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<p>Сеть аптек Подорожник выбрала Rakuten Viber потому что:</p><ul><li>присутствие на платформе Rakuten Viber помогает оказаться на главном экране смартфона, в диапазоне внимания большинства пользователей;&nbsp;&nbsp;</li><li>это более затрато-эффективный подход, по сравнению с разработкой и поддержкой отдельного приложения;&nbsp;</li><li>благодаря такой инфраструктуре, пользователи могут оформлять заказы откуда угодно, даже находясь в другой стране;</li><li>большинство покупателей Подорожника и так уже пользуется Rakuten Viber;</li><li>решения Rakuten Viber создают единую экосистему для всех этапов онлайн-взаимодействия с клиентами.</li></ul>

Почему Rakuten Viber?

<ul><li>Максимально эффективное вовлечение клиентов</li><li>Лидогенерация и увеличение прибыли</li><li>Доставка персонализированных промо и скидок</li><li>Сбор отзывов покупателей</li><li>Улучшение клиентского опыта и лояльности</li></ul>

Цели

Эта история успеха была достигнута в кооперации с официальным партнером Rakuten Viber — GMS

“Люди звикли спілкуватися в месенджерах, бо це зручно і швидко. То чому б не використовувати їх і для оформлення замовлень? В усіх встановлений Rakuten Viber, і як правило — на головному екрані смартфона, а це сьогодні чи не найдорожча “нерухомість” у цифровому світі. З такою системою наші покупці можуть зробити замовлення в кілька кліків — а ми отримуємо класне місце на смартфоні клієнтів, в діапазоні уваги. Rakuten Viber став невід’ємною складовою нашої інфраструктури продажів. Його рішення утворюють повноцінну екосистему для взаємодії з клієнтами: від промо-розсилок та продажів до отримання відгуків та лояльності.”

<ul><li>+10% увеличение ROI благодаря решениям для обмена сообщениями Viber&nbsp;</li><li>+37% больший товарооборот, по сравнению с предыдущим годом</li><li>450% ROMI (возврат маркетинговых инвестиций) для промо-кампаний в Rakuten Viber</li><li>Более 1.1M подписчиков в чат-боте, в течение первого года кампании</li><li>46% подписчиков, у которых запросили отзывы, — предоставили их</li><li>50% всех онлайн-заказов оформлены через чат-бот</li></ul>

Результаты

Решения для обмена сообщениями Viber как экосистема для продаж и взаимодействия с клиентами

<p>Сеть аптек Подорожник использовала решения для обмена сообщениями Viber как инфраструктуру для взаимодействия с покупателями на разных этапах клиентского пути:</p><ul><li>таргетированные Бизнес-сообщения Viber приводят пользователей в чат-бот, вовлекают в общение, а также доставляют специальные предложения и акции;&nbsp;</li><li>Чат-бот Viber собирает отзывы, рассылает опросы и промо, выступает виртуальной карточкой лояльности, а также принимает заказы, которые клиенты затем могут забрать в аптеке.</li></ul>

Решения

Товарооборот

ROMI

Подписчики чат-бота

Отзывы предоставили

Заказ на самовывоз через бот

Сеть аптек Подорожник

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Central & Eastern Europe

Commonwealth of Independent States

Middle East & North Africa

North America

South East Asia

Western Europe

Global

Regions

Automotive

Beauty

Construction

Education

Electronics

Energy

Entertainment

Fashion

Industry 

Increase brand awarness

Reduce costs

Improve efficiency

Increase revenue

Promote products/services

Communicate with customers

Objective

Chatbots

Business Messages

Stickers

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Lenses

Gems

360 Campaigns

Click-to-Message

Products

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Seamlessly integrate GenAI agents and live support for superior CX

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Develop omni-channel messaging campaign through Viber, RCS, What's Up

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