;text-transform:none;white-space:normal;widows:auto;word-spacing:0px;" data-pm-slice="1 1 []">Small and medium agencies and advertisers can save 15% on their first campaign until October 31 with the promo code WelcomePromo. <span style="font-style:normal;font-variant-alternates:normal;font-variant-caps:normal;font-variant-east-asian:normal;font-variant-ligatures:normal;font-variant-numeric:normal;font-variant-position:normal;font-weight:400;text-decoration:none;vertical-align:baseline;white-space:pre-wrap;">Join the platform&nbsp;<a style="text-decoration:none;" target="_blank" rel="noopener noreferrer" href="https://viber.adslot.com/signup"><span style="font-style:normal;font-variant-alternates:normal;font-variant-caps:normal;font-variant-east-asian:normal;font-variant-ligatures:normal;font-variant-numeric:normal;font-variant-position:normal;font-weight:400;text-decoration-skip-ink:none;vertical-align:baseline;white-space:pre-wrap;">here</a><span style="font-style:normal;font-variant-alternates:normal;font-variant-caps:normal;font-variant-east-asian:normal;font-variant-ligatures:normal;font-variant-numeric:normal;font-variant-position:normal;font-weight:400;text-decoration:none;vertical-align:baseline;white-space:pre-wrap;">. To learn how to launch your first campaign, watch the step-by-step video guide below.<figure class="media"><oembed url="https://www.youtube.com/watch?v=YszNtQzgjVY"></oembed></figure>&nbsp;

The platform helps smaller advertisers run campaigns directly on Viber

Rakuten Viber introduces Viber Ads Manager for small and medium agencies and advertisers

Rakuten Viber introduces Viber Ads Manager

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Go beyond the Black Friday blast with these proven use cases and examples. Download the playbook!

Shopping season best practices with Viber Business Messages

Go beyond the Black Friday blast with these 5 proven use cases and examples.

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Have you heard of the short attention span pandemic? Today, the <a target="_blank" rel="noopener noreferrer" href="https://economictimes.indiatimes.com/magazines/panache/is-your-attention-span-shrinking-with-every-scroll-new-study-reveals-a-shocking-decline-here-is-how-to-take-back-control/articleshow/121248355.cms">average person can focus on a single screen for just 47 seconds</a>, compared to 2.5 minutes in the early 2000s. On-demand content and experiences have led customers to expect one-click options from shopping to banking and even dating.This shift has led brands to look for more efficient ways to engage and convert customers. And <a target="_blank" rel="noopener noreferrer" href="https://www.forbusiness.viber.com/en/blog/post/why-brands-need-to-embrace-super-apps/">super apps</a> are becoming central to the entire customer journey. That's why we <a target="_blank" rel="noopener noreferrer" href="https://www.forbusiness.viber.com/en/blog/post/rakuten-viber-unveils-carousel-and-list-business-messages/">recently launched</a> a new, creative business message type: Viber Carousel Messages.Designed to enhance product discovery and streamline the purchasing process directly within the chat interface, Viber Carousel messages can be used across industries to drive action.In this blog, we guide you through what this new message type is, how to use it to achieve optimal results, and the steps you can take to get started. Let’s dive in:<h2>What Are Viber Carousel Messages?</h2>Viber Carousel Messages are a new, creative business message type that allows brands to showcase up to 5 rich cards within a single message in the Viber app.<figure class="image"><img style="aspect-ratio:1842/898;" src="https://env-stage-hosting.s3.eu-central-1.amazonaws.com/viber_carousel_messages_specs_7af1f865b0.png" alt="viber-carousel-messages_specs.png" srcset="https://env-stage-hosting.s3.eu-central-1.amazonaws.com/thumbnail_viber_carousel_messages_specs_7af1f865b0.png 245w,https://env-stage-hosting.s3.eu-central-1.amazonaws.com/small_viber_carousel_messages_specs_7af1f865b0.png 500w,https://env-stage-hosting.s3.eu-central-1.amazonaws.com/medium_viber_carousel_messages_specs_7af1f865b0.png 750w,https://env-stage-hosting.s3.eu-central-1.amazonaws.com/large_viber_carousel_messages_specs_7af1f865b0.png 1000w," sizes="100vw" width="1842" height="898"><figcaption>Viber Carousel Message specifications</figcaption></figure>Each card can feature:<ul><li>A product image: Showcase your offerings visually.</li><li>Title and description: Provide concise and compelling information.</li><li>Call-to-action (CTA) buttons: Direct customers to take specific actions, such as "View Details" or "Buy Now."</li></ul><a target="_blank" rel="noopener noreferrer" href="https://env-stage-hosting.s3.eu-central-1.amazonaws.com/Viber_Carousel_Messages_Onepager_cb52136d8d.pdf">Download one-pager</a>With Viber Carousel Messages, customers can browse multiple offers within a single message, tap on a CTA to view item details, and click through to complete a purchase directly on your website or app. The ability to power quick customer actions makes them ideal for product collections, seasonal campaigns, and promotions.<h2>Key benefits of using Viber Carousel Messages</h2>Viber Carousel Messages can help businesses:<ul><li>Enhanced customer engagement: Interactive and visually appealing content captures customer attention and encourages interaction.</li><li>Streamlined shopping experiences: Customers can explore multiple products and make purchases without leaving the app.</li><li>Increased conversion rates: Direct CTAs guide customers toward desired actions, reducing friction in the purchasing process.</li><li>Personalized interactions: Tailor carousel content to individual customer preferences and behaviors, fostering a more personalized experience.</li></ul><h2>Top use cases for Viber Carousel Messages</h2>Viber Carousel Messages are a versatile format that can serve a wide range of industries and customer engagement goals. Whether you're promoting products, services, or special offers, the swipeable, interactive card layout gives you more room to tell your story and more opportunities to drive action. Here are some of the most impactful ways businesses are already using them:<h3>Share new arrivals and back-in-stock alerts&nbsp;</h3>Viber Carousel Messages act as your digital shop window, perfect for featuring curated selections like bestsellers, seasonal picks, or new arrivals in a neat, scrollable format. They’re also ideal for letting customers know when a favourite product is back in stock or to showcase exciting new arrivals. Each card links directly to its page, making it easy for customers to browse and buy instantly, tapping into fresh interest as soon as it sparks.<figure class="image"><img style="aspect-ratio:1500/844;" src="https://env-stage-hosting.s3.eu-central-1.amazonaws.com/viber_carousel_messages_new_arrivals_3864afdf75.jpg" alt="viber carousel messages_new arrivals.jpg" srcset="https://env-stage-hosting.s3.eu-central-1.amazonaws.com/thumbnail_viber_carousel_messages_new_arrivals_3864afdf75.jpg 245w,https://env-stage-hosting.s3.eu-central-1.amazonaws.com/small_viber_carousel_messages_new_arrivals_3864afdf75.jpg 500w,https://env-stage-hosting.s3.eu-central-1.amazonaws.com/medium_viber_carousel_messages_new_arrivals_3864afdf75.jpg 750w,https://env-stage-hosting.s3.eu-central-1.amazonaws.com/large_viber_carousel_messages_new_arrivals_3864afdf75.jpg 1000w," sizes="100vw" width="1500" height="844"><figcaption>Example of promoting new arrivals using Viber Carousel Messages</figcaption></figure><h3>Drive urgency with flash sales and limited-time offers</h3>Nothing sparks action like a great deal that’s about to disappear. Carousels are perfect for showcasing multiple discounted items or special offers in one go, with clear CTAs like “Only Today” or “Shop Now.” You can even add countdown visuals to amplify that sense of urgency and encourage customers to act fast.<figure class="image"><img style="aspect-ratio:1500/844;" src="https://env-stage-hosting.s3.eu-central-1.amazonaws.com/viber_carousel_messages_limited_time_offers_256ba04d66.jpg" alt="viber carousel messages_limited time offers.jpg" srcset="https://env-stage-hosting.s3.eu-central-1.amazonaws.com/thumbnail_viber_carousel_messages_limited_time_offers_256ba04d66.jpg 245w,https://env-stage-hosting.s3.eu-central-1.amazonaws.com/small_viber_carousel_messages_limited_time_offers_256ba04d66.jpg 500w,https://env-stage-hosting.s3.eu-central-1.amazonaws.com/medium_viber_carousel_messages_limited_time_offers_256ba04d66.jpg 750w,https://env-stage-hosting.s3.eu-central-1.amazonaws.com/large_viber_carousel_messages_limited_time_offers_256ba04d66.jpg 1000w," sizes="100vw" width="1500" height="844"><figcaption>Example of sharing limited-time offers using Viber Carousel Messages</figcaption></figure><h3>Help customers compare options and make decisions</h3>Buying decisions often come down to comparing choices side by side. Use carousels to lay out different plans, packages, products, or service tiers clearly. For example, you can highlight key features of each option with simple visuals and “Learn More” or “Subscribe Now” buttons, making it effortless for customers to choose what fits them best.<figure class="image"><img style="aspect-ratio:1500/844;" src="https://env-stage-hosting.s3.eu-central-1.amazonaws.com/viber_carousel_messages_bundle_promotions_f075620e29.jpg" alt="viber carousel messages_bundle promotions.jpg" srcset="https://env-stage-hosting.s3.eu-central-1.amazonaws.com/thumbnail_viber_carousel_messages_bundle_promotions_f075620e29.jpg 245w,https://env-stage-hosting.s3.eu-central-1.amazonaws.com/small_viber_carousel_messages_bundle_promotions_f075620e29.jpg 500w,https://env-stage-hosting.s3.eu-central-1.amazonaws.com/medium_viber_carousel_messages_bundle_promotions_f075620e29.jpg 750w,https://env-stage-hosting.s3.eu-central-1.amazonaws.com/large_viber_carousel_messages_bundle_promotions_f075620e29.jpg 1000w," sizes="100vw" width="1500" height="844"><figcaption>Example of sharing bundle promotions using Viber Carousel Messages</figcaption></figure><h3>Personalize promotions and reward loyalty</h3>Your loyal customers want to feel special. Carousels can be used to deliver personalised offers, exclusive discounts, or loyalty rewards tailored to different segments of your audience. For example, show them what they can redeem with their points, or surprise them with member-only perks – building stronger relationships and driving repeat purchases.<figure class="image"><img style="aspect-ratio:1500/844;" src="https://env-stage-hosting.s3.eu-central-1.amazonaws.com/viber_carousel_messages_recommendations_d683fa323f.jpg" alt="viber carousel messages_recommendations.jpg" srcset="https://env-stage-hosting.s3.eu-central-1.amazonaws.com/thumbnail_viber_carousel_messages_recommendations_d683fa323f.jpg 245w,https://env-stage-hosting.s3.eu-central-1.amazonaws.com/small_viber_carousel_messages_recommendations_d683fa323f.jpg 500w,https://env-stage-hosting.s3.eu-central-1.amazonaws.com/medium_viber_carousel_messages_recommendations_d683fa323f.jpg 750w,https://env-stage-hosting.s3.eu-central-1.amazonaws.com/large_viber_carousel_messages_recommendations_d683fa323f.jpg 1000w," sizes="100vw" width="1500" height="844"><figcaption>Example of sending personalized recommendations via Viber Carousel Messages</figcaption></figure><h3>Promote add-on services and upgrades</h3>People love extras that make life easier. Use carousels to feature add-on services like roaming packs, device insurance, premium delivery, or entertainment bundles. This not only increases average order value but also helps customers discover offerings they might not have known you had.<figure class="image"><img style="aspect-ratio:1500/844;" src="https://env-stage-hosting.s3.eu-central-1.amazonaws.com/viber_carousel_mesages_cross_sell_upsell_eebd34c968.jpg" alt="viber carousel mesages_cross-sell upsell.jpg" srcset="https://env-stage-hosting.s3.eu-central-1.amazonaws.com/thumbnail_viber_carousel_mesages_cross_sell_upsell_eebd34c968.jpg 245w,https://env-stage-hosting.s3.eu-central-1.amazonaws.com/small_viber_carousel_mesages_cross_sell_upsell_eebd34c968.jpg 500w,https://env-stage-hosting.s3.eu-central-1.amazonaws.com/medium_viber_carousel_mesages_cross_sell_upsell_eebd34c968.jpg 750w,https://env-stage-hosting.s3.eu-central-1.amazonaws.com/large_viber_carousel_mesages_cross_sell_upsell_eebd34c968.jpg 1000w," sizes="100vw" width="1500" height="844"><figcaption>Example of using Viber Carousel Messages fora. cross-sell or upsell campaign</figcaption></figure><h2>Best practices for using Viber Carousel Messages</h2>Effective carousels go beyond aesthetic appeal; they align with your brand identity, capture user attention instantly, and deliver tailored offers that drive action. Below are key best practices to ensure your Viber Carousel Messages are optimized to achieve your campaign goals:<ul><li>Maintain visual consistency (colors, style, branding) across all cards</li><li>Incorporate emojis and visual elements</li><li>Use high-quality photos</li><li>Personalize offers per customer segment</li><li>Keep CTA text clear and action-oriented</li><li>Test and refine your carousels</li></ul><h2>Get started with Viber Carousel Messages</h2>Ready to set up promotions that convert? Here's how to get started with Viber Carousel Messages:<ol><li>Talk to your Rakuten Viber account manager to learn how these messages can align with your business goals.</li><li>Or, set it up through one of our trusted messaging partners — they'll help you build, manage, and optimize your campaigns. &nbsp;</li></ol>

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Viber Carousel Messages: Why, when, and how to use them

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In the era of instant communication, customers expect speed, simplicity, and convenience — especially when interacting with brands. And notifications with interactive buttons, quick replies, or polls drive <a target="_blank" rel="noopener noreferrer" href="https://moldstud.com/articles/p-maximizing-app-engagement-through-interactive-push-notifications?utm_source=chatgpt.com">up to 30% higher interaction rates</a> compared to standard alerts.That’s why <a target="_blank" rel="noopener noreferrer" href="https://www.forbusiness.viber.com/en/blog/post/rakuten-viber-unveils-carousel-and-list-business-messages/">we recently introduced</a> a new, interactive business message format: Viber List Messages.Designed to streamline customer interactions, Viber List Messages enable brands to gather clear, actionable responses with just one tap.Read on to learn more about this new feature and the different ways you can use it to reach your business communication goals.<h2>What are Viber List Messages?</h2>Viber List Messages are an interactive business message format designed to add efficiency, speed, and high engagement to your customer communication.This new message type streamlines decision-making processes, enabling you to present up to five predefined response options in a single message. Instead of typing a reply, your customers can simply tap an option, and that selection is sent back to your brand as their response.<img src="https://env-stage-hosting.s3.eu-central-1.amazonaws.com/viber_list_messages_specs_5acbd3e9cd.png" alt="viber-list-messages_specs.png" srcset="https://env-stage-hosting.s3.eu-central-1.amazonaws.com/thumbnail_viber_list_messages_specs_5acbd3e9cd.png 245w,https://env-stage-hosting.s3.eu-central-1.amazonaws.com/small_viber_list_messages_specs_5acbd3e9cd.png 500w,https://env-stage-hosting.s3.eu-central-1.amazonaws.com/medium_viber_list_messages_specs_5acbd3e9cd.png 750w,https://env-stage-hosting.s3.eu-central-1.amazonaws.com/large_viber_list_messages_specs_5acbd3e9cd.png 1000w," sizes="100vw" width="1842" height="898">Here’s a quick overview of the key functionalities:<ul><li>Customers can only select one response.</li><li>Responses are sent instantly to the business, enabling fast follow-up or action.</li><li>No need for open-ended typing or confusion — the brand guides the conversation.</li></ul><a target="_blank" rel="noopener noreferrer" href="https://env-stage-hosting.s3.eu-central-1.amazonaws.com/Viber_List_Messages_One_pager_ec4e8acac8.pdf">Download the one-pager</a>Whether it’s confirming a booking, choosing a delivery time, or sharing a preference, Viber List Messages make communication faster, clearer, and easier for both parties.Consumers want conversations with brands to feel as natural and friction-free as messaging a friend. While businesses are embracing conversational commerce and chat-based services to help capture input, direct next steps, and keep the conversation moving.<h2>Key benefits of using Viber List Messages</h2>By replacing open-ended questions with structured, tap-to-choose options, brands can speed up conversations and gather consistent, actionable data. Here’s how Viber List Messages can create smarter, faster customer experiences:<ul><li>Improve response rates: Predefined options make it easier for users to reply, and more likely that they will.</li><li>Reduce friction: No typing required. Customers just tap a response.</li><li>Guide the conversation: Brands can steer users toward specific choices or next steps.</li><li>Speed up service: Faster replies lead to quicker resolution and higher customer satisfaction.</li><li>Consistent data: With structured responses, businesses receive clean, uniform input that’s easy to process, resulting in higher efficiency with fewer human errors.</li></ul><h2>Top use cases for Viber List Messages</h2>Viber List Messages are designed to simplify decision-making and remove barriers in the customer journey, all while collecting structured responses that are easy to act on.&nbsp;Here are three key ways you can reduce friction and increase engagement with this new format:<h3>Bookings, orders, and appointments</h3>From confirming a hotel stay to scheduling a bank visit, customers can quickly confirm, reschedule, or upgrade their bookings, increasing efficiency and satisfaction.Examples:<ul><li>Confirm or change delivery or appointment times</li><li>Select room upgrades, service tiers, or add-ons</li><li>Choose store locations, pickup windows, or check-in preferences</li></ul><h3>Post-purchase engagement</h3>Viber List Messages keep customers engaged, even after they’ve completed their purchase, with quick-access options to rewards, reviews, or repeat purchases.Examples:<ul><li>Redeem loyalty points or select rewards</li><li>Leave a review or satisfaction rating</li><li>Reorder frequently purchased items</li></ul><h3>Customer service and support</h3>Whether it's choosing the right support topic, resolving common issues, or following up on a previous issue, customers can get what they need faster and without long wait times by choosing from a pre-defined list of next steps.Examples:<ul><li>Select issue type before speaking with an agent</li><li>Choose preferred return or refund options</li><li>Share feedback with structured post-service surveys</li></ul><h2>Viber List Messages use cases by industry</h2>If you want to go beyond the basics, there are several ways to tailor these messages to your industry or business goal. Here are a few examples:<h3>Retail and eCommerce</h3><ul><li><a target="_blank" rel="noopener noreferrer" href="https://www.forbusiness.viber.com/en/blog/post/back-in-stock-alerts-viber-business-messages/">Back-in-stock</a> notifications: When a previously sold-out item becomes available, customers can quickly select their preferred size or color to complete their purchase with fewer steps.</li><li>Returns and exchanges: Simplify the return process by letting customers select the reason for return, preferred resolution (exchange, refund, store credit), and return method.</li></ul><h3>Banking and Financial Services</h3><ul><li>Personalized banking experiences: Guide customers who express interest in a product, such as a loan or credit card, to the appropriate department or representative based on their selected needs.</li><li>Account services and updates: Automate routine tasks by prompting customers to choose from a list of common requests, such as updating contact information, ordering a new card, or setting up direct deposit.</li></ul><h3>Travel and Hospitality</h3><ul><li>Check-in confirmations: Encourage customers to confirm reservations, select check-in times, or request special services such as airport transfers or early check-ins.</li><li>Service selection: Enable guests to select preferred room upgrades, add-on experiences such as spa packages or breakfast, or provide quick feedback during their stay with just one tap.</li></ul><h3>Telecom and Utilities</h3><ul><li>New customer onboarding: Empower new customers to set up their services, such as activating a SIM, setting up voicemail, or linking their account, with a checklist of tasks.</li><li>Bill payment and reminders: Reduce late payments by giving customers quick access to billing options, such as paying now, setting a reminder, or viewing detailed charges.</li></ul><h3>Delivery and Logistics</h3><ul><li>Delivery time and location preferences: Reduce failed delivery attempts and improve operational efficiency by enabling customers to confirm or reschedule delivery windows, choose alternate drop-off locations, or opt for contactless delivery.</li><li>Package tracking options: Make it easy for customers to choose how they’d like to receive tracking updates, whether via message notifications, email, or through a link to a live tracking page, so they can stay informed without needing to ask.</li></ul><h2>Viber List Messages best practices</h2>To make the most impact, your list messages should do more than just deliver information; they should guide, attract, and connect with your audience. That's why it’s important to get the details right. Below, we’ve put together a set of best practices:<ul><li>Keep lists short and focused</li><li>Incorporate emojis and visual elements</li><li>Ensure lists are scannable and easy to comprehend</li><li>Provide clear instructions and guidance</li><li>Consider the context and audience</li><li>Test and refine your lists</li></ul><h2>How to get started with Viber List Messages</h2>Getting started with Viber List Messages is quick and simple:<ul><li>Talk to your Rakuten Viber account manager: They'll help you identify the right use cases and integrate List Messages into your communication flow.</li><li>Set up through our trusted <a target="_blank" rel="noopener noreferrer" href="https://www.forbusiness.viber.com/en/messaging-partners/">messaging partners</a>: Our partners can support everything from template creation to delivery tracking and automation.</li></ul>Aren’t using Viber Business Messages yet? <a target="_blank" rel="noopener noreferrer" href="https://share.hsforms.com/7451889/844b64f4-4c98-4d6b-818f-165a36de8b2f">Talk to us to get started</a>. &nbsp;

Fuel action with real-time insights using Viber's new, interactive business message format. Learn more!

Viber List Messages: Key benefits and examples

Fuel action with real-time insights using Viber's new, interactive business message format

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