CM.com is global leader in cloud software for conversational commerce

AI & Chatbots + Omnichannel platform for customer service in messengers

Leading omnichannel communication provider

End-to-end integrated software, internet, mobile and hardware solutions

Communicate with your clients via Viber Business Messages, SMS, E-mail, Chatbot and other channels.

Customized bot development and analytics tools

Optimizing communication channels, from businesses to customers

IMEDIA is operating in the field of providing value-added services on telecommunications platforms.

Omnichannel Messaging Platform for effective marketing communication

Connecting businesses with their customers on Viber, powering secure, private interactions 

Communications APIs, unified communications and contact centers

Providers of Cloud Communication Platforms (CPaaS) for Enterprises, OTT players & Telecom operators

Strengthen your position with Viber messaging for better business with your customers

CPaaS empowering businesses to communicate with customers using messaging, video and voice solutions

Making communications and communities for brands: B2C & D2C messaging, chatbots, campaigns

Creating chatbots that people actually love!

Software development company from UI/UX & Design to product development and IT consulting

Software development company specialising in web, mobile, chatbot and tech consulting

Designing and executing integrated digital, analytic and marketing solutions

Communication platform to keep in touch with your frontline employees

User-friendly chatbot builder for popular messengers, without programming knowledge

Custom chatbot developer with a focus on informative, communicative, awareness and E-commerce

Infobip is a global leader in omnichannel communication

Integrated solutions provider from advertising sales, marketing, branding to production

360 agency building Viber chatbot solutions

International messaging service provider for mobile operators and enterprises worldwide

Hybrid Chat, Conversational Marketing and Customer Automation

Grow your audience, engage your customers, automate your messages - across multiple channels

Platform to automate marketing, ecommerce, service operations and support in messengers

#1 Ukrainian Telecom Operator with over 25 million subscribers

Viber's #1 Business Messaging partner in the Philippines

Omnichannel solution provider in the Cloud Communications industry

Viber and SMS messaging service provider with web interface and via API

SMS Centre provides a professional omni-platform for business tasks

Omnichannel communication platform for modern businesses to delight customers

Οmni Channel Business Messaging Specialists of real-time, one-to-one & two-way communication

Providing mobile services to banks and financial institutions in Nepal

Optimised two-way communication between management and employees

Enterprise chatbot provider with high-end AI and cross-industry communication know-how

One of the biggest companies on the business communication market in Russia and CIS

We offer digital tools: SMS, OTT, Virtual PBX, CRM, AI BOT, Contact Center

A global cloud communications platform for all your mobile marketing needs

Next-gen CPaaS with Web & Cloud API services for marketing automation

Enterprise solutions platform for communications, payments, CRM and marketing

Leading Conversational AI and CX Automation Platform

Digital transformation and engagement services, AI chatbots, smart cities and fintech applications

Expert customer engagement and A2P mobile messaging solutions with over 20 years of experience

SparrowSMS: Leading Bulk SMS provider in Nepal and Global Enterprise Messaging

Multichannel messaging platform for successful business communication

Omnichannel platform for customer support teams

Removing communication complexities, so you can succeed.

Founded in 2006, Logate in Podgorica delivers IT solutions for telecoms and banks

Global communications platform for messaging, verification, and fraud prevention

We offer digital transformation services and global vendor software solutions

URBO is B2B SaaS company for the creative and recreational industries

Messente: Messaging partner for companies who want to send business-critical messages at scale

Omnichannel messaging provider for business communication

First in AI and c-commerce, we provide innovative messaging solutions

A holistic messaging and digital agency for messaging solutions

Largest A2P multi-channel messaging platform in the Philippines

SMSBAT is a group of companies that develops and implements modern digital marketing solutions

Communication platform helping brands build connected customer experiences.

Automate sales, marketing, and support with Terra's smart AI technology

A Leading telecom company, GSMA certified Voice carrier and SMS hub, MEF & ITU member

Omnichannel business messaging platform for marketing, sales & support

Multichannel messaging platform for business communication

Digital Solution Provider, Chatbot development and Customer support

Omnichannel platform with built-in phone, webchat, email, tickets, etc.

Creating OS and application software for business digitalization

Corporation in technology and international business, telecommunication and information solutions.

Different Solutions for different ways of communication

A leading service provider in Myanmar's TMT (Telecom, Media, and Technology) industry since 2003

Digital enabler, specialized in Chatbots, Messaging and Engagement

Omnichannel communication platform for business messaging globally

Operating globally through telecom partnerships, providing tailored messaging solutions and support

Expert in reaching, engaging, and retaining the right audience

Swift Technology specializes in Fintech, Vas SMS & custom software dev

Ommichannel platform to communicate worldwide

Seamlessly integrate GenAI agents and live support for superior CX

WayMore Marketing Intelligence Suite helps marketers achieve their goals.

Develop omni-channel messaging campaign through Viber, RCS, What's Up

The Globally Connected Customer Engagement Platform

We provide SMS A2P to Apac pacific region and fintech solution

Top 3 Mobile Marketing agency in Vietnam, offering fast, diverse solutions

Enable novel customer experiences with Generative AI chatbots

Build the future communication for global mobile operators and enterprises

Custom software solutions, staff augmentation, R&D and MVP development

klink.cloud is a leading omnichannel customer engagement platform provider

Smicos: AI-powered chatbot to boost sales, streamline management, and more.

Positive specializes in IT solutions, complex AI assistants, and chatbots

Nikita Mobile LLC is a leading mobile marketing and e-commerce company

<p style="text-align:justify;">While messaging is commonly associated with casual conversations, it has rapidly emerged as a vital channel of marketing and commerce.</p><p style="text-align:justify;">Let’s look at numbers.</p><p style="text-align:justify;">In the 2020s, online shopping has experienced significant changes, primarily due to the <a href="https://www.oberlo.com/statistics/how-many-people-shop-online" target="_blank" rel="noopener noreferrer nofollow">increasing number</a> of users shopping online and the <a href="https://www.smartinsights.com/mobile-marketing/mobile-marketing-analytics/mobile-marketing-statistics/" target="_blank" rel="noopener noreferrer nofollow">growing preference</a> for mobile devices. This digital acceleration is here to stay, according to <a href="https://datareportal.com/global-digital-overview" target="_blank" rel="noopener noreferrer nofollow">Datareportal</a>:</p><ul><li style="text-align:justify;">An impressive 92.3% of global internet users access the web through their mobile phones, at least occasionally.</li><li style="text-align:justify;">Mobile devices contribute to over 56.9% of our time spent online and generate nearly 60% of the world's internet traffic.</li><li style="text-align:justify;">More consumers make purchases on mobile devices than via desktops and laptops.</li></ul><p style="text-align:justify;">Parallel to that, <a href="https://datareportal.com/reports/digital-2023-global-overview-report" target="_blank" rel="noopener noreferrer nofollow">a staggering 94.8%</a> of adult Internet users access messaging apps and chats on a monthly basis in 2023.</p><p style="text-align:justify;">The growing focus on mobile commerce and the popularity of messaging apps greatly impact online shopping. Consumers now expect it to be seamless, personalized, and convenient. And it is the messaging apps that can meet and surpass expectations, enabling quick and efficient communication between brands and shoppers.</p><h2>Driving Customers Down the Marketing Funnel</h2><p style="text-align:justify;">Let's explore the e-commerce capabilities of messaging apps, using Rakuten Viber as an example. Rakuten Viber for Business suite of solutions allows brands to reach their audience at each stage of the marketing funnel while building a seamless and satisfying experience for customers from beginning to end.&nbsp;</p><h2>Introducing the brand</h2><p style="text-align:justify;">The awareness stage is crucial, as it significantly influences a buyer's initial opinion about a brand, and altering that opinion later can be challenging. The main aim is to leave a positive impact and ignite interest in the products or services offered. At this stage, Rakuten Viber <a href="https://www.forbusiness.viber.com/en/marketing-solutions/">Ads</a>, <a href="https://www.forbusiness.viber.com/en/blog/post/rakuten-viber-snap-partnership/">Lenses</a>, and Stickers can help a brand stand out.&nbsp;</p><figure class="image"><img src="https://env-stage-hosting.s3.eu-central-1.amazonaws.com/Showcasing_the_brand_via_Viber_Ads_Viber_Lenses_and_Viber_Stickers_b20c1798f5.png"><figcaption><i>Showcasing the brand via Rakuten Viber Ads, Lenses, and Stickers</i></figcaption></figure><h2>Help in selecting the product</h2><p style="text-align:justify;">Brands can use messaging apps to answer questions and offer personalized recommendations: help with clothing fit, explain measurements, give suggestions based on a picture they send, and influence their choices.&nbsp;</p><p style="text-align:justify;">Today, it’s easier to select a product in an online marketplace because it usually offers a far broader choice than brick-and-mortar stores. Brands need to tap into this trend as it can only be expected to grow.</p><p style="text-align:justify;">At this point, promotional and conversational Rakuten Viber <a href="https://www.forbusiness.viber.com/en/business-messages/">Business Messages</a> are very useful. You also will benefit from <a href="https://www.forbusiness.viber.com/en/chatbots/">Chatbots</a> offering support around the clock, while Rakuten Viber Ads will help you stay top-of-mind and <a href="https://www.forbusiness.viber.com/en/blog/post/milestone-release-meet-commercial-account-and-business-inbox/">Business Account</a> will allow customers to easily find your brand and ask a question.&nbsp;</p><figure class="image"><img src="https://env-stage-hosting.s3.eu-central-1.amazonaws.com/Offering_product_information_via_Viber_Business_Messages_and_Chatbots_95825f41f0.png"><figcaption><i>Offering product information via Rakuten Viber Business Messages and Chatbots</i></figcaption></figure><h2>Handling orders and deliveries</h2><p style="text-align:justify;">Once a product has been chosen, a seamless ordering and delivery process is a must. This can be achieved through real-time order tracking, instant updates on shipping status, and easy access to customer support.&nbsp;</p><p style="text-align:justify;">Rakuten Viber Chatbots and conversational Rakuten Viber Business Messages are useful at this stage again, as well as transactional Business Messages that can inform customers about delivery times, warranties, and so much more.&nbsp;&nbsp;</p><figure class="image"><img src="https://env-stage-hosting.s3.eu-central-1.amazonaws.com/Managing_orders_via_Viber_Chatbots_and_Business_Messages_3cd7d78014.png"><figcaption><i>Managing orders via Rakuten Viber Chatbots and Business Messages</i></figcaption></figure><h2>Offering post-sales support</h2><p style="text-align:justify;">At this stage, a messaging app, with your brand present on it, is better than a salesman in a store as it’s always with your customers, at their fingertips. In the future, it is likely that people will leverage such personal assistants more and more when buying things.</p><p style="text-align:justify;">A customer support team is typically engaged for after-sales assistance. If their company is present on Rakuten Viber, they use <a href="https://www.forbusiness.viber.com/en/blog/post/how-to-create-a-customer-focused-conversation-in-the-always-on-world/">conversational Rakuten Viber Business Messages</a> to address complex or unique problems and Rakuten Viber Chatbots for more common and repetitive inquiries. Brands can also use this opportunity to cross-sell similar products that their customers might be interested in.</p><figure class="image"><img src="https://env-stage-hosting.s3.eu-central-1.amazonaws.com/Providing_customer_service_and_cross_selling_via_Viber_Business_Messages_876fdb79a8.png"><figcaption><i>Providing customer service and cross-selling via Rakuten Viber Business Messages</i></figcaption></figure><p style="text-align:justify;"><a href="https://www.forbusiness.viber.com/en/blog/post/what-viber-tools-to-use-at-each-step-of-the-customer-journey/"><i><strong>See how Rakuten Viber for Business solutions can help your brand convert users into leads and leads –&nbsp;into customers.</strong></i></a><i><strong>&nbsp;</strong></i></p><h2 style="text-align:justify;">Future of Commerce: Transforming Shopping</h2><p style="text-align:justify;">The future of commerce is here, with popular channels evolving at a faster pace. Expect <a href="https://www.forbusiness.viber.com/en/blog/post/navigating-the-digital-transformation-trends-shaping-the-future-of-messaging-and-connectivity/">conversational AI and augmented reality </a>to become even more important in messaging apps, reaching a wider audience and becoming essential for commerce. By establishing a presence on these popular apps, brands can connect with a large and expanding demographic. Countless companies have already <a href="https://www.forbusiness.viber.com/en/success-stories/">done it with great results</a>.</p>

Mobile Commerce: How Messaging Apps are Driving Sales and Conversions

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