CM.com is global leader in cloud software for conversational commerce

AI & Chatbots + Omnichannel platform for customer service in messengers

Leading omnichannel communication provider

End-to-end integrated software, internet, mobile and hardware solutions

Communicate with your clients via Viber Business Messages, SMS, E-mail, Chatbot and other channels.

Customized bot development and analytics tools

Optimizing communication channels, from businesses to customers

IMEDIA is operating in the field of providing value-added services on telecommunications platforms.

Omnichannel Messaging Platform for effective marketing communication

Connecting businesses with their customers on Viber, powering secure, private interactions 

Communications APIs, unified communications and contact centers

Providers of Cloud Communication Platforms (CPaaS) for Enterprises, OTT players & Telecom operators

Strengthen your position with Viber messaging for better business with your customers

CPaaS empowering businesses to communicate with customers using messaging, video and voice solutions

Making communications and communities for brands: B2C & D2C messaging, chatbots, campaigns

Creating chatbots that people actually love!

Software development company from UI/UX & Design to product development and IT consulting

Software development company specialising in web, mobile, chatbot and tech consulting

Designing and executing integrated digital, analytic and marketing solutions

Communication platform to keep in touch with your frontline employees

User-friendly chatbot builder for popular messengers, without programming knowledge

Custom chatbot developer with a focus on informative, communicative, awareness and E-commerce

Infobip is a global leader in omnichannel communication

Integrated solutions provider from advertising sales, marketing, branding to production

360 agency building Viber chatbot solutions

International messaging service provider for mobile operators and enterprises worldwide

Hybrid Chat, Conversational Marketing and Customer Automation

Grow your audience, engage your customers, automate your messages - across multiple channels

Platform to automate marketing, ecommerce, service operations and support in messengers

#1 Ukrainian Telecom Operator with over 25 million subscribers

Viber's #1 Business Messaging partner in the Philippines

Omnichannel solution provider in the Cloud Communications industry

Viber and SMS messaging service provider with web interface and via API

SMS Centre provides a professional omni-platform for business tasks

Omnichannel communication platform for modern businesses to delight customers

Οmni Channel Business Messaging Specialists of real-time, one-to-one & two-way communication

Providing mobile services to banks and financial institutions in Nepal

Optimised two-way communication between management and employees

Enterprise chatbot provider with high-end AI and cross-industry communication know-how

One of the biggest companies on the business communication market in Russia and CIS

We offer digital tools: SMS, OTT, Virtual PBX, CRM, AI BOT, Contact Center

A global cloud communications platform for all your mobile marketing needs

Next-gen CPaaS with Web & Cloud API services for marketing automation

Enterprise solutions platform for communications, payments, CRM and marketing

Leading Conversational AI and CX Automation Platform

Digital transformation and engagement services, AI chatbots, smart cities and fintech applications

Expert customer engagement and A2P mobile messaging solutions with over 20 years of experience

SparrowSMS: Leading Bulk SMS provider in Nepal and Global Enterprise Messaging

Multichannel messaging platform for successful business communication

Omnichannel platform for customer support teams

Removing communication complexities, so you can succeed.

Founded in 2006, Logate in Podgorica delivers IT solutions for telecoms and banks

Global communications platform for messaging, verification, and fraud prevention

We offer digital transformation services and global vendor software solutions

URBO is B2B SaaS company for the creative and recreational industries

Messente: Messaging partner for companies who want to send business-critical messages at scale

Omnichannel messaging provider for business communication

First in AI and c-commerce, we provide innovative messaging solutions

A holistic messaging and digital agency for messaging solutions

Largest A2P multi-channel messaging platform in the Philippines

SMSBAT is a group of companies that develops and implements modern digital marketing solutions

Communication platform helping brands build connected customer experiences.

Automate sales, marketing, and support with Terra's smart AI technology

A Leading telecom company, GSMA certified Voice carrier and SMS hub, MEF & ITU member

Omnichannel business messaging platform for marketing, sales & support

Multichannel messaging platform for business communication

Digital Solution Provider, Chatbot development and Customer support

Omnichannel platform with built-in phone, webchat, email, tickets, etc.

Creating OS and application software for business digitalization

Corporation in technology and international business, telecommunication and information solutions.

Different Solutions for different ways of communication

A leading service provider in Myanmar's TMT (Telecom, Media, and Technology) industry since 2003

Digital enabler, specialized in Chatbots, Messaging and Engagement

Omnichannel communication platform for business messaging globally

Operating globally through telecom partnerships, providing tailored messaging solutions and support

Expert in reaching, engaging, and retaining the right audience

Swift Technology specializes in Fintech, Vas SMS & custom software dev

Ommichannel platform to communicate worldwide

Seamlessly integrate GenAI agents and live support for superior CX

WayMore Marketing Intelligence Suite helps marketers achieve their goals.

Develop omni-channel messaging campaign through Viber, RCS, What's Up

The Globally Connected Customer Engagement Platform

We provide SMS A2P to Apac pacific region and fintech solution

Top 3 Mobile Marketing agency in Vietnam, offering fast, diverse solutions

Enable novel customer experiences with Generative AI chatbots

Build the future communication for global mobile operators and enterprises

Custom software solutions, staff augmentation, R&D and MVP development

klink.cloud is a leading omnichannel customer engagement platform provider

Smicos: AI-powered chatbot to boost sales, streamline management, and more.

Positive specializes in IT solutions, complex AI assistants, and chatbots

Nikita Mobile LLC is a leading mobile marketing and e-commerce company

The age of messaging has revolutionized not only the way people communicate with one another, but also how they engage with brands and businesses. Your target audience is accustomed to sending messages to friends and family, and now they are expecting the same level of convenience from the companies they buy from. According to a recent study by <a href="https://www.attentive.com/state-of-conversational-commerce" target="_blank" rel="noopener noreferrer nofollow">Attentive</a>, 71% of consumers want to have convenient access for communicating with the brands, and 90% expect fast responses.&nbsp;This is where messaging apps come in handy, helping brands be where the users are, communicate in real time, send promotional messages, automate customer service, and track engagement, to name a few. And all with the convenience and the swift responses that customers crave – 58% of people believe messaging is the fastest way to communicate with brands.<h2 style="text-align:justify;">Brands Choose Rakuten Viber to Connect With Audiences</h2><a href="https://www.forbusiness.viber.com/en/viber-for-business/">Rakuten Viber for Business </a>enables communication between brands and customers, and Rakuten Viber’s suite of marketing solutions is a perfect choice for companies that want to increase reach and drive conversions. With our platform, people can interact with companies like with their friends, while businesses can create <a href="https://www.forbusiness.viber.com/en/blog/post/the-benefits-of-personalization-how-tailoring-content-to-your-audience-can-improve-engagement-and-conversions/">personalized experiences</a> and connect with the clients in the app they use so often in day-to-day life.&nbsp;<figure class="image"><img src="https://env-stage-hosting.s3.eu-central-1.amazonaws.com/Viber_s_suite_of_marketing_solutions_for_each_step_of_the_marketing_funnel_ae87f0c737.png"><figcaption>Rakuten Viber’s suite of marketing solutions for each step of the marketing funnel</figcaption></figure>Over 65% of Rakuten Viber users have a purchasing power that is attractive to every business. <a href="https://b2b.viber.com/viber-for-business-form">Contact us</a> to learn more about the audience demographics.<h2 style="text-align:justify;">Not Just Messaging – Use Rakuten Viber For Multiple Marketing Goals</h2>In this article, we are sharing features and tools available to brands through the Rakuten <a href="https://www.forbusiness.viber.com/en/blog/post/connecting-with-your-audience-through-viber-at-all-steps-of-the-customer-journey/">Viber for Business offerings</a>.&nbsp;In addition to geography and scale (Rakuten Viber is present in more than 190 countries and 44 languages), it is also the types of reach you should explore on Rakuten Viber. From interactive chatbots to branded Viber lenses, to ads and sponsored content, there are plenty of ways to get your message across to potential and existing customers.&nbsp;<a href="https://www.forbusiness.viber.com/en/marketing-solutions/">Rakuten Viber Advertising solutions</a> (including <a href="https://www.forbusiness.viber.com/en/blog/post/rakuten-viber-snap-partnership/">Branded Lenses</a>)<a href="https://www.forbusiness.viber.com/en/business-messages/">Rakuten Viber Business Messages</a><a href="https://www.forbusiness.viber.com/en/chatbots/">Rakuten Viber Chatbots</a>1. Attract new users, build brand awareness and stay top of mind&nbsp;With Rakuten Viber Ads, you can attract new users and build brand awareness by staying top-of-mind in the most convenient channel for your audience. Rakuten Viber post-call can include animated visuals, text, and a CTA button, while Rakuten Viber Explore gives you exposure alongside premium brand content. Additionally, ads within Chats, Calls, More screens, and on the desktop version are all available for you to reach users either through standard or advanced targeting. Our Rakuten Viber Ads team is <a href="https://b2b.viber.com/viber-ads-form">happy to share</a> all options with you.<figure class="image"><img src="https://env-stage-hosting.s3.eu-central-1.amazonaws.com/Examples_of_different_Viber_Ads_options_39ee600302.png"><figcaption>Examples of different Rakuten Viber Ads options</figcaption></figure>2. Amplify Engagement&nbsp;<a href="https://www.data.ai/en/go/state-of-mobile-2022/" target="_blank" rel="noopener noreferrer nofollow">According to App Annie</a>, a person spends 4 hours and 48 minutes on average on a mobile device every day, which provides digital marketers with ample opportunities to reach their target clientele on the screens where people are engaged the most.&nbsp;Rakuten Viber's rich media features will add up to easier, smoother brand-user interaction and even greater engagement. Maximize it by using rich media content to provide more information (photos, videos, carousels, CTAs, files): a customer needs a picture of a product from a different angle? Send it. Better yet – take a video from multiple angles! A buyer isn't sure exactly what product they want from a category? A chatbot can send a carousel showcasing the entire line. A client needs specifications or wants to review warranty terms? Send that file.&nbsp;<figure class="image"><img src="https://env-stage-hosting.s3.eu-central-1.amazonaws.com/Drive_engagement_and_conversions_with_Viber_messaging_solutions_1ba083b49c.png"><figcaption>Drive engagement and conversions with Rakuten Viber messaging solutions</figcaption></figure>3. Express Brand Personality With Rakuten Viber LensesBy using cutting-edge technology, Rakuten <a href="https://www.forbusiness.viber.com/en/blog/post/rakuten-viber-snap-partnership/">Viber Lenses</a> make it possible for brands to create custom AR experiences that bring their products and messages to life. How do Viber Lenses work? Customers can beautify themselves, add 3D elements, animals, objects, and much more, and share them within the app or save them to their gallery to share elsewhere. Lenses are a native part of the Rakuten Viber platform, so people can start using them instantly, without having to download any additional plugins.&nbsp;<figure class="image"><img src="https://env-stage-hosting.s3.eu-central-1.amazonaws.com/Examples_of_interactive_branded_Viber_Lenses_b135fd83c9.png"><figcaption>Examples of interactive branded Rakuten Viber Lenses</figcaption></figure>From interactive product demonstrations to fun and games, Rakuten Viber Lenses offers a new approach for businesses to express individuality and connect with customers. The benefits of using branded Rakuten Viber Lenses for companies are multiple.&nbsp;<ul><li style="text-align:justify;">Increase visibility in one of the most popular messaging apps</li><li style="text-align:justify;">Leverage the social component and the creativity of the users themselves</li><li style="text-align:justify;">Create an engaging brand image to raise awareness</li><li style="text-align:justify;">Connect with customers using Rakuten Viber's most viral and interactive solution</li><li style="text-align:justify;">Become more popular with the Gen Z Viber users</li></ul>4. Embrace the Power of PersonalizationIntegrating a <a href="https://www.forbusiness.viber.com/en/blog/post/the-rise-of-personalization-in-mobile-marketing/">CRM or a CDP</a> into the Rakuten Viber <a href="https://www.forbusiness.viber.com/en/blog/post/2023-marketing-toolbox-martech-and-adtech-cdp-ai-superapp/">marketing toolbox</a> will provide you with the ability to laser-target audience segments with relevant messages, thus increasing the chance of conversions.This strategy will further multiply the wealth of customer data you own for tailoring all your communications for that special personal touch. Remember buyer preferences, their sizes, titles, and other small but important details, and use this information to shape your engagement with them. With this approach, talking to the brand online will feel just as good as chatting with a favorite shop owner or consultant in a brick-and-mortar store. <a href="https://c.smarterhq.com/resources/Privacy-Personalization-Report.pdf?mtime=20200616175059andfocal=none" target="_blank" rel="noopener noreferrer nofollow">According to SmarterHQ</a> Privacy &amp; Personalization Report, 72% of customers would love receiving personalized offers from brands they trust. Not only does it make shoppers feel good, but it also shows that your company is paying attention to their individual needs and wants. It's a simple way to show your audience that you care, which could be the difference between a one-time buyer and a lifelong fan.<a href="https://www.forbusiness.viber.com/en/success-stories/story/primer/">Primer</a>, the Philippines based retailer, is a great example of an organization that was able to successfully leverage the <a href="https://www.forbusiness.viber.com/en/blog/post/the-power-of-customer-data-how-to-use-it-to-improve-your-marketing-efforts/">power of customer data</a> to reach its audience. When Covid hit, Primer offered their customers an online shopping service through Rakuten Viber Business Messages, with a special voucher for a purchase. The conversion rate for the code redemption was 53%, and Primer Group achieved a total sales target of 401%.5. Get Viral: Add Fun and Create Emotional ConnectionsCheck out Rakuten Viber Stickers, an entertaining means of expressing the message. Creating stickers is simple, and they can be used to promote a brand, a product, or a service. People like sharing fun stickers with their friends, so they are a great way to get a message out there. Leverage the power of viral marketing, get people talking about your brand, and reach an even larger audience.Coca-Cola launched a Sticker Pack with a promo code mechanism and a chatbot experience on Rakuten Viber. To maximize its reach and conversions, Coca-Cola amplified this with cross-promotion across its social channels. The results? 298K+ stickers sent, 680K+ chatbot interactions, 29K+ code redemptions. And this is just in one country. <a href="https://www.forbusiness.viber.com/en/success-stories/story/coca-cola/">Read the Coca-Cola and Rakuten Viber case study</a>.6. Influence customer considerations&nbsp;This is one of the most powerful features that every marketer can benefit from. Leverage the power of Rakuten Viber Messaging Solutions to drive a customer down the sales funnel:<ul><li style="text-align:justify;">Send updates about the products and services to nurture leads with relevant offers and respond quickly to follow-up questions. Use Rakuten Viber Chatbots, or Conversational Messages.</li><li style="text-align:justify;">Explore all benefits of Promotional Business Messages:</li><li style="text-align:justify;">Use CRM and CDP integrations to gain insights</li><li style="text-align:justify;">Use insights to personalize your promotional messages</li><li style="text-align:justify;">Use personalized offers with rich media elements and CTA buttons to drive sales</li></ul>7. Drive conversions through conversationsWith Rakuten Viber Сhatbots, a seller can use real-time conversations to help shoppers make up their minds and choose the right product. Whether it's helping them find the best clothing fit, explaining how to measure themselves, suggesting what fits their room based on a picture they send, or influencing their choice of purchases, people will appreciate it. Forget about stressing over missing out on a lead outside of working hours&nbsp; – chatbots never sleep and can respond fast, any time the users feel like engaging.8. Nurture brand loyalty with efficient post-sales supportA crucial factor that ensures <a href="https://www.forbusiness.viber.com/en/blog/post/4-ways-to-boost-customer-loyalty-through-conversational-ui/">customer loyalty</a> is the ability to resolve issues quickly. Use <a href="https://www.forbusiness.viber.com/en/blog/post/the-rise-of-conversational-commerce/">Conversational Messages</a> and Rakuten <a href="https://www.forbusiness.viber.com/en/blog/post/the-evolution-of-chatbots/">Viber Chatbots</a> to ensure faster resolution of queries leading to customer satisfaction and loyalty.<h2 style="text-align:justify;">Maximize The Synergy of Tools&nbsp;</h2>Most importantly, make the most of various Rakuten Viber features – combining them creates a powerful toolbox that can help you reach your business goals. For example, use Rakuten Viber Ads to boost visibility and reach, and Chatbots to facilitate conversions. Or use Lenses to introduce a fun factor and boost engagement, and then follow up with Promotional Business Messages to drive sales. Be creative – the possibilities are endless.

Beyond Messaging. Rakuten Viber for Business Solutions for every stage of your marketing funnel

How brands can use Rakuten Viber to connect with customers at every stage of the marketing funnel

Beyond Messaging. Rakuten Viber for Business Solutions for every stage of your marketing funnel

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