CM.com is global leader in cloud software for conversational commerce

AI & Chatbots + Omnichannel platform for customer service in messengers

Leading omnichannel communication provider

End-to-end integrated software, internet, mobile and hardware solutions

Communicate with your clients via Viber Business Messages, SMS, E-mail, Chatbot and other channels.

Customized bot development and analytics tools

Optimizing communication channels, from businesses to customers

IMEDIA is operating in the field of providing value-added services on telecommunications platforms.

Omnichannel Messaging Platform for effective marketing communication

Communications APIs, unified communications and contact centers

Providers of Cloud Communication Platforms (CPaaS) for Enterprises, OTT players & Telecom operators

Strengthen your position with Viber messaging for better business with your customers

CPaaS empowering businesses to communicate with customers using messaging, video and voice solutions

Making communications and communities for brands: B2C & D2C messaging, chatbots, campaigns

Creating chatbots that people actually love!

Software development company from UI/UX & Design to product development and IT consulting

Software development company specialising in web, mobile, chatbot and tech consulting

Designing and executing integrated digital, analytic and marketing solutions

Communication platform to keep in touch with your frontline employees

User-friendly chatbot builder for popular messengers, without programming knowledge

Custom chatbot developer with a focus on informative, communicative, awareness and E-commerce

Infobip is a global leader in omnichannel communication

Integrated solutions provider from advertising sales, marketing, branding to production

360 agency building Viber chatbot solutions

International messaging service provider for mobile operators and enterprises worldwide

Hybrid Chat, Conversational Marketing and Customer Automation

Grow your audience, engage your customers, automate your messages - across multiple channels

Platform to automate marketing, ecommerce, service operations and support in messengers

#1 Ukrainian Telecom Operator with over 25 million subscribers

Viber's #1 Business Messaging partner in the Philippines

Omnichannel solution provider in the Cloud Communications industry

Viber and SMS messaging service provider with web interface and via API

SMS Centre provides a professional omni-platform for business tasks

Omnichannel communication platform for modern businesses to delight customers

Οmni Channel Business Messaging Specialists of real-time, one-to-one & two-way communication

Providing mobile services to banks and financial institutions in Nepal

Optimised two-way communication between management and employees

Enterprise chatbot provider with high-end AI and cross-industry communication know-how

One of the biggest companies on the business communication market in Russia and CIS

We offer digital tools: SMS, OTT, Virtual PBX, CRM, AI BOT, Contact Center

A global cloud communications platform for all your mobile marketing needs

Next-gen CPaaS with Web & Cloud API services for marketing automation

Enterprise solutions platform for communications, payments, CRM and marketing

Leading Conversational AI and CX Automation Platform

Digital transformation and engagement services, AI chatbots, smart cities and fintech applications

SparrowSMS: Leading Bulk SMS provider in Nepal and Global Enterprise Messaging

Multichannel messaging platform for successful business communication

Omnichannel platform for customer support teams

Removing communication complexities, so you can succeed.

Founded in 2006, Logate in Podgorica delivers IT solutions for telecoms and banks

Global communications platform for messaging, verification, and fraud prevention

We offer digital transformation services and global vendor software solutions

URBO is B2B SaaS company for the creative and recreational industries

Messente: Messaging partner for companies who want to send business-critical messages at scale

Omnichannel messaging provider for business communication

First in AI and c-commerce, we provide innovative messaging solutions

A holistic messaging and digital agency for messaging solutions

Largest A2P multi-channel messaging platform in the Philippines

SMSBAT is a group of companies that develops and implements modern digital marketing solutions

Communication platform helping brands build connected customer experiences.

Automate sales, marketing, and support with Terra's smart AI technology

A Leading telecom company, GSMA certified Voice carrier and SMS hub, MEF & ITU member

Omnichannel business messaging platform for marketing, sales & support

Multichannel messaging platform for business communication

Digital Solution Provider, Chatbot development and Customer support

Omnichannel platform with built-in phone, webchat, email, tickets, etc.

Creating OS and application software for business digitalization

Corporation in technology and international business, telecommunication and information solutions.

Different Solutions for different ways of communication

A leading service provider in Myanmar's TMT (Telecom, Media, and Technology) industry since 2003

Digital enabler, specialized in Chatbots, Messaging and Engagement

Omnichannel communication platform for business messaging globally

Operating globally through telecom partnerships, providing tailored messaging solutions and support

Expert in reaching, engaging, and retaining the right audience

Swift Technology specializes in Fintech, Vas SMS & custom software dev

Ommichannel platform to communicate worldwide

Seamlessly integrate GenAI agents and live support for superior CX

WayMore Marketing Intelligence Suite helps marketers achieve their goals.

Develop omni-channel messaging campaign through Viber, RCS, What's Up

The Globally Connected Customer Engagement Platform

We provide SMS A2P to Apac pacific region and fintech solution

Top 3 Mobile Marketing agency in Vietnam, offering fast, diverse solutions

Enable novel customer experiences with Generative AI chatbots

Build the future communication for global mobile operators and enterprises

Custom software solutions, staff augmentation, R&D and MVP development

klink.cloud is a leading omnichannel customer engagement platform provider

Smicos: AI-powered chatbot to boost sales, streamline management, and more.

Positive specializes in IT solutions, complex AI assistants, and chatbots

Nikita Mobile LLC is a leading mobile marketing and e-commerce company

Enterprise-grade Conversational AI for seamless customer messaging

Infosintez: Integrated platform for SMS, Viber, email, and chatbots, chat center

Conversational commerce is becoming an increasingly popular way to sell your products and services – it takes place through a conversation between a brand and a customer, mostly using instant messaging. We've collected everything you need to know about it in one article.There are two core approaches. The first involves using natural language processing and artificial intelligence to enable customers to interact with brands using chatbots or other similar tools. The second option is when there is a live customer service representative, and customers can ask questions and get help from a qualified assistant. This new form of interaction with audiences is steadily growing in demand as brands recognize the potential<ul><li style="text-align:justify;">to improve customer service</li><li style="text-align:justify;">to grow brand recognition</li><li style="text-align:justify;">to increase sales</li></ul><figure class="image"><img src="https://env-stage-hosting.s3.eu-central-1.amazonaws.com/Examples_of_conversational_commerce_via_Viber_Messaging_Solutions_d52b664e6f.png"><figcaption>Examples of conversational commerce via Rakuten Viber Messaging Solutions</figcaption></figure><h2 style="text-align:justify;">Conversational Commerce: The Benefits</h2><a href="https://www.forbusiness.viber.com/en/blog/post/what-is-conversational-commerce/">Conversational commerce</a> is different from traditional e-commerce in a few key ways.&nbsp;First, it allows shoppers to interact with businesses naturally. This means buyers can ask questions and get immediate responses rather than search through a website and long FAQ lists for the answers they need. Customers who have the option to engage in a real conversation with a business are more likely to be engaged and loyal. Besides, they are more inclined to share their positive experience with friends and family, which can lead to even more sales.Second, such a new marketing approach enables brands to create a more unique customer journey. For example, shoppers can receive personalized recommendations based on their preferences and past interactions. This helps businesses build more intimate relationships with their clients and have effective communication.And finally, this type of exchange can be conducted through various channels, allowing companies to reach their clients where they are already spending their time, whether on social media, messaging apps, or other platforms. This makes it more convenient and efficient for both parties – customers can get the information or assistance they need on the go, and companies can automate many of their shopper interactions.Overall, conversational commerce offers a more convenient, customizable, and accessible shopping experience that quickly changes how brands build their omnichannel presence and interact with customers in real time.<h2 style="text-align:justify;">Make The Most Out Of Business Messaging With Rakuten Viber</h2>Rakuten Viber is one of the most popular messaging apps in the world, with hundreds of millions&nbsp; users all over the world. It offers businesses many features that can be used to make the most of marketing and sales efforts. Over 8500 companies use our messaging solutions to connect with clients in real time, providing them with the information and assistance they need to make a purchase. Offering customer support through Rakuten Viber is an excellent way for businesses to create a more personal connection with each user and easily deploy responsive buyer experiences that lead to increased sales and brand commitment.&nbsp;Here are some of the most popular tools we provide for businesses and their audience, essential to conversational commerce:<a href="https://www.forbusiness.viber.com/en/chatbots/">Rakuten Viber Chatbots</a> can be used to automate processes, answer frequently asked questions, and even take orders and payments. They are easy to set up and manage and can be a great way to boost your sales and customer satisfaction. Besides this, our chatbots can be powered by artificial intelligence and natural language processing, which makes them highly effective at mimicking human conversation. They are designed to be easy to use and understand and are perfect for businesses of all sizes.<figure class="image"><img src="https://env-stage-hosting.s3.eu-central-1.amazonaws.com/Using_Viber_Chatbots_for_conversational_commerce_ed4ad1d987.png"><figcaption>Using Rakuten Viber Chatbots for conversational commerce</figcaption></figure><a href="https://www.forbusiness.viber.com/en/business-messages/">Rakuten Viber Business Messages</a> lets companies build one-to-one communication with their already existing customer base. This is a great way to assist clients and strengthen relationships with buyers. With Rakuten Viber, brands’ customer service agents can provide around-sales support to the customers in a single channel, following them at different steps of their customer journey. In addition, companies can easily track customers’ interactions with their content, which helps them understand what people want and need.<figure class="image"><img src="https://env-stage-hosting.s3.eu-central-1.amazonaws.com/Around_sales_support_with_Viber_Business_Messages_4815dc6bb6.png"><figcaption>Around-sales support with Rakuten Viber Business Messages</figcaption></figure>Learn more about <a href="https://www.forbusiness.viber.com/en/blog/post/what-are-viber-business-messages/">Conversational messages and Transactional</a> messages.<a href="https://www.forbusiness.viber.com/en/success-stories/story/quadx/">QuadX</a>, a Philippine-based company specializing in digital logistics, e-commerce fulfillment, and payments, is a stellar example of how conversational messages can be used in commerce. QuadX launched ShippingCart Plus, allowing subscribers to chat with a Personal Account Manager via Rakuten Viber's Conversational Business Messages. Rakuten Viber's trusted partner <a href="https://promotexter.com" target="_blank" rel="noopener noreferrer nofollow">Promotexter</a> provides the messaging solution. Live agents can assist users with sale alerts, shopping advice, follow-up shipments, and special handling. The result is that ShippingCart has 100% customer satisfaction. There's no wonder why – <a href="https://www.podium.com/guides/business-messaging-trends/">74% of customers</a> prefer messaging with businesses if a real person is responding.<figure class="image"><img src="https://env-stage-hosting.s3.eu-central-1.amazonaws.com/Quad_X_using_Conversational_Business_Messages_on_Viber_e83b6c24de.png"><figcaption>QuadX using Conversational Business Messages on Rakuten Viber</figcaption></figure><a href="https://www.forbusiness.viber.com/en/blog/post/rakuten-viber-to-launch-payments-for-secure-app-based-transactions/">Payments on Rakuten Viber </a>is a new solution that allows people to set up a digital wallet right inside the app, saving them the time and hassle of switching to another one (first launched in Germany and Greece via waitlist in July 2022, and being gradually opened to all). Besides this, we give brands an opportunity to offer special deals to their customers when they use our new tool. Rakuten Viber partners with leaders in retail, fashion, electronics, and other markets to create unique offers for users. In the upcoming future, more brands will be able to receive payments from their clients via Rakuten Viber.<figure class="image"><img src="https://lh3.googleusercontent.com/CQZpPRJ9B2QKpBPKhMMElFGx47DEHM9dE5iiZS7dqHbqH1mEL6syPfmvedE-JEgFXuXkb-zZCDFX3NtyzjqaxVEjrADkVPybe7jzfK5zycEPyEE2bsKHDvfM_YtU_kOLreJfsyVVv5SpppXLmHikW2SHAKza-d0d-W-I9WPtimZm-ZvUayEbFC6floVACQ"><figcaption>Examples of purchases and digital payments via Rakuten Viber Pay and Chatbots</figcaption></figure>All in all, Rakuten Viber is a powerful <a href="https://www.forbusiness.viber.com/en/blog/post/superapp-for-marketers-part-2-viber-a-trending-superapp/">Superapp</a> that lets companies connect with their audience in a more fun and engaging way. <a href="https://b2b.viber.com/viber-for-business-form">Get in touch with our team to open a Rakuten Viber Business account</a>.<h2 style="text-align:justify;">The Challenges Of Conversational Commerce</h2>Despite its popularity and benefits, conversational commerce is still in its early stages. Let's take a closer look at the issues brands can face:<ul><li style="text-align:justify;">The need for skilled staff: When it comes to conversational types of customer engagement, you need qualified customer service representatives who are comfortable with technology and can handle client inquiries quickly and efficiently, especially when not using chatbots. This approach requires you to have a team of agents who are able to handle the most complex issues and complaints. Plus, you would want them to be able to upsell and cross-sell products and services, so be sure there is adequate onboarding and training in place.</li><li style="text-align:justify;">Privacy and data protection: your clients need to know that their personal data is safe when interacting with chatbots, live or voice assistants. This means you must ensure that your security and privacy protocols are up to par. Take steps to confirm that the data collected by your channels is adequately protected, and your customers are aware of how their personal information is being used. By taking these precautions, you can ensure that your operations are safe for everyone.</li><li style="text-align:justify;">The importance of robust technology: for conversational commerce to work smoothly, you need to have a back-end infrastructure in place. The system you use must handle large amounts of data and scale as your business grows so that you can provide a seamless user experience.</li></ul><h2 style="text-align:justify;">The Future Of Conversational Commerce</h2>As we move into the future, the forms that commerce takes its first steps in today will become more and more commonplace. Chatbots enable businesses to operate 24/7 and reduce costs by automating responses to repeated questions, while customer service representatives can focus on more difficult inquiries.Looking ahead, it is clear that the branch of conversational commerce is set to play a big role in the future of e-commerce. It provides a number of advantages for both businesses and customers, and we can expect to see more and more companies adopting this technology in the years to come. What will conversational commerce look like in the future? Here are some predictions:1. Chatbots and AI agents will become much more sophisticated and will be able to handle more complex tasks.2. Conversational commerce will be more widely used, with more businesses offering it as their primary shopping option.3. Virtual reality (VR) and augmented reality (AR) will be used more to provide a more immersive shopping experience. We are already seeing this with some higher-end attire and accessory brands. Check <a href="https://www.forbusiness.viber.com/en/blog/post/rakuten-viber-snap-partnership/">Branded Rakuten Viber Lenses</a> and see how you can start using it in your marketing content today.<figure class="image"><img src="https://env-stage-hosting.s3.eu-central-1.amazonaws.com/Viber_Chatbot_and_Viber_Lenses_solutions_work_in_synergy_46a338df53.png"><figcaption>Rakuten Viber Chatbot and Lenses work in synergy</figcaption></figure>4. Payment options will be integrated into more informal commerce channels, so shoppers can make purchases without having to leave the chat interface and switch between apps or web pages.5. Customer service will always be a part of conversational commerce instruments so that consumers can get faster help with returns, refunds, and other issues.6. Marketing messages will finally become relevantly personalized, with businesses offering tailored recommendations and suggestions based on a customer's past interactions and interests.<figure class="image"><img src="https://env-stage-hosting.s3.eu-central-1.amazonaws.com/Leveraging_conversational_commerce_to_provide_multiple_services_dcc905832a.png"><figcaption>Leveraging conversational commerce to provide multiple services</figcaption></figure>Conversational commerce has the potential to revolutionize the way brands interact with their clients. In addition, be it through chats, voice-based tools, or live support – it can help companies analyze previous interactions with their buyers to tailor product and service offerings. Of course, all data collection is always subject to user consent.&nbsp;Whether you want to improve your client experience or increase sales, it enables companies to have a more natural exchange with their audience, providing an overall better customer experience. Consider adding conversational commerce techniques to your strategy today in order to achieve your upcoming marketing or sales goals. No matter if you choose customer support chatbots, conversational or transactional messages, or branded AR lenses, Rakuten Viber has <a href="https://www.forbusiness.viber.com/en/viber-for-business/">all the tools you need</a>.

The Rise Of Conversational Commerce

The benefits and challenges of conversational commerce. Rakuten Viber tools for c-commerce

The Rise Of Conversational Commerce

Поделиться

Похожие статьи